This video talks about how a consumer searches for credentials. See the Video
The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled. The business may also be archived. See When We Archive a Business.
The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another. Consumers do that through reviews. Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level. Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.
The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.