What is Your Credentials Score?

The implementation of the Credentials Score is now in place for all businesses. 

Whenever we deal with a business in the future through account access, credentials will be part of the overall presentation of the business and will be one more part of giving consumers accurate information. 

The credentials score is the number generated to separate one business versus another.  Hotels and Restaurants will have a credentials score based on a composite review of review sites. 

The credentials score for all other businesses will be a point system based on what the business indicates in their Standard Credentials.  The Standard Credentials ask the business owner to establish their current credentials including licensing, legal requirements, advertised name registration, guarantee that credentials are accurate and that the business has a complaint system directly to the business owner.  The business receives 1 point for every applicable item. 

Years in business matter.  There are three options.  10 or more, 5 or more and 3 or more.  Select only one of the three options.   If you have under 3 years in business your allocation is zero points.  If you have 3 years in business your allocation is 1 point,  5 years in business allocate 2 points and 10 or more allocate 3 points. 

If the business is a contractor then the business owner checks off all the Contractor Credentials applicable to their business.  There are 14 possible areas that separate one contractor versus another.  1 point is awarded for everything checked off.  

There is a form included in the application where the owner can simply check off what applies to their business, or it can be completed with a phone call with the owner of the business. 

Remember the business needs to ensure whatever credentials they check off are accurate.  Alerts generation occurs for false credentials with archival happening one year afterward. 

The credentials score will now affect the business order of display in addition to subscription type and date added to  our database.  This will give great businesses, even more, an opportunity to shine on our database. 

How We List Hotels?

Our mechanism for listing Hotels as Information Only profiles does not follow our normal format for other business types. 

Information Only profiles give the business only one category and one trade area. 

Presentation for Hotels would have to list room and hotel amenities and that would mean that some hotels may have up to 40 subcategories just to give that hotel an accurate presentation of that property.  In some areas of Canada, we have listed Information Only profiles for this business category.

Unfortunately, because there are thousands of hotels in Canada we will not be able to list all of them unless they apply for account status. 

Hotels in one city may be in close proximity to restaurants in other cities and the consumer should be able to view all their options.    We have done this in selected areas. Moving forward hotels will need account status and trade assignments are according to subscription type.  See our business order of display

The Hotel may be listed in our database according to the composite review of all their review sites. will need account status.  

Each account type gives the hotel more presentation options just like other business types.  Trade areas and Categories will not be one of them as the hotel will automatically retain what is listed as an Information Only profile. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

 

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Business Order of Display

The order of display affects how the consumer will view businesses on this website. 

The order of display is not a factor if the company uses the Safe and Trusted logo on their business website.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

The order of display is not a factor where a consumer uses the Credentials Search function of the website, as consumers may be looking for credentials that will impact the order of display.  As an example, if they are looking for businesses that have been in business for ten years or more, that will significantly affect the view.

All subscriptions are at different levels.  The start date of the subscription is now only one factor in that subscription level.  The Credentials of the business are another.  

What is the credentials score for your business?

This ensures that the consumer is always looking at the business with the longest history with the most business credentials at any subscription level.   If the business moves from a Professional Subscription to a Basic Subscription, the business loses not only their subscription level, they also do not retain the date of their original signup.  They do retain their credentials score.  The automatic display will list the business under all other Basic Subscriptions for that trade area, category.  The automatic display works in a similar way going from a Basic Subscription level to a Paid Subscription level.

Consumers can refine their search by viewing the external review sites of the business as well as reviews generated on the Site itself.

Tier 1 – Professional – See Professional Subscription
Tier 2-  Advanced –  See Advanced Subscription
Tier 3-  Standard – See Standard Subscription
Tier 4 – Plus  – See Plus Subscription
Tier 5 – Basic – See Basic Subscription
Tier 6 – Information Only –See Information Only

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

No Risk to the Legitimate Business Owner

Safe and Trusted Canada understands that every business owner worries about being in any business directory that may impact their business. 

There is no risk to business with or from Safe and Trusted Canada.

These reasons may give you why we make that claim. 

Information Only profiles contain links to your website, social media, and other review sites that are already available to the consumer.  We include your contact data and other information available to consumers in one profile.  It is as if the consumer did the research and of course, we will be happy to update your information if there are changes.  Archival of the business occurs if the business is no longer in operation.  The business owner can contact us and we are more than happy to inform the Better Business Bureau and Google that your business is no longer in operation. They can contact you directly if required.  

What is an Information Only Profile 

Account Holders can add unlimited content to their business profile. The business owner has an enormous opportunity to add what may be missing on their current website and is a positive way to increase more traffic for the business.  Since the owner provides the content or authorizes our Admin to take current content provided by the business website, there can be no risk to the business owner.  The business moves to an Information Only profile if the business no longer has account access.   

There are only three key areas of concern, but will not affect legitimate business owners.  a) the business owner places credentials into their profile they do not possess, b) the business owner posts reviews about their business from staff or people connected with the business and c) the business is no longer in operation.  In all three cases, we place an alert on the business profile for one year. 

See Alerts. 

Account Holders control the review process.  They must agree that the customer giving the review is, in fact, their customer.  They can post a review, respond to a review or reject a  review and deal with the client in private.  The business has unlimited opportunity to get as much feedback as possible and handle issues promptly while posting reviews immediately when you and your staff have done well.   The business cannot post reviews that are paid or that are directly connected to the business in any way.   

Account Holders can place their business credentials into their profile and users can sort and select companies based on credentials that the consumer is seeking. The user will check the credentials that the company places in their profile.    Now if a company puts credentials into their profile, they do not have we put an alert on your profile. As an example, if you stated you are licensed and legal, and you were not, your business will be flagged with an alert for one year.   Safe and Trusted Canada has to protect the credibility of the website as well. 

The Site provides a free Basic Account to most businesses that are seeking customers and want to expand and grow their business.  We do not refund payments because we provide a Basic Account at no charge, and we see this as a trial account option before embarking to higher account status.    

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Why We Provide Links to other Review Sites?

Safe and Trusted Canada currently provides permanent public review links to Safe and Trusted Canada, Google Reviews and Better Business Bureau if applicable.

Supplementary Review Links are temporarily provided to categories providing accommodation, auto service, contractor services and food services and will be published

The Site provides the ability to an owner of the business to add numerous links to other review sites.    Safe and Trusted Canada as a neutral site will add and publish links to supplementary review sites for accommodations, auto, contractor and restaurants.   

Many of these supplementary sites can be found on the first or second page of Google.  Other Supplementary review sites for other business categories will not be published until the business owner does this through their account access

Please Note A supplementary review site can ask Safe and Trusted Canada not to allow any links to their site. Once notified, that review link will be made unavailable for both Information Only profiles and Account holders.

Other Supplementary Review Links with other categories will not be published but may be visible to the consumer if published by the business owner and the following video explains the process. 

All supplementary review sites are controlled by the business through their Plus Account.  The business with an Information Profile can ask for archival of their listing on Safe and Trusted Canada at any time. 

There is no risk to any business as an Information Only profile. 

 The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.