What Causes an Alert About A Business?

Alerts apply to any business. Alerts for Information Only Profiles apply as follows.  

An Information Only profile will a temporary alert placed on the business if the business asks for removal or has gone out of business.   

For Information Only profiles, the alert is placed on the business and the business will be archived at the same time that we place the alert.  We will keep the business in our database as archived and not visible. 

Alerts for Account Holders occur when a company has committed a major violation of the Site.   

 If they have never had an account, they can never have an alert.   There are three reasons for an alert.  

a)  The Account Holder has placed credentials into their profile that they do not have.  The company has committed a major violation of our Site policies and affected the credibility of the Site as well as all businesses on the Site.  If they do, the company has committed a major violation of our Site policies and results in retention on the Site with an Alert Status as an Information Only Profile for a period of one year before archival from the Site. 

b)  Account-holders can approve business reviews for their business.  The business is cautioned not to approve reviews directly or indirectly from staff, employees or those connected with the company.   If they do, the company has committed a major violation of our Site policies and results in retention on the Site with an Alert Status as an Information Only profile for a period of one year before archival from the Site.  

c) The account holder has gone out of business. 

d) The Alert is placed on the business for a period of one year.  After one year the business is archived and no longer visible. 

 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Is Advertised Name of Business Accurate?

A business that registers one name and advertises as another confuses the consumer and can be in a violation of provincial laws.

A good test for clarification is that if you as a business could not become accredited with Better Business Bureau because of your name, that usually means something is wrong.

As a business, your advertised name is not pointing people to a domain and using that domain as your advertised name. It does not meet policy and can lead to lawsuits from other companies who have legally registered the name.

As a business owner, the very last thing you want to do is advertise as a name that you cannot legally use.  Why would you want to spend money on websites, and other advertising only to have to shut down and restart the whole process all over again?

There are cases where the business owner has bought the rights to a franchise. The franchise is registered or trademarked, and the business owner cannot register the name. Their advertised name is already in place.

A person may display their personal name but cannot have any other words associated with it according to registration branches.  Some professional designations are allowed.  Contact the corporation’s registry for your province. 

Registration of your business name is important.   Get it done as soon as possible. Sometimes as a new business, you may have delays or may have thought it was registered because you have a Business number with Canada Revenue.  It is one of the key components that consumers may look at to ensure that you plan to stay in business.  

Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects businesses based on the criteria the consumer feels important to them.  

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

What is Your Credentials Score?

The implementation of the Credentials Score is now in place for all businesses. 

Whenever we deal with a business in the future through account access, credentials will be part of the overall presentation of the business and will be one more part of giving consumers accurate information. 

The credentials score is the number generated to separate one business versus another.  Hotels and Restaurants will have a credentials score based on a composite review of review sites. 

The credentials score for all other businesses will be a point system based on what the business indicates in their Standard Credentials.  The Standard Credentials ask the business owner to establish their current credentials including licensing, legal requirements, advertised name registration, guarantee that credentials are accurate and that the business has a complaint system directly to the business owner.  The business receives 1 point for every applicable item. 

Years in business matter.  There are three options.  10 or more, 5 or more and 3 or more.  Select only one of the three options.   If you have under 3 years in business your allocation is zero points.  If you have 3 years in business your allocation is 1 point,  5 years in business allocate 2 points and 10 or more allocate 3 points. 

If the business is a contractor then the business owner checks off all the Contractor Credentials applicable to their business.  There are 14 possible areas that separate one contractor versus another.  1 point is awarded for everything checked off.  

There is a form included in the application where the owner can simply check off what applies to their business, or it can be completed with a phone call with the owner of the business. 

Remember the business needs to ensure whatever credentials they check off are accurate.  Alerts generation occurs for false credentials with archival happening one year afterward. 

The credentials score will now affect the business order of display in addition to subscription type and date added to our database.  This will give great businesses, even more, an opportunity to shine on our database. 

Change Your Password and Access Your Account with Video

When we set up your account, we use the email address that you provided to the Site on Sign-Up.  The password you used on signup remains the same.  If you forgot what you used then you need to reset the password.

If you signed up in PDF format or through other contact means, the Site admin will use your email address and automatically generate a secure password known only to Site Admin to approve your account access.

Several people can be involved in managing a business profile.  The enables one person to manage several business profiles for restaurants, hotels, or other businesses with several locations under one envelope.

In order to access your account, the business needs to reset the password so that only the business owner knows the password.  Reset your password and a link will be sent to your email address. 

You will use the same email address and your new password has to have eight characters with one capital letter, one small letter and one number. The owner of the business has to authorize additional account managers

Our Video Tutorials will assist you with this and other areas.  See Video Tutorials. 

If you have difficulty, check your spam folder or call the Site Admin at 888-979-6490.

You may also use our live chat button, or email us at office@safeandtrusted.com 

Once you have access you can make changes to your profile at any time. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Look for Years in Business

Although it is a primary credential, there is no guarantee that any business will be here next year.

