20 Key Elements of Safe and Trusted Canada

New SAT Logo_opt (1)What are the key elements and possible differences between Safe and Trusted Canada and some other options available?  

Safe and Trusted Canada has been working with business owners for over 12 years.  We listened to them very closely over those years with the intent of solving issues for their business.  

We understood that not every business owner has a marketing guru, nor the money to market their business and sometimes they cannot pay huge amounts of marketing dollars when they are just starting out in business. 

We also understand that every business owner starting out will not have the same history of a major company.  Major companies are sometimes faced with major downturns in the economy, threats of trade wars, and other issues that they cannot control. 

Safe and Trusted Canada believes that consumers choose companies based on word of mouth. Word of mouth accelerates quickly on the internet.

The business website, social media, review site history, affiliations and more will have a positive or negative effect on the overall success of the business owner.

Some attributes of our Site that may be different are as follows

1) A business can ask for removal from the Site at any time. See Exceptions

2) The Site starts with an Information Only profile based on what the consumer would readily find on the internet.  This can be removed instantly as the business owner cannot violate issues mentioned in the exceptions above. This is different to other Sites that capture the information and then keep that information forever. 

3) The Site provides public links to Google Reviews, Better Business Bureau and Safe and Trusted Canada.  It does this to show impartiality.  The Site provides private links to trademarked sites to the business owner.   

4) The Site platform highlights a platform where the business owner with an account can clearly articulate what makes them different. This is something that is often missed on business websites.  Other additional areas include their about us information.  The business can list all their contact information, as well as all the business credentials.

5) The Site allows the business owner with account access to list links to all their affiliations, the business website, as well as other contact information. The Site gives the owner of the business the ability to use the Safe and Trusted Logo link from their website to their platform on Safe and Trusted Canada. 

6) The Site allows those with premium accounts more presentation options including up to 10 PDF uploads, 24 images, and up to 10 Youtube links.  The distinct advantage of this is that more information is immediately available to the consumer that may not be possible on some business websites. 

7) The Site has its own review system that is controlled by the business owner. It is controlled by the business owner as a means of managing their business.  The business owner decides on the reviews that are posted.  In this way,  they can always be on top of their business and not worry about the potential content of the review.  They can send out the review link through email, their phone, or give it to their staff to give to the consumer.  This encourages reviews on every transaction your business has and as a business owner, you need this to ensure you are not blindsided. 

8) Remember the previous days before the internet and instant reviews. Remember the sign at the counter asking customers to tell everyone if the business had served them well, but asking the customer to tell the business owner immediately when they had not.  Our process gives the business owner that ability while giving the customer immediate access to other review sites to post a review if there is no response from the proprietor of the business.

10) Every business profile reminds the consumer and the business that Safe and Trusted Canada does not validate, recommend or accredit a business.

11) All transactions and interactions are between the business owner and the consumer.  Safe and Trusted Canada does not offer mediation services or arbitration services.   There is no fail-safe system offered to the consumer. 

12)  A business may be an Information Only profile, but may be turned down for account access. The business does not qualify for an account if they have poor reviews or does not sufficient information available for this site to be a benefit to consumers.  Our target group is legitimate businesses that are licensed.  If the business has information that we need to verify, then they can apply once verification has been received.

13)  Consumers can search for credentials using our automatic search functions which filter so that it meets the criteria required by the user. 

14)  Safe and Trusted Canada does not give the business an automatic grade or star rating. All ratings must be initiated by consumers or anyone having a financial transaction with the business. 

15)  Safe and Trusted Canada does not use algorithms.  

16)  Safe and Trusted Canada offers premium account holders some new abilities.  The Site focuses on what makes the business different, and who is the ideal client of the business.  The business owner has an unlimited linking power to affiliations, job websites, as well as the ability to place discounts into their profile that can readily be searched by consumers from home. page.  All the links are reduced in length to give a perfect presentation of the business. 

17)  Please note that we now have Discount and Promotions categories as well as Job posting ability on the Site as a new feature.

18)  The differences between one subscription level and another are the number of subcategories, the number of trade areas, and position in the database provincially, by category and by city or town trade area.  The credibility of the business is not suggested by subscription level.

19)  Safe and Trusted Canada can provide an excellent platform to advertise and manage your business. Great businesses have the ability to shine so that their trust levels are readily apparent. The platform gives the consumer everything about the business in one place. 

20) Safe and Trusted Canada now offers other software options including Reputation Management and Social Media Marketing with competitive pricing and in Canadian dollars. Remember we are a Canadian business. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

How to Ask For Customer Reviews

Step 1 – Go to your live business profile. 

Click on the Leave a Review link. 

 

 

 

Send the link in your browser to all your customers.  

