What is a Subcategory?

A subcategory is any category within any primary category.

Our system allows up to 1 subcategory for an Information Only profile. 

Accounts allow between 5 and 60 subcategories dependent on the subscription type the purchased by the business owner.

The Basic Subscription allows 5 subcategories and is at no charge. 

See other Videos regarding our services. 

All our categories for each trade area in Canada are universal in every trade area. Click on a trade area and you will see a list of primary categories. Click on the primary category and you will see the subcategories. 

See Current Canadian Listings. 

Please note that categories must be performed by the business and not contracted out to others.  What does this mean?  See Link. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

What is a Professional Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Professional Subscription for $399.00 plus GST for a yearly subscription.  Monthly subscriptions are 35.25 plus GST.  Monthly subscriptions can be cancelled with 60 days’ notice. The daily investment if paid yearly not including tax is $1.09.  See the Application

There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System. 

This account type provides the account holder with access to place up to 60 subcategories into their profile.  The account holder has the ability to place that profile in up to 20 trade areas adjacent to the business location.  In addition, the business can add up to 10 PDF documents, 24 images and embed up to 10 YouTube videos in their business profile. 

The business has an option to double their trade areas for their subscription level for a yearly amount of $100.00 plus GST or a monthly amount of $8.33 plus GST.  

Every View is measured for the Business Owner.  See More

The business is in the first tier of the database.  Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions and Standard Subscriptions,  Advanced Subscriptions and any others who may have signed up for the Professional Subscription after your business in your region or categories.  The Professional Subscription is listed in the database according to our Business Order of Display

Your subscription also gives your business video opportunities for just $249.00 per video plus appropriate taxes.  Making an announcement about your business just got easier.  Drive your business faster.   This video contains no advertising.  You provide the script and produce the video giving you a link only. There are no graphics to this video for the business.  Provide a message that you give consumers in video format that can be used on your website and social media. 

Do you want a professional video with more than just a link that you own forever without advertising?  This option might be for your business.   A 60-second video for a professional subscription is $449.00 plus taxes.   This video provides key graphics related to your business including your logo, website, and contact information.  You need to provide your logo, script and we ask you to remember to abide by advertising standards in your script.  We don’t redo the video.  The video will be done by our on-camera narrators. We send you an MP4 of the video so you own it forever. 

The video made for your business will be done by our skilled on-camera narrators.   Custom graphic videos are more involved and your investment will be according to the project presented.  These videos are photo montages with a script done in consultation with the business owner.  The owner of the business provides its images and is responsible for copyright issues.  Remember you must abide by advertising standards. See some examples of graphic videos we have done.   See more.

All our account types are for legitimate businesses.  Your business needs to be registered and licensed and cannot have known issues readily apparent to consumers.    Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

Safe and Trusted Canada is looking for businesses that have an advertised name that is registered, as well as meeting licensing requirements for the physical trade area of the business.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

In addition to the Business credentials if you are contractor  The Site allows the contractor to indicate that they have liability insurance, worker’s compensation, and warranties in writing.   We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

The business agrees that Safe and Trusted Canada can use data from your business website to enhance your profile for your listing with your permission. Our staff develop a profile based on your website and other internet content.  Safe and Trusted Canada will assign your selected company representative or representatives with account privileges to control and manage your listing.  All we need is an email from the owner of the company to set this up for you at no charge.  

We will now also send only to the business owner a reputation management report at no charge so that you have a better idea of all the mentions, review sites, and social media mentions about your business. This is at no charge for the Professional Subscription.  This will give you an independent review and you may wish to purchase a yearly option at just $39.00 per month.   See More 

The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video below. 

See our Video Tutorials.

As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post the reviews and handle issues in private.  The business owner must ensure that they do not post reviews from anyone connected with their company. 

See Alerts. 

 Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas. 

How are reviews Processed?   

See Features and Benefits. 

Businesses can use the online process Sign up today.  or use the Application.

