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Safe and Trusted Canada believes in business owners.  You are entrepreneurs and economic engine of Canada. 

You are concerned about the future of your business, your bottom line, and your people which include you, your staff, and your clients.

Safe and Trusted Canada is a system. 

Our system works for legitimate businesses and will not work for you if you do not have the basics of business.  This includes your advertised displayed name registration in your province as well as municipal licensing. 

As a business, you need an account.  Your business account may be limited or discontinued dependent on your business credentials.   

If you have the credentials for a legitimate business or contractor, this is how it will work for you. 

 

The following tutorial explains how the content management system works. 

Shows you how to add content, categories, trade areas  and more.

You will use your email address as your username.   We do not send passwords through email.  Each user sets their password known to them. The following screenshots explain the process in the first two links. More than one email address can manage an account if approved by the owner of the business.  Only the owner can give that approval.   See Link.
Change Your Password and Access your Account with Video

Safe and Trusted Canada understands that every business owner worries about being in a business directory that may impact their business. There is no risk to a business owner with our Site. See the link. No Risk to the Legitimate Business Owner Safe and Trusted Canada allows a business to ask for archival at any time.  When Do We Archive a Business?  

The only exception to archival is where a business places fraudulent content through their account access.  See Alerts

As a business, you have access to several different subscription options.  We provide the Basic Subscription at no cost to the business. As a business, you should explore the other option types.  What Are the Subscription Types?

Consumers use the credentials filters to search for businesses.
 How Does Our Credentials Platform Works with Account Access?  

The Site advises consumers to look for the most credentials.
What Business Credentials Should Consumers Consider?

Our review process is different, and we include links to Other Review Sites.
Our Reviews and Links to Other Review Sites.

To leave no doubt, we do not recommend, accredit or validate any business. 
We Automatically Place This Content in Every Business Profile

Premium Subscriptions have the ability for more categories.  Here is the information you need to decide.  Premium accounts have more categories but are restricted to what you do as a business rather than what you contract out to others.   What is a Category?
What are Category Limitations?

Premium Subscriptions have access to more trade areas. This ranges from 5 to 20 and can really augment your overall presence on the Site.  What is a Region or Trade Area?  

Premium Subscriptions can lower costs through referral of other businesses.  We give you referral credits to your next renewal. Our Referral Program

Premium Subscriptions is positioned higher in our database.  A professional account is our highest subscription level. Business Order of Display

Premium Subscriptions can add the option of custom video.  See the examples. Account Holders Can Add Optional Custom Video.

Premium Subscriptions can get more leads through consumer equote. The professional account may be selected first because we allow the consumer to select only 10 businesses. What is Consumer Equote?

Premium Subscriptions have access to more marketing tools such as video, images, PDF uploads and much more. See Features and Benefits

Premium Subscriptions have guaranteed views.  Every View is Measured for the Business Owner   See the guaranteed views.  Guaranteed Views

Premium Subscriptions have discount and promotions options as well as now hiring fields that automatically can be searched from the home page of the website. 

See our Terms and Conditions of Use

See our Legal Disclaimers and Policies

See our Privacy Page

 

  • The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.
  •  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Is Advertised Name of Business Accurate?

iStock_000004885597_MediumA business that registers one name and advertises as another confuses the consumer and may be in a violation of provincial laws.

A good test for clarification is that if you as a business could not become accredited with Better Business Bureau because of your name, that usually means something is wrong.

As a business, your advertised name is not pointing people to a domain and using that domain as your advertised name. It does not meet policy and can lead to lawsuits from other companies who have legally registered the name.

As a business owner, the very last thing you want to do is advertise as a name that you cannot legally use.  Why would you want to spend money on websites, and other advertising only to have to shut down and restart the whole process all over again?

There are cases where the business owner has bought the rights to a franchise. The franchise is registered or trademarked, and the business owner cannot register the name. Their advertised name is already in place.

A person may display their personal name but cannot have any other words associated with it according to registration branches.  Some professional designations are allowed.  Contact the corporation’s registry for your province. 

Registration of your business name is important.   Get it done as soon as possible. Sometimes as a new business, you may have delays or may have thought it was registered because you have a Business number with Canada Revenue.  It is one the key components that consumers may look at to ensure that you plan to stay in business.  

Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects businesses based on the criteria the consumer feels important to them.  

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Do You Have a Professional Affiliation?

Our system was designed to allow consumers to sort and select a business based on business history, affiliations, credentials, and accountability. 

Are you currently any of the following:

  • Accredited with Better Business Bureau.
  • Have a professional affiliation connected with your business category.
  • Have a website that details products and services. 
  • Advertised Name is Registered
  • Legal Requirements for your trade area and category is currently in place. 
  • If you are a contractor, do you have liability insurance?
  • If you are a contractor, do you carry worker’s compensation? 

If you do, then we develop your profile for you with links directly to your affiliations and research the internet to maximize your profile for your subscription level.  This saves you trying to figure things out or paying someone else to do it for you.  You see the profile within 72 hours and can make any changes afterward through your content management system for your account.

Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects businesses based on the criteria the consumer feels important to them.  

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

 

 

Business Owners Must Ensure Accuracy of Credentials

Every business on the Site with account privileges is expected to list their business credentials correctly. 

They must be accurate, and the business guarantees they are when they sign up for an account as they have read our disclaimers.

If a credential they post is not valid and is challenged by a consumer or us, then we flag the business and freeze the account.

Site Admin will place an Alert on that business profile which will remain permanently on our Site. There is no tolerance business profile for listing credentials like licensing, legal status etc. incorrectly.

Businesses must follow up yearly to ensure that what was placed on initial entry to the Site is still valid.

The following screenshot shows how the business updates their profile through their back-end management system.

 

 

Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects businesses based on the criteria the consumer feels important to them.  

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived. See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

 

Add Discounts. Promotions and Now Hiring Information to Your Profile.

Premium subscriptions can place discount options and promotions into their profile.   Simply add text and add the most suitable category to your profile.  

Premium subscriptions also have access to the Now Hiring field that will notify potential employees that your company is looking for help.  It may be a full-time job, contract position, temporary or possibly even an executive position in your company.  Simply supplement this with the most suitable subcategories under Jobs. 

Use the special fields if you have a premium account.  Consumers can search discounts and now hiring fields directly from the home page by trade area and business category.  See example

This gives the owner of the business more opportunities to generate traffic for their business.   

It can also be used to generate network offers to other Safe and Trusted Businesses in our database. 

Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects businesses based on the criteria the consumer feels important to them.  
 

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.