A business that has been in business for ten years is probably going to be around next year. The business just starting out today is a higher risk for failure.

A trades person who may have worked for years for someone else may know everything about the trade, but little about business. A business owner needs to have the attributes of managing staff, dealing with government and city laws, as well as suppliers.

Our Site does not tell the consumer who they choose or what credentials a business should have.  The Site just allows the user to make choices using our credentials search system.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Become An Educated Consumer

An educated consumer can do the following.

They can make comparisons and weigh options based on research.

They want a choice. They do not want someone suggesting who they should choose by eliminating choice.

They rely on word of mouth from their close family and friends, but also have the ability to make their decisions.

They are internet savvy. They can look at reviews and understand that not all reviews are accurate or real.

They only believe what they can verify for themselves. They can shortlist selections but want verification by more than just a website. They want information from several sources.

Trust to them in today’s world means more than a business being on a website. They want to know that when they are spending potentially thousands of dollars, they need to have more than just one source of information.

They have the ability to ask questions and get answers.  If the business owner cannot answer their questions or thinks that their questions are stupid, then they move forward with someone else.

They want things in writing for complex transactions. Contractors working on a renovation are one of those things that should be in writing.

They want quotes from several sources in complex transactions, and if needed will consult a lawyer to review contracts. The educated consumer avoids a deal that is too good to be true.

They never make a decision under pressure.  A deal that has limited numbers, or only this week, or a special promotion lasting 24 hours is avoided immediately.

What happens if things go wrong in major transactions should always be discussed and covered in writing. Delays, Poor Performance, Third Party Intervention.

Lastly, they will appreciate good service, quality, and fair pricing, and they have the potential to leave reviews indicating positive experiences with businesses that they have dealt with and can recommend to others.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Advice For Hiring Contractors

The Smart and Educated consumer understands that they need to protect their interests fully at all times, and will never rely on just a website telling them who to select when they may be shelling out thousands of dollars. The Smart and Educated consumer knows that there are no Sites that can guarantee any business and that they should use this Site as one avenue of research in their selection process.  You should seek legal assistance in situations involving large sums of money. Any business can claim bankruptcy without warning.

Selecting Your Next Contractor


 

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

What is a Subcategory?

A subcategory is any category within any primary category.

Our system allows up to 1 subcategory for an Information Only profile. 

Accounts allow between 5 and 60 subcategories dependent on the subscription type the purchased by the business owner.

The Basic Subscription allows 5 subcategories and is at no charge. 

See other Videos regarding our services. 

All our categories for each trade area in Canada are universal in every trade area. Click on a trade area and you will see a list of primary categories. Click on the primary category and you will see the subcategories. 

See Current Canadian Listings. 

Please note that categories must be performed by the business and not contracted out to others.  What does this mean?  See Link. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

20 Key Elements of Safe and Trusted Canada

What are the key elements and possible differences between Safe and Trusted Canada and some other options available?  

Safe and Trusted Canada has been working with business owners for over 12 years.  We listened to them very closely over those years with the intent of solving issues for their business.  

We understood that not every business owner has a marketing guru, nor the money to market their business and sometimes they cannot pay huge amounts of marketing dollars when they are just starting out in business. 

We also understand that every business owner starting out will not have the same history of a major company.  Major companies are sometimes faced with major downturns in the economy, threats of trade wars, and other issues that they cannot control. 

Safe and Trusted Canada believes that consumers choose companies based on word of mouth. Word of mouth accelerates quickly on the internet.

The business website, social media, review site history, affiliations and more will have a positive or negative effect on the overall success of the business owner.

Some attributes of our Site that may be different are as follows

1) A business can ask for removal from the Site at any time. See Exceptions

2) The Site starts with an Information Only profile based on what the consumer would readily find on the internet.  This can be removed instantly as the business owner cannot violate issues mentioned in the exceptions above. This is different to other Sites that capture the information and then keep that information forever. 

3) The Site provides public links to Google Reviews, Better Business Bureau and Safe and Trusted Canada.  It does this to show impartiality.  The Site provides private links to trademarked sites to the business owner.   

4) The Site platform highlights a platform where the business owner with an account can clearly articulate what makes them different. This is something that is often missed on business websites.  Other additional areas include their about us information.  The business can list all their contact information, as well as all the business credentials.

5) The Site allows the business owner with account access to list links to all their affiliations, the business website, as well as other contact information. The Site gives the owner of the business the ability to use the Safe and Trusted Logo link from their website to their platform on Safe and Trusted Canada. 

6) The Site allows those with premium accounts more presentation options including up to 10 PDF uploads, 24 images, and up to 10 Youtube links.  The distinct advantage of this is that more information is immediately available to the consumer that may not be possible on some business websites. 

7) The Site has its own review system that is controlled by the business owner. It is controlled by the business owner as a means of managing their business.  The business owner decides on the reviews that are posted.  In this way,  they can always be on top of their business and not worry about the potential content of the review.  They can send out the review link through email, their phone, or give it to their staff to give to the consumer.  This encourages reviews on every transaction your business has and as a business owner, you need this to ensure you are not blindsided. 