As a reminder, there are no refunds for any premium subscriptions. The reason is that we provide the Basic Subscription at no charge which gives the business owner significant insight about the Site before they purchase any paid subscription.  If in doubt use the monthly payment options which can be cancelled with 60 days notice.   See other options for your business.

Companies with accounts have access to their measured views.  The measured views are secured in the content management pages for the business and are not displayed for public view. See More   

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is an Advanced Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Advanced Subscription for $299.00 plus GST for a yearly subscription.  Monthly subscriptions are 26.91 plus GST.  Monthly subscriptions can be cancelled with 60 days’ notice. The daily investment if paid yearly not including tax is $0.81.  See the Application

There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System. 

This account type provides the account holder with access to place up to 40 subcategories into their profile.  The account holder has the ability to place that profile in up to 15 trade areas adjacent to the business location.  In addition, the business can add up to 5 PDF documents, 12 images and embed up to 5 YouTube videos in their business profile.  

The business has an option to double their trade areas for their subscription level for a yearly amount of $100.00 plus GST or a monthly amount of $8.33 plus GST.  

Every View is measured for the Business Owner.  See More

The business is in the second tier of the database.  Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions and Standard Subscriptions and after any others who may have signed up for the Advanced Subscription before your business in your region or categories.   The  Advanced Subscription is listed in the database according to our Business Order of Display. 

Your subscription also gives your business video opportunities for just $249.00 per video plus appropriate taxes.  Making an announcement about your business just got easier.  Drive your business faster.   This video contains no advertising.  You provide the script and produce the video giving you a link only. There are no graphics to this video for the business.  Provide a message that you give consumers in video format that can be used on your website and social media.   

Do you want a professional video with more than just a link that you own forever without advertising?  This option might be for your business.   A 60-second video for an advanced subscription is $449.00 plus taxes.   This video provides key graphics related to your business including your logo, website, and contact information.  You need to provide your logo, script and we ask you to remember to abide by advertising standards in your script.  We don’t redo the video.  The video will be done by our on-camera narrators. We send you an MP4 of the video so you own it forever. 

Your video made for your business will be done by our skilled on-camera narrators.   Custom graphic videos are more involved and your investment will be according to the project presented.  See some examples of graphic videos we have done.   See more.

All our account types are for legitimate businesses.  Your business needs to be registered and licensed and cannot have known issues readily apparent to consumers.    Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

Safe and Trusted Canada is looking for businesses that have an advertised name that is registered, as well as meeting licensing requirements for the physical trade area of the business.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

In addition to the Business credentials if you are contractor  The Site allows the contractor to indicate that they have liability insurance, worker’s compensation, and warranties in writing.   We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

The business agrees that Safe and Trusted Canada can use data from your business website with your permission to enhance your profile for your listing.  Our staff develop a profile based on your website and other internet content.  Safe and Trusted Canada will assign your selected company representative or representatives with account privileges to control and manage your listing.  All we need is an email from the owner of the company to set this up for you at no charge.  

We will now also send only to the business owner a reputation management report at no charge so that you have a better idea of all the mentions, review sites, and social media mentions about your business. This is at no charge for the Advanced  Subscription.  This will give you an independent review and you may wish to purchase a yearly option at just $39.00 per month.   See More 

The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video below. 

See our Video Tutorials. 

As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post the reviews and handle issues in private.  The business owner must ensure that they do not post reviews from anyone connected with their company. 

See Alerts. 

Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas. 

How are reviews Processed? 

 See Features and Benefits. 

Businesses can use the online process Sign up today.  or use the Application.

As a  reminder, there are no refunds for any premium subscriptions. The reason is that we provide the Basic Subscription at no charge which gives the business owner significant insight about the Site before they purchase any paid subscription. If in doubt purchase a monthly subscription and give us 60 days notice to cancel the account. See other options for your business.

