What is a Basic Subscription?

Safe and Trusted Canada ( The Site) provides the option for The Basic Subscription at no cost.

This account type provides the account holder with access to place up to 5 subcategories into their profile and places that profile in up to 1 trade area adjacent to the business location. See the Application

This is the next step up from an  Information Only Profile.  This account access is free and allows the business owner an overview of what we offer. As a business owner, you will be able to place all your business credentials into your content management area, as well as what makes you different and much more. 

You control the posting of reviews and are able to respond to reviews from all your customers.  This is a great way to measure how well you are doing as a business. 

Businesses applying for all subscription types have to be approved by Safe and Trusted Canada taking into consideration years in business and their overall business record.   See other Subscription Types.

The business agrees that Safe and Trusted Canada can use data from your business website to enhance your profile for your listing.  The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters.

As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profile. The business owner can ask all the customers for reviews, post the reviews and handle issues in private.  The business owner must ensure that they do not post reviews from anyone connected with their company.See Alerts. 

The business agrees that Safe and Trusted Canada can use data from your business website with your permission to enhance your profile for your listing.  Our staff develop a profile based on your website and other internet content. 

Safe and Trusted Canada will assign your selected company representative or representatives with account privileges to control and manage your listing. 

All we need is an email from the owner of the company to set this up for you at no charge.  

 The business owner agrees that they will receive emails from Safe and Trusted Canada regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video below.

See our Video Tutorials. 

Safe and Trusted Canada wants to improve the quality of businesses on the Site.  Many businesses are already researched and are accredited with the Better Business Bureau. 

 Other business categories need approval and are regulated by a board approval process.  Businesses that are independently researched by another source are important to the consumer to have as information.  The Plus account which is at $99.00 per year is at no charge as long as that accreditation or business regulation is in place.  If this applies to your business simply apply for the free basic subscription and site admin will automatically upgrade you to the Plus Account.


The Site does not offer account options to all businesses.  Some business categories are not part of The Site.  Our current category options are the same in every city and town.   See Saskatoon as an example.  The Site is currently expanding. See other areas. 

How are reviews Processed? 

 See Features and Benefits. 

Businesses can use the online process Sign up today.  or use the SAT Application

There are no refunds for any premium subscriptions. The reason is that we provide the Basic Subscription at no charge which gives the business owner significant insight about the Site before they purchase any paid subscription. If in doubt purchase a monthly subscription and give us 60 days notice to cancel the account. 

What credentials are needed for account access? 

What are the requirements for my province?   

The business is in the fifth tier of the database.  Display of the business occurs above Information Only Profiles.  The business will be seen according to the subscription date of the business in this tier level.  See order of display.

All account holders have the ability to bypass their competition and the website by linking their Safe and Trusted Profile directly to their business website.  This means that the user does not have to search you out as a business.  This advantage could be huge for you as a business owner in many ways. 

Use your profile to augment your website.  You can add material on your profile easier than on your website and more importantly the user doesn’t see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website. 

See Custom Video Possibilities.   See video possibilities.

Companies with accounts have access to their measured views.  The measured views are secured in the content management pages for the business and are not displayed for public view. See More   

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.


  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.