Business Order of Display and Credentials

The order of display affects how the consumer will view businesses on this website. 

The order of display is not a factor if the company uses the Safe and Trusted logo on their business website.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

The order of display is not a factor where a consumer uses the Credentials Search function of the website, as consumers may be looking for credentials that will impact the order of display.  As an example, if they are looking for businesses that have been in business for ten years or more, that will significantly affect the view.

All subscriptions are at different levels.  The start date of the subscription is now only one factor in that subscription level.  The Credentials of the business are another.  

What is the credentials score for your business?

This ensures that the consumer is always looking at the business with the longest history with the most business credentials at any subscription level.   If the business moves from a Professional Subscription to a Basic Subscription, the business loses not only their subscription level, they also do not retain the date of their original signup.  They do retain their credentials score.  The automatic display will list the business under all other Basic Subscriptions for that trade area, category.  The automatic display works in a similar way going from a Basic Subscription level to a Paid Subscription level.

Consumers can refine their search by viewing the external review sites of the business as well as reviews generated on the Site itself.

Tier 1 – Professional – See Professional Subscription
Tier 2-  Advanced –  See Advanced Subscription
Tier 3-  Standard – See Standard Subscription
Tier 4 – Plus  – See Plus Subscription
Tier 5 – Basic – See Basic Subscription
Tier 6 – Information Only –See Information Only

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • The Site provides public links to review sites that permit us to publish those links.
  • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.  
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other. 
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

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