8) Remember the previous days before the internet and instant reviews. Remember the sign at the counter asking customers to tell everyone if the business had served them well, but asking the customer to tell the business owner immediately when they had not.  Our process gives the business owner that ability while giving the customer immediate access to other review sites to post a review if there is no response from the proprietor of the business.

10) Every business profile reminds the consumer and the business that Safe and Trusted Canada does not validate, recommend or accredit a business.

11) All transactions and interactions are between the business owner and the consumer.  Safe and Trusted Canada does not offer mediation services or arbitration services.   There is no fail-safe system offered to the consumer. 

12)  A business may be an Information Only profile, but may be turned down for account access. The business does not qualify for an account if they have poor reviews or does not sufficient information available for this site to be a benefit to consumers.  Our target group is legitimate businesses that are licensed.  If the business has information that we need to verify, then they can apply once verification has been received.

13)  Consumers can search for credentials using our automatic search functions which filter so that it meets the criteria required by the user. 

14)  Safe and Trusted Canada does not give the business an automatic grade or star rating. All ratings must be initiated by consumers or anyone having a financial transaction with the business. 

15)  Safe and Trusted Canada does not use algorithms.  

16)  Safe and Trusted Canada offers premium account holders some new abilities.  The Site focuses on what makes the business different, and who is the ideal client of the business.  The business owner has an unlimited linking power to affiliations, job websites, as well as the ability to place discounts into their profile that can readily be searched by consumers from home. page.  All the links are reduced in length to give a perfect presentation of the business. 

17)  Please note that we now have Discount and Promotions categories as well as Job posting ability on the Site as a new feature.

18)  The differences between one subscription level and another are the number of subcategories, the number of trade areas, and position in the database provincially, by category and by city or town trade area.  The credibility of the business is not suggested by subscription level.

19)  Safe and Trusted Canada can provide an excellent platform to advertise and manage your business. Great businesses have the ability to shine so that their trust levels are readily apparent. The platform gives the consumer everything about the business in one place. 

20) Safe and Trusted Canada now offers other software options including Reputation Management and Social Media Marketing with competitive pricing and in Canadian dollars. Remember we are a Canadian business. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

See YouTube Video Protect Your Interests as a Consumer

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

How to Select Your Contractor?

There is no guarantee in any selection process.  You might use this website, other review sites, and even business organizations like Better Business Bureau.  A contractor can walk away with thousands of dollars.

Safe and Trusted Canada does not promote or validate any business. We have seen contractors with ten years of business history, with A+ratings with Better Business Bureau, suddenly go bankrupt.  We have seen consumers lose thousands of dollars and believe there is not a fail-safe system available.  All the consumer can do is reduce risk.

The following reduces risk.

Legal registration of the advertised name. If the contractor’s name is not registered, it means they are not interested in developing a reputation that only they can use.  A business can change their name but will want to be able to show business history.  Advertising a website is not a legal name.

Licensing for their trade area, and their business category is essential. If they are not licensed, they may not be able to get a permit to do the work in the first place. Lack of permits means no inspection and may have further implications for you when you sell your house.

Does the business have workers’ compensation in place?  Ask for their clearance documentation. Make sure this is part of your contract, as you a consumer may be responsible for the injuries of any worker on your property without it.

Does the business have liability insurance? What happens if there is an accident? As an example, a fence builder digs a hole and hits an electrical line or something worse.  A painter spills a 5-gallon pail of paint on your brand new rug.  A gas leak causes an explosion.  A painter is spraying your house also sprays the house r’s house and car,  next door because of wind drift. Who pays for this?

Years in business seem to reduce risk. A company that has been around locally for ten years is a better risk than someone just starting.  Think about where you work now as an employee.  You are more efficient at what you do after years of experience than when you just had a year on the job.

Detailed contracts reduce the risk for the consumer and the contractor as well.  It is probably the biggest reason for complaints with the Better Business Bureau.  Nothing was in writing. What happens if things go wrong?  What happens when the workmanship or what was in the contract is not happening.  Do you have progress payments?  Do you have progress reviews?  Do you have Change of Work orders?

Did you get more than one quote?  Did you interview the contractor personally?  Did you ask questions?  Are you clear about what is going to take place?  Did you understand that there could be hidden charges based on what turns up in demolition?  Have you researched what might go wrong in a project?

Did you ask for references?  You are interested in recent references from homeowners that have no personal alliances with the contractor. Your friends or family giving you recommendations is great, but too often results in problems that lose friends and your money.

Who is paying for the materials?  Can you imagine getting your roof done and finding out that your contractor did not pay the roofing supply company?  Can you imagine having a lien placed on your house for the amount that the contractor owes the roofing supply company?  Can you imagine a plumbing company putting a lien on your house when the home builder has not paid their bills? We recommend that you seek legal advice for complicated transactions.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.