How to Manage Your Basic Profile on Safe and Trusted Canada

This video is about managing your Basic Profile on the Safe and Trusted Site.   The video is placed at the bottom of this post. 

The first thing you will notice is that one account holder can manage numerous listings and profiles.  We will use the profile Test Us Out as a demo account to ensure that you understand the content management system. 

The content management system has many tabs that will impact your business profile.  Some areas apply to higher account types.   

The first one is the Basic Info Tab.   Here you start with your Business Name, Address, City, Province, and postal code.   Please note that if this area’s content has extra spaces before or after the entry,  then the listing will show up as blank.  This will happen if you are copying content rather than entering content. 

Enter your phone numbers correctly with either a period or dash between the numbers. You do not have to enter a 1 before any of the numbers. 

Enter your email address.  Please note that the email address must coincide with the email address associated with the business from their website.  We often have marketing people acting as if they are the business owner, and for our purposes, we prefer to deal with only the business owner. 

The business owner has the option of receiving emails directly from consumers through Safe and Trusted Canada.  If this is turned off, the consumer needs to contact you directly by phone or your website.   If it is turned on, the consumer can use the Site to contact you through Safe and Trusted Canada.  This may increase spam to your email account, and if it does, you can revert to the original option available.  Remember to update your business frequently.  There are update buttons at the top and the bottom. 

You can use the affiliations area to place all your affiliations to organizations.  This may include Better Business Bureau, Chamber of Commerce, or other professional organizations.  If you place the name of the organization and then the link next to it the following will occur,  The link is displayed and the user can place the link into their browser to check the accuracy of your claim to that affiliation.  If the business has a professional subscription then the link automatically shortens and becomes a direct link. 

The start date of your business is simply the year.  

The About Us are allows the business owner to copy from their website or reinvent content that may not properly be displayed on their website. 

The Business Detail allows unlimited text but people like to see factual information first.  No puffery, just what you provide as a business.  Don’t forget to update your business. 

The Our Ideal Client area allows you as a business owner to place content in this area that can hone in on what you like to do as a business owner or who you like to work with as a business owner.  Choose your content well.  This content is not usually found on most websites. 

The What Makes Us Different area allows the business owner to indicate what may separate their business from their competition.  Rather than indicate what you think makes you different, tell the story as if your top clients were writing it in terms like this.  Our clients tell us that the following makes us different as a business. 

The Keywords area can be used to ensure that your profile is quickly seen on Safe and Trusted Canada.   It is not similar to Google keywords but to make it easier for consumers to find you on the Site.  An example of this is where your business name has special characters that consumers may not place into the search bar. 

The Now Hiring area can be filled out if you have a higher account status which allows more categories for your business. 

Similar to this is the Discounts and Promotions area.  This won’t work for you if you have a Basic Subscription.  You wouldn’t want to use these areas if it means that you are losing business categories..  Business categories increase by account type. 

You can upload your logo easily and should do so to have a better presentation. 

At the bottom, you will see Page Views.    This is the number of page views that the business has received and is confidential to the business owner only.  Please note that while you are working on your content management area, your page views do not increase.  It is only when the consumer or yourself views the live listing.   Remember to update your information. 

How to Change Your Password on Safe and Trusted Canada

Welcome to Safe and Trusted Canada.  This is a video tutorial about managing your profile on the Safe and Trusted Site.   

If you have an information-only profile, you are not able to manage your account.   You need to apply for account access.  If your business has been granted account access, you will receive an email notification that your account is active. Your username is your email address.  For security reasons, we do not send passwords through email or by phone.   You must reset your password.  

Select the click here link to reset your password.   The Site will send a special code to your email address.  Check your spam folder if you do not receive it.  Use the code to reset your password.  Remember that the owner of the business is responsible for all content entered into their profile.  Choose who can access your business account, and remember to change your password often. 

Grow Your Business Faster for Your Restaurant

Safe and Trusted Canada developed a system for displaying restaurants.   As the Site intends to present truthful and transparent information to consumers here is how it works. 

The Site can list any restaurant as an Information Only profile. The Information Only profile may be removed or modified at any time if the business is no longer in operation.   See our application.  Grow your Business Faster

The Site develops the profile with information already present on the internet.  This includes links to the restaurant as well as review links and social media links. Safe and Trusted Canada places more categories into the profile as well as trade areas.  Some restaurants may be in up to 50 trade areas so that the consumer can choose an area rather than a specific location.   This also gives smaller trade areas equal opportunity to attract guests from major population areas.  See the following video example. 

 

Safe and Trusted Canada may complete a composite review about the restaurant based on all the review sites.  Our composite reviews generally show that most review sites are generally close to each other in terms of the overall rating of the accommodation.  The composite review is instrumental in the positioning of the restaurant as it becomes the credibility score of the restaurant. 

Your restaurant may not have a credibility score in place as there is insufficient information or our staff have missed this for your business.   Please send us an email so that we can handle this promptly for your business.  Credibility scores determine placement in the Safe and Trusted database and those without a score are seen last in our database.  The consumer will still be able to see links to multiple review sites for the property. 

Our content management system allows the business owner to change the content at any time through their account.  If we receive approval from the business owner, then we transfer appropriate data from your website into our system.  This saves the business owner time, money and most of all gives it an instant presentation.  All that is needed is an email from the actual business owner or the assigned marketing representative by the owner. 

 

The restaurant may apply for a Basic Subscription.  If it does then the accommodation can display key elements about their business including their logo, what makes them different, who their ideal client is and much more.   The Basic Subscription is at no cost.  This will move the accommodation ahead of all other Information Only profiles.  The accommodation is displayed according to their credibility score.  See the Basic Subscription

The restaurant may apply for the Plus Subscription.  If it does then the restaurant can display everything that is included in the Basic Subscription. The Plus Subscription is at $99.00 Canada-wide.  The restaurant has the ability to remove any review sites in its profile with the exception of Google and Better Business Bureau.   This will move the restaurant ahead of all other Information Only profiles and Basic Subscriptions.  The restaurant is displayed according to its credibility score.  See the Plus Subscription.  

The restaurant may apply for the Standard Subscription.  If it does then the restaurant can display everything that is included in the Basic Subscription and Plus Subscription for $199.00 Canada-wide. Provinces with less than 1.5 million people receive a $25.00 discount.  Please note that GST is added to all prices.   The restaurant now is able to add a PDF to its profile as well as a YouTube video as well as 5 images provided they are optimized for internet display.    This will move the restaurant ahead of all other Information Only profiles and Basic and Plus Subscriptions.  The restaurant is displayed according to its credibility score.  See the Standard Subscription

The restaurant may apply for the Advanced  Subscription.  If it does then the restaurant can display everything that is included in the Basic, Plus and Standard  Subscriptions for $399.00 Canada-wide. Provinces with less than 1.5 million people receive a $50.00 discount.  Please note that GST is added to all prices.   The restaurant now is able to add 5 PDf documents as well as 5 YouTube videos and 10 images provided they are optimized for internet display.  This will move the restaurant ahead of all other Information Only profiles and Basic and Plus Subscriptions and Standard Subscriptions.  As there are now more categories available the accommodation may also access the Jobs and Promotions categories.    The restaurant is displayed according to its credibility score. 
See the Advanced Subscription

The restaurant may apply for the Professional  Subscription.  If it does then the accommodation can display everything that is included in the Basic, Plus and Standard and Advanced Subscriptions for $599.00 Canada-wide. Provinces with less than 1.5 million people receive a $100.000 discount.  Please note that GST is added to all prices.   The restaurant now is able to add 10 PDf documents as well as 10 YouTube videos and 20 images provided they are optimized for internet display.   The Professional Subscription has the ability to automatically shorten links within the profile for a more effective presentation.  This gives the restaurant the ability to direct the consumer to key parts of their website. This will move the restaurant ahead of all other Information Only profiles and subscription types.  As there are now more categories available the restaurant may also access the Jobs and Promotions categories.    The restaurant is displayed according to its credibility score.  See the Professional Subscription. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

Grow Your Business Faster for Your Accommodation

Safe and Trusted Canada developed a system for displaying accommodations and hotels.   As the Site intends to present truthful and transparent information to consumers here is how it works. 

The Site can list any accommodation as an Information Only profile. The Information Only profile may be removed or modified at any time if the business is no longer in operation.   See our application.  Grow your Business Faster

The Site develops the profile with information already present on the internet.  This includes links to the accommodation including review links and social media links. Safe and Trusted Canada places more categories into the profile as well as trade areas.  Some hotels may be in up to 50 trade areas so that the consumer can choose an area rather than a specific location.   This also gives smaller trade areas equal opportunity to attract guests from major population areas.  See example

 

Safe and Trusted Canada may complete a composite review about the accommodation based on all the review sites.  Our composite reviews generally show that most review sites are generally close to each other in terms of the overall rating of the accommodation.  The composite review is instrumental in the positioning of the accommodation as it becomes the credibility score of the accommodation. 

Your hotel may not have a credibility score in place as there is insufficient information or our staff have missed this for your business.   Please send us an email so that we can handle this promptly for your business.  Credibility scores determine placement in the Safe and Trusted database and those without a score are seen last in our database.  The consumer will still be able to see links to multiple review sites for the property. 

Our content management system allows the business owner to change the content at any time through their account.  If we receive approval from the business owner, then we transfer appropriate data from your website into our system.  This saves the business owner time, money and most of all gives it an instant presentation.  All that is needed is an email from the actual business owner or the assigned marketing representative by the owner. 

 

The accommodation may apply for a Basic Subscription.  If it does then the accommodation can display key elements about their business including their logo, what makes them different, who their ideal client is and much more.   The Basic Subscription is at no cost.  This will move the accommodation ahead of all other Information Only profiles.  The accommodation is displayed according to their credibility score.  See the Basic Subscription

The accommodation may apply for the Plus Subscription.  If it does then the accommodation can display everything that is included in the Basic Subscription. The Plus Subscription is at $99.00 Canada-wide.  The accommodation has the ability to remove any review sites in their profile with the exception of Google and Better Business Bureau.   This will move the accommodation ahead of all other Information Only profiles and Basic Subscriptions.  The accommodation is displayed according to their credibility score.  See the Plus Subscription.  

The accommodation may apply for the Standard Subscription.  If it does then the accommodation can display everything that is included in the Basic Subscription and Plus Subscription for $199.00 Canada-wide. Provinces with less than 1.5 million people receive a $25.00 discount.  Please note that GST is added to all prices.   The accommodation now is able to add a PDF to their profile as well as a YouTube video. and 5 images provided they are optimized for internet display.  for   This will move the accommodation ahead of all other Information Only profiles and Basic and Plus Subscriptions.  The accommodation is displayed according to their credibility score.  See the Standard Subscription

The accommodation may apply for the Advanced  Subscription.  If it does then the accommodation can display everything that is included in the Basic, Plus and Standard  Subscriptions for $399.00 Canada-wide. Provinces with less than 1.5 million people receive a $50.00 discount.  Please note that GST is added to all prices.   The accommodation now is able to add 5 PDf documents as well as 5 YouTube videos and 10 images.   This will move the accommodation ahead of all other Information Only profiles and Basic and Plus Subscriptions and Standard Subscriptions.  As there are now more categories available the accommodation may also access the Jobs and Promotions categories.    The accommodation is displayed according to their credibility score.  See the Advanced Subscription

The accommodation may apply for the Professional  Subscription.  If it does then the accommodation can display everything that is included in the Basic, Plus and Standard and Advanced Subscriptions for $599.00 Canada-wide. Provinces with less than 1.5 million people receive a $100.000 discount.  Please note that GST is added to all prices.   The accommodation now is able to add 10 PDf documents as well as 10 YouTube videos and 20 images.   The Professional Subscription has the ability to automatically shorten links within the profile for a more effective presentation.  This gives the accommodation the ability to direct the consumer to key parts of their website. This will move the accommodation ahead of all other Information Only profiles and subscription types.  As there are now more categories available the accommodation may also access the Jobs and Promotions categories.    The accommodation is displayed according to the credibility score.  See the Professional Subscription. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.