What is Your Credentials Score?

The implementation of the Credentials Score is now in place for all businesses. 

See the application. Credibility Starts Here

Whenever we deal with a business in the future through account access, credentials will be part of the overall presentation of the business and will be one more part of giving consumers accurate information. 

The credentials score is the number generated to separate one business versus another.  Hotels and Restaurants will have a credentials score based on a composite review of review sites. 

The credentials score for all other businesses will be a point system based on what the business indicates in their Standard Credentials.  The Standard Credentials ask the business owner to establish their current credentials including licensing, legal requirements, advertised name registration, guarantee that credentials are accurate and that the business has a complaint system directly to the business owner.  The business receives 1 point for every applicable item. 

Years in business matter.  There are three options.  10 or more, 5 or more and 3 or more.  Select only one of the three options.   If you have under 3 years in business your allocation is zero points.  If you have 3 years in business your allocation is 1 point,  5 years in business allocate 2 points and 10 or more allocate 3 points. 

If the business is a contractor then the business owner checks off all the Contractor Credentials applicable to their business.  There are 14 possible areas that separate one contractor versus another.  1 point is awarded for everything checked off.  

There is a form included in the application where the owner can simply check off what applies to their business, or it can be completed with a phone call with the owner of the business. 

Remember the business needs to ensure whatever credentials they check off are accurate.  Alerts generation occurs for false credentials with archival happening one year afterward. 

The credentials score will now affect the business order of display in addition to the subscription type and date added to our database.  This will give great businesses, even more, an opportunity to shine on our database. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

Easily List Your Restaurant Today

As a business owner, you can list your restaurant at no charge with a free basic subscription.  You can also apply for other subscription types to augment your business display on Safe and Trusted Canada. 

See the application.  Credibility Starts Here

Safe and Trusted Canada lists food and restaurants differently than anyone else.   We want the consumer to be able to choose a restaurant from an area rather than just a specific city or town.  In this way, travellers have more options to choose from and get their best deal. 

 They also have the option to see what is available in a section of a province all in one click so that they can see the highest-rated restaurant dependent on the subscription type of the business.

 

 

Consumers search for restaurants just like any other business type.  They search for a business name, city, province or phone number. Our system allows the consumer to search only with the last four digits of a phone number.    

See all the subscription types available for your business. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

Easily List Your Hotel or Accommodation

As a business owner, you can list your hotel at no charge with a free basic subscription.  You can also apply for other subscription types to augment your business display on Safe and Trusted Canada. 

See the application.  Credibility Starts Here

Safe and Trusted Canada lists hotels and accommodations differently than anyone else.   We want the consumer to be able to choose a hotel from an area rather than just a specific city or town.  In this way, travellers have more options to choose from and get their best deal.  They also have the option to see what is available in a section of a province all in one click so that they can see the highest-rated hotel dependent on the subscription type of the business. 

 

Consumers search for hotels just like any other business type.  They search for a business name, city, province or phone number. Our system allows the consumer to search only with the last four digits of a phone number. 

As a hotel owner, you can expand your basic profile and add extra PDFs, YouTube videos, and pictures of your accommodation.  You can also add your discounts, promotions and that you are hiring staff.  As we automatically link to numerous review sites, your history with consumers is already known. 

As a result, we look at your business like an accredited business.  Make your decision before your competition chooses before you. 

See all the subscription types available for your business. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

How to Increase Views for Subscriptions

Our system offers increased traffic to your profile regardless of subscription type.

The number of views for your business profile is always private to the business account holder only.   The overall record of views is available through the content management system. 

Traffic to your profile increases if you have the following 

  • Professional presentation of your business.
  • List your business credentials and contractor credentials. 
  • Link your website your profile on Safe and Trusted Canada.
  • Ask customers to review your business.  
  • List all your affiliations. 

See the video tutorial for more information. 

You will be able to find the embedded code in your content management area.  You have the link in your live business profile that you can send to all your customers to gather more reviews,  You have the ability to maximize your business profile and ensure that all your business credentials are known. If you are a contractor this is essential.  Place links to all your affiliations. 

Although we know that paid account subscriptions bring more traffic to your business, the Site does not market itself based on guaranteed views. 

Should you be concerned about the value we suggest that you start out with a free Basic Subscription.  If you are concerned with the value of a paid subscription we suggest you purchase a monthly subscription that can be cancelled with 60 days’ notice.   The Site never wants to be in a position where you are paying for any services where you as a business owner do not see the value. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

What Causes an Alert About A Business?

Alerts apply to any business. Alerts for Information Only Profiles apply as follows.  

An Information Only profile will have a temporary alert placed on the business if the business asks for removal or has gone out of business.   

For Information Only profiles, the alert is placed on the business, and the business will be archived at the same time that we place the alert. 

We will keep the business in our database as archived and not visible.  This may still show up on Google pending their update of our Site.   

This ensures that our Site is up to date and that we are not adding businesses that have indicated they no longer want to be part of our Site. 

 

Alerts for Account Holders occur when a company has committed a major violation of the Site.   

 If they have never had an account, they can never have an alert.   There are three reasons for an alert.  

a)  The Account Holder has placed credentials into their profile that they do not have.  The company has committed a major violation of our Site policies and affected the Site’s credibility and all businesses on the Site.  If they do, the company has committed a major violation of our Site policies. It results in retention on the Site with an Alert Status as an Information Only Profile for a period of one year before archival from the Site. 

b)  Account holders can approve business reviews for their business.  The business is cautioned not to approve reviews directly or indirectly from staff, employees or those connected with the company.   If they do, the company has committed a major violation of our Site policies. It results in retention on the Site with an Alert Status as an Information Only profile for a period of one year before archival from the Site.  

c) The account holder has gone out of business. 

d) The Alert is placed on the business for a period of one year.  After one year, the business is archived and no longer visible. 

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
See When We Archive a Business.

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 
    • See all subscription types for businesses
    • See our YouTube Channel playlists.  

     

     

     

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet. 
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
      • It is the responsibility of the user to check the credentials advertised by the business.  
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other. 
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time. 
      • See all subscription types for businesses
      • See our YouTube Channel playlists.  The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business. PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE
        • Information Only Profiles are as advertised to the public on the internet.
        • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • The Site provides public links to review sites that permit us to publish those links.
        • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.
        • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests as removal of the business may occur at any time.