Your customer gets this form.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

 

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Advice For Hiring Contractors

The Smart and Educated consumer understands that they need to protect their interests fully at all times, and will never rely on just a website telling them who to select when they may be shelling out thousands of dollars. The Smart and Educated consumer knows that there are no Sites that can guarantee any business and that they should use this Site as one avenue of research in their selection process.  You should seek legal assistance in situations involving large sums of money. Any business can claim bankruptcy without warning.

Selecting Your Next Contractor

Hiring a Roofing Contractor

Get it in Writing

Highlighting a Little Known Law 

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

What is Social Media Marketing ?

A strong social media presence will help you gain exposure and increase your web traffic. With Social Marketing you will have all the tools you need to grow your social following and turn online leads into customers. 

Your business will engage with followers.  View and respond to comments and replies from all the business’s social pages. 

Find new customers.  Monitor Twitter for consumers that are ready to buy. Discover relevant content to share.  Monitor dozens of sites for news articles, blog posts and more, and then share with a click of a button. 

Post to six social sites at once. Easily publish content to all the business’s social pages from one place. 

Schedule posts for the future.  Build entire social media campaigns in advance and post at any time in the future. 

Unlimited posts that you control as the business owner at only $29.00 plus applicable taxes. 

Our pricing is in Canadian Dollars and the software is provided by a Canadian supplier.  Please note that there is no setup fee and no long-term commitment. Just give us  60 days notice of cancellation of accounts paid monthly.   

Need options to set up social media accounts.  We have special packages that are being offered by one of our Canadian Suppliers. 

Look for Years in Business

 

New SAT Logo_opt (1)Although it is a primary credential, there is no guarantee that any business will be here next year.

A business that has been in business for ten years is probably going to be around next year. The business just starting out today is a higher risk for failure.

A tradesperson who may have worked for years for someone else may know everything about the trade, but little about business. A business owner needs to have the attributes of managing staff, dealing with government and city laws, as well as suppliers.

Our Site does not tell the consumer who they choose or what credentials a business should have.  The Site just allows the user to make choices using our credentials search system.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

How Does Our Credentials Platform Work With Account Access?

Safe and Trusted Canda gives a platform for businesses to advertise, market and grow their business.

The Site will not approve account status for businesses with poor ratings in general or if the business has an F-Rating with Better Business Bureau.

The consumer decides on the credentials they want in the business and whether or not the reviews on the business from this site or other sites warrant further contact. 

There are many government and city rules regarding licensing and legal requirements. The enforcement of those licenses and laws belongs to governments and cities.  

As the database is public, government agencies are welcome to use our database to contact business owners at any time if their records indicate that the business is missing certain factors.   

Every province is different, every city and town are different not only in what is required but what in fact is enforced.  

Consumers can use our search functions to filter their requests. Businesses are penalized if they list credentials they do not possess.  A business that lists credentials they cannot support if challenged will have an alert put on their profile.

See Alerts 

Safe and Trusted Canada advises the consumer to seek as many credentials as possible in shortlisting businesses that they may wish to use.  See the links for more information. 

What are the requirements for my province?   

What do we tell Consumers?  

Look for Years in Business.  

Is Advertised Name of Business Properly Registered?  

Look for Contractors That Carry Worker’s Comp and Liability Insurance. 

If you are a regular business we suggest that you look to gain trust with consumers by having at least the following credentials.  If you are a new business then you can start and add credentials as you achieve those elements.  Do not add business credentials you do not have.  Click onto the image to expand if necessary.  See below.     

 

If you are a contractor,  place the regular credentials as a business as well as those you have as a contractor above.  If you do not have all the criteria in place, you can add it as you obtain it.  Click onto the image to expand. Do not add any credentials you do not have. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What Business Credentials Should Consumers Consider?

How a Consumer Should Look forBusiness?

Business and Contractor Credentials

Look for Years in Business

Is Advertised Name of Business Properly Registered? 

Look for Contractors That Carry Worker’s Comp and Liability Insurance

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

How to Add Credentials to Your Business Profile?

Just go to the credentials area of your subscription and click on the credentials that apply to you as a business owner. Do not add credentials you do not have.

See tutorials section of FAQ for further information if necessary.  

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Check the Business History at Better Business Bureau

iStock_000070097783_MediumA business does not have to belong to the Better Business Bureau to be on their system.

You will want to know the current history of any business that you are dealing with in North America.

The website address is https://www.bbb.org

It is a simple system to look at the complete business profile.  

When you google a business you should always look at the BBB profile if there is on. 

You do not need to go to a BBB website to do this search.

Enter the following text.

BBB Report (name of business)  (city or town)

Usually, the first or second entry available on the first page will relate to that business.

Look for the rating, the number of complaints and response to those complaints.

You will readily see all the contact information, business start date, and other links.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.