Companies with accounts have access to their measured views.  The measured views are secured in the content management pages for the business and are not displayed for public view. See More   

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is a Standard Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Standard Subscription for $199.00 plus GST for a yearly subscription.  Monthly subscriptions are 18.58 plus GST.  Monthly subscriptions can be cancelled with 60 days’ notice. The daily investment if paid yearly not including tax is $0.54.  See the Application

There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

This account type provides the account holder with access to place up to 30 subcategories into their profile.  The account holder has the ability to place that profile in up to 10 trade areas adjacent to the business location.  In addition, the business can add up to 1 PDF documents, 6 images and embed up to 1 YouTube videos in their business profile

The business has an option to double their trade areas for their subscription level for a yearly amount of $100.00 plus GST or a monthly amount of $8.33 plus GST.  

Every View is measured for the Business Owner.  See More

The business is in the third tier of the database.  Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions and any others who may have signed up for the Standard Subscription after your business in your region or categories.   The  Standard Subscription is listed in the database according to our Business Order of Display. 

Your subscription also gives your business video opportunities for just $249.00 per video plus appropriate taxes.  Making an announcement about your business just got easier.  Drive your business faster.   This video contains no advertising.  You provide the script and produce the video giving you a link only. There are no graphics to this video for the business.  Provide a message that you give consumers in video format that can be used on your website and social media.  

Do you want a professional video with more than just a link that you own forever without advertising?  This option might be for your business.   A 60-second video for a standard subscription is $449.00 plus taxes.   This video provides key graphics related to your business including your logo, website, and contact information.  You need to provide your logo, script and we ask you to remember to abide by advertising standards in your script.  We don’t redo the video.  The video will be done by our on-camera narrators. We send you an MP4 of the video so you own it forever. 

 The video made for your business will be done by our skilled on-camera narrators.   Custom graphic videos are more involved and your investment will be according to the project presented.  See some examples of graphic videos we have done.   See more.

All our account types are for legitimate businesses.  Your business needs to be registered and licensed and cannot have known issues readily apparent to consumers.    Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

Safe and Trusted Canada is looking for businesses that have an advertised name that is registered, as well as meeting licensing requirements for the physical trade area of the business.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

In addition to the Business credentials if you are contractor  The Site allows the contractor to indicate that they have liability insurance, worker’s compensation, and warranties in writing.   We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access. 

The business agrees that Safe and Trusted Canada can use data from your business website with your permission to enhance your profile for your listing.  Our staff develop a profile based on your website and other internet content.  Safe and Trusted Canada will assign your selected company representative or representatives with account privileges to control and manage your listing.  All we need is an email from the owner of the company to set this up for you at no charge.  

We will now also send only to the business owner a reputation report at no charge so that you have a better idea of all the mentions, review sites, and social media mentions about your business. This is at no charge for the Standard Subscription.  This will give you an independent review and you may wish to purchase a yearly option at just $39.00 per month.   See More 

The business agrees that Safe and Trusted Canada can use data from your business website to enhance your profile for your listing.  The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video below.

See our Video Tutorials. 

As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post the reviews and handle issues in private.  The business owner must ensure that they do not post reviews from anyone connected with their company. 

See Alerts. 

Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas. 

How are reviews Processed? 

 See Features and Benefits. 

Businesses can use the online process Sign up today.  or use the Application

As a reminder, there are no refunds for any premium subscriptions. The reason is that we provide the Basic Subscription at no charge which gives the business owner significant insight about the Site before they purchase any paid subscription. If in doubt use the monthly payment options which can be cancelled with 60 days notice.   See other options for your business.

Companies with accounts have access to their measured views.  The measured views are secured in the content management pages for the business and are not displayed for public view. See More   

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is a Basic Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Basic Subscription at no cost.

This account type provides the account holder with access to place up to 5 subcategories into their profile and places that profile in up to 1 trade areas adjacent to the business location. See the Application

This is the next step up from an  Information Only Profile.  This account access is free and allows the business owner an overview of what we offer. As a business owner, you will be able to place all your business credentials into your content management area, as well as what makes you different and much more. 

You control the posting of reviews and are able to respond to reviews from all your customers.  This is a great way to measure how well you are doing as a business. 

Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

The business agrees that Safe and Trusted Canada can use data from your business website to enhance your profile for your listing.  The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters.

As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post the reviews and handle issues in private.  The business owner must ensure that they do not post reviews from anyone connected with their company.See Alerts. 

The business agrees that Safe and Trusted Canada can use data from your business website with your permission to enhance your profile for your listing.  Our staff develop a profile based on your website and other internet content. 

Safe and Trusted Canada will assign your selected company representative or representatives with account privileges to control and manage your listing. 

All we need is an email from the owner of the company to set this up for you at no charge.  


 The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video below.

See our Video Tutorials. 

Safe and Trusted Canada wants to improve the quality of businesses on the Site.  Many businesses are already researched and are accredited with the Better Business Bureau. 

 Other business categories need approval and are regulated by a board approval process.  Businesses that are independently researched by another source are important to the consumer to have as information.  The Plus account which is at $99.00 per year is at no charge as long as that accreditation or business regulation is in place.  If this applies to your business simply apply for the free basic subscription and site admin will automatically upgrade you to the Plus Account

 

The Site does not offer account options to all businesses.  Some business categories are not part of The Site.  Our current category options are the same in every city and town.   See Saskatoon as an example.  The Site is currently expanding. See other areas. 

How are reviews Processed? 

 See Features and Benefits. 

Businesses can use the online process Sign up today.  or use the SAT Application

There are no refunds for any premium subscriptions. The reason is that we provide the Basic Subscription at no charge which gives the business owner significant insight about the Site before they purchase any paid subscription. If in doubt purchase a monthly subscription and give us 60 days notice to cancel the account. 

What credentials are needed for account access? 

What are the requirements for my province?   

The business is in the fifth tier of the database.  Display of the business occurs above Information Only Profiles.  The business will be seen according to the subscription date of the business in this tier level.  See order of display.

See Custom Video Possibilities.   See video possibilities.

Companies with accounts have access to their measured views.  The measured views are secured in the content management pages for the business and are not displayed for public view. See More   

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Business Order of Display and Credentials

The order of display affects how the consumer will view businesses on this website. 

The order of display is not a factor if the company uses the Safe and Trusted logo on their business website.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

The order of display is not a factor where a consumer uses the Credentials Search function of the website, as consumers may be looking for credentials that will impact the order of display.  As an example, if they are looking for businesses that have been in business for ten years or more, that will significantly affect the view.

All subscriptions are at different levels.  The start date of the subscription is now only one factor in that subscription level.  The Credentials of the business are another.  

What is the credentials score for your business?

This ensures that the consumer is always looking at the business with the longest history with the most business credentials at any subscription level.   If the business moves from a Professional Subscription to a Basic Subscription, the business loses not only their subscription level, they also do not retain the date of their original signup.  They do retain their credentials score.  The automatic display will list the business under all other Basic Subscriptions for that trade area, category.  The automatic display works in a similar way going from a Basic Subscription level to a Paid Subscription level.

Consumers can refine their search by viewing the external review sites of the business as well as reviews generated on the Site itself.

Tier 1 – Professional – See Professional Subscription
Tier 2-  Advanced –  See Advanced Subscription
Tier 3-  Standard – See Standard Subscription
Tier 4 – Plus  – See Plus Subscription
Tier 5 – Basic – See Basic Subscription
Tier 6 – Information Only –See Information Only

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Our Referral Program

The best referrals are from business owners. 

You might think that the best referral is from a consumer, but business owners readily measure the quality of another business owner and know who is good and who is not.  Our system wants the good ones. 

All Premium Subscriptions have the ability to refer others that they consider businesses of quality.   The referred business must become a paid subscription as our referral system applies to paid subscriptions only.  If the business is already on our system there is no referral fee. 

All referrals receive credits at the rate of 25% of the subscription type purchased that can be used towards video production.  The maximum credits allowed per year is $200.00.  

Our Site is unable to reduce subscription renewal costs because many businesses are on monthly fixed amounts.  

So if the business refers business here are the examples of the referral fee gained towards a video.   

The Basic Subscription is at no charge and the referral credit does not apply. 
All other subscriptions are based on what the business paid for the subscription.

Please note that the referral fee is based on what the customer actually paid.  Some BBB Accredited and Professional Businesses have built-in discounts to their subscription type.  The referral rebate is adjusted accordingly.  The business paying monthly does not get a referral fee until one year has been completed. 

The Plus subscription is at $99.00 and the referral credit is $25.00.
The Standard subscription is at 199 and the referral credit is $50.00. 
The Advanced subscription is at $299 and the referral credit is $75.00. 
The Professional subscription is at $599.00 and the referral credit is $100.00

The maximum a business may earn in one year is $250 in referral credits towards a video. This is our way of thanking you and promoting the site to others. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is a Region or Trade Area?

The first trade or region for the business must be their physical location for Information Only Profiles and Basic Subscriptions.

Additional trade areas or regions are assigned with Plus Standard, Advanced, and Professional subscriptions.

 

See other Videos regarding our services.  

Provincial trade regions or trade areas are automatic.

Information Only – Physical Location Only. 
Basic  – Physical Location Only
Plus – 5 Trade Areas 
Standard -10 Trade Areas
Advanced – 15 Trade Areas
Professional- 20 Trade Areas 

A business must select trade areas closest to their actual physical location.  

Contractors working another trade areas other than their physical location must meet licensing requirements for those trade areas if projects are being performed in those areas.   

If the business supplies products and wants to advertise directly that the consumer should come to their location, there are no licensing requirements involved.

The following trade areas are now active in Canada, and this is a significant opportunity for businesses to be seen first in a trade area if they have the professional subscription level.  See Trade Areas 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

How Reviews Are Processed?

Safe and Trusted Canada has a review system

Please be advised that the following video is being updated to reflect our new policies. 

The Information  Only profile does not offer account privileges to a business. As such the business cannot respond to or post reviews.

A consumer can leave a review but it will be only visible to Safe and Trusted Canada but will not be available to the business owner or consumers. information.  Safe and Trusted Canada will complete composite reviews based on our research of other review sites.     

Businesses that have accounts can handle reviews, post them and of course respond to them.   We suggest if you have a complaint against the business that you handle that through Better Business Bureau or seek legal advice.   Our Site links to BBB reports if available.   

Safe and Trusted Canada links to several review sites and may highlight businesses who show high reviews from customers as a composite review.  It will be dated and clearly marked as from Safe and Trusted Canada.    

We suggest that the business applies for a Basic Account where they will be able to respond to and post reviews.  Businesses that are no longer in operation will have their business archived.  We also advise consumers in the notes area of every profile that they are responsible for all transactions with that business.   

Business owners will have the ability to have a Basic Subscription at no cost and may opt for other subscription types. 

Although we understand the importance of reviews, we are not interested in business owners leaving positive reviews about their business through their employees or people connected to the business.  This would be a violation of our policy.

Safe and Trusted Canada sees problems with some people leaving reviews about businesses in one part of the country and two hours later leaving a review about a company 2000 miles away.  Sometimes you will see multiple reviews on different businesses all from the same person on the same day.  The business owner can reject a review from anyone that is not an actual customer. 

Our system clearly indicates that transactions between a business and a customer belong only to them. We do not mediate issues.  This includes reviews. 

So our system puts the posting of reviews directly into the hands of the business owner with numerous options to correct issues, and verify reviews from actual customers that have dealt with the business.  

Users can leave a review by placing their email address or phone number in the review area.  The purpose of this is so a business can contact the customer directly to thank them for the review or as a heads up that there was a problem.  The email address will be verified in our process but only once.  In this way, users can leave reviews with other businesses on our system. 

All Accounts can keep the review for reference, respond directly to the customer, or delete the review with a note as to why it has been deleted by the business owner.  The review may also be posted or not posted by the business.  Any deleted review is sent to Safe and Trusted Canada administration staff for further review.  The Site is looking for businesses that can manage and respond to their customers.  

Posting the review. The business is not allowed to post reviews from those directly connected to the business as an employee or as any staff linked to the business. Doing so causes concerns and we considered it a fraudulent review. 

Posting the review with a response.  The area of reply can be for both negative or positive reviews.  The business then posts the review.

Rejection of a review for other reasons.  Other reasons for rejecting a review might be as follows:

  • The business is in court action with the consumer or is in collections.
  • The business is not aware that this is a customer.
  • The review is a personal attack and not an objective review.
  • Employee complaints and issues.
  • Business to Business relationships.

Please note that a customer can ask to have their review removed from the business profile at any time by contacting office@safeandtrusted.com 

The bottom line is that a small percentage of reviews will be negative and the business has an obligation to deal with their legitimate customers.

Reviews must be posted by the business owner through their account access. 

The review format gives the consumer the decision to leave a positive, neutral or negative review. It also gives the consumer their opinion on whether they are likely or less likely to recommend this business to others. The review is verified by the business owner before it can be posted.

The consumer will only see posted reviews.  A rejected review will not show up as part of the overall rating.  If the consumer is not happy with the business and feels that they are not being dealt with properly by the business owner, they can always leave reviews at other sites or take legal action.   

Clearly, in every profile, the Site indicates that transactions between the consumer the business are between the two entities.  

Safe and Trusted Canada provides links to review sites associated with the business in the business account area if they have an account.  We provide links to Google and Safe and Trusted Canada in public view. 

The business owner will have links to other review sites through account access.  These review links may be proprietary to a particular site and will not be published.automatically.  The owner of the business will be able to see the information that other sites contain for the purposes of correcting information about their business and may publish their review sites if they have a paid account, 

Check Better Business Bureau for any extra information by going to bbb.org 

The last point is the most important.  Safe and Trusted Canada can remove account access at any time, and the business may be archived from our database on request if they are out of business as well. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is an Information Only Profile?

Safe and Trusted Canada (The Site) provides information to consumers about businesses through an Information Only profile. 

Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

Information Only profiles produce a business profile based on what consumers would readily find about the company on the internet. 

It may include contact data for the company if available as well as links to social media, and review sites that contain the business profile if available.

Safe and Trusted Canada “The Site” now allows reviews from consumers.  Information Only profiles do not have the ability to respond or to post reviews because they do have account status.  This will give the consumer information that may not be available unless the business takes out an account.   

Users have the responsibility to view all the links, rating, and reviews. The review sites can be positive or negative.   See the Better Business Links if they are available.  The links can change at any time.  The business as an Information Only profile is as it is highlighted ” Information Only.” 

Information Only profiles can ask for archival of their listing if they are no longer in business.  If Google and Better Business Business Bureau have the business as closed, then we will also archive and remove.  They can also ask for removal as they own their business information.  Safe and Trusted Canada is a neutral site. 

As a business,  if your Information Only Profile needs updating, the company can contact The Site.  There is no obligation for you to apply for an account, but suggest this as an option to grow your business further at no cost.  If you are out of business please advise so that site admin can archive your profile.  

An account holder has responsibility and accountability to ensure that they do not place credentials into their profile that they do not possess.  The account holder can process reviews from their customers including posting those reviews to their profile. It is essential they do not post reviews for anyone connected with the business directly or indirectly.  See Alerts Criteria Applicable to Account Holders.    

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.