What makes Safe and Trusted Canada Different?
With a track record dating back to 2005, Safe and Trusted Canada’s management has closely collaborated with business owners. We’ve taken their feedback and insights to heart, resulting in a database and platform that truly caters to their needs.
Safe and Trusted Canada is currently accredited. See the link to the Better Business Bureau. See our report.
Businesses may apply for account status. See all Subscription Types
We look for companies with credentials. Trusted Factors
What are the signs of a Credible Business? See More
1. Safe and Trusted Canada gives consumers the tools and transparency they need to make informed decisions when selecting businesses. This Site provides a platform where business owners can share their business and/or contractor credentials with consumers through account access. Consumers can review credentials, review sites, social media and affiliations freely. The Site starts with an Information-Only profile that contains information readily available about the business on the internet. The business owner can place all their credentials and explain why consumers should pick them with a free Basic Subscription.
2. Businesses can apply for other subscription options. Each subscription level gives the business owner greater exposure and control over their information. See all subscription types. The business can fill out the attached application for each subscription type. The business owner can also contact our admin through the Chat Widget. Each business can ultimately have its own account to provide and manage its own information and credentials. The business owner creates an account, or Safe and Trusted Canada creates an account on behalf of the business and provides the owner with a username and password to access their profile. The business owner can change their password at any time for privacy and security. Once logged in, the owner can update business details, upload documents and maintain the accuracy of their information. Our goal is to have the business in charge of its own information at all times.
3. A listing may be archived if the business fails to update or manage its information, ceases operation or requests removal. Information-only profiles may be removed at any time without contacting the company if it is inactive or unverified. If a business requests removal, Safe and Trusted Canada will archive the listing. Archiving removes the business from public view but prevents accidental re-listings in future updates. Archived records are retained internally for administrative purposes only. Businesses that maintain an active account and accurate information remain listed according to their current subscription level. Safe and Trusted Canada recognizes that Restaurants. Hotels and other hospitality businesses differ from credential-based service providers. These listings are retained to preserve consumer choice, particularly in small communities, and rely primarily on ratings and public reviews from multiple platforms.
4. At Safe and Trusted Canada, we believe consumers deserve choice – not artificial limits. That is why Safe and Trusted Canada allows unlimited listings across all business categories and trade areas. Safe and Trusted Canada does not believe in restricting options to create artificial scarcity or pressure participation. Every credible business can appear on our platform, ensuring consumers have access to as many options as possible. While listings are unlimited, businesses that verify credentials and maintain active subscriptions receive enhanced placement, more detailed profiles, and greater exposure to consumers who are ready to buy, not just price shop. Our approach combines open access with trust-based credibility, ensuring fairness for businesses and confidence for consumers. Subscriptions are on a first-come, first-served basis, with the Professional Subscription being viewed first. For example, a roofer who applies for a professional subscription will be seen after all other roofer applicants in that trade area. They will retain that advantage for as long as they renew their subscription. Consumers can still look at credentials to change their view, so as an example, a roofer with 10 years in business as a credential will be seen before a roofer with 5 years in business if the consumer sorts by credentials.
5. Safe and Trusted Canada provides Information Only profiles at no cost and is limited in content. These profiles are intended for basic consumer reference only and may be removed at any time. A business with an Information Only profile that is no longer in business can request removal at any time. A company with an Information Only profile can manage their complete profile at no cost with a free Basic Subscription. If the company does not have a subscription, it can use the Chat Widget, as this is the quickest way to communicate with our admin staff. No Risk to the Business Owner.
6. Safe and Trusted Canada has a detailed search engine that is different from other systems. For example, Google uses an algorithm to show businesses closest to the user’s location. Our system enables businesses to list their credentials through account status. Users of Safe and Trusted Canada can look up businesses with verified credentials entered into the business profile by the business owner. Business Credentials
7. Our new search options are now easier to use for the consumer. A consumer can look for a business by business name, business category, business credentials, city, town, province and even by the last 4 digits of the business phone number. See how our new search options work. Our system enables businesses to list their credentials through account status. Consumers can use our Credentials list to check contractors that are not on our system. This will provide them with additional information for their use. The site’s home page indicates that consumers can search for an entire city at a glance, with all categories and subcategories. Search for City Trade Areas.
8. The home page of the site indicates that the consumer can use our new search options. New Search Options.
9. There is one application form for all businesses in Canada. Credibility Matters To further engage with the platform, a business can apply for an account to post and manage its reviews, providing detailed feedback rather than just the aggregate score. This system enables companies to actively manage their profiles while maintaining a streamlined and easily accessible information hub for consumers. Safe and Trusted Canada allows businesses with an Information profile to update their details through account access, ensuring accuracy and relevance. Key features of this account access include free access for companies with a favourable profile without expecting a paid subscription later. Companies can update information as required, keeping their profile current. Businesses can request an account, provided they do not have an F rating with the Better Business Bureau and have not shown suspicious review data on Google. The Site is not obligated to provide account status to any business owner. We do not deal with individuals claiming to represent the business as marketing staff. Please note that an account holder can manage multiple companies simultaneously. How to Manage Several Businesses with One Account
10. The Site is a consumer-facing platform that displays businesses based on what consumers would readily find on the internet. Some internet information may not be accurate. The Site features a chat widget, allowing a business owner to assist us in supplying up-to-date information at any time. You will find the blue chat widget in the bottom right corner of every page.
11. Safe and Trusted Canada begins with an ‘Information Only’ profile for a business, detailing links to review sites, social media, and other readily available internet resources. Review sites and links may contain both positive and negative reviews without sentiment-based filtering. This transparency allows consumers to make more informed decisions by seeing a comprehensive overview of a business’s online presence in one place. See more about the Information Only profile.
12. A business with an Information profile can receive consumer reviews. However, the platform only displays the number of reviews and the total aggregate score to the consumer, not the individual review content. The consumer must be an actual client of that business. If the consumer is not an actual client, the review can be deleted at any time. Businesses with accounts can view the content and respond to the review or request the deletion of the review—no more fake reviews.
13. Safe and Trusted Canada includes links to various review sites, offering consumers access to external reviews, whether positive or negative. However, the platform does not interpret or filter any information from these review sites. The platform does not take ownership of the reviews; each linked review site retains control over its content and the review processing of its site. The Site provides access to 48 review sites that may impact the business. Please note that many review sites are organized by category. Hotels and Restaurants have numerous review sites linking to their business. Auto Dealerships have their review sites, and so do Contractors. Links to Review Sites
14. Businesses with an account status on Safe and Trusted Canada are provided access to their content management system, which contains 13 different areas to manage and update their profiles. All businesses are eligible for a Basic Subscription at no charge, enabling them to manage their listing and update their business profile. However, companies must meet specific criteria to maintain the platform’s integrity. The business needs to list its business credentials and demonstrate a history of properly addressing complaints. If a business fails to meet these standards, its account may be denied; however, an information-only profile will remain. This system ensures that only qualified, responsible businesses can maintain accounts on the platform, thereby enhancing consumer trust.
How To Place Business Credentials in Your Listing
15. Safe and Trusted Canada maintains impartiality by providing public links to well-known review sites, such as Google Reviews and the Better Business Bureau (BBB), as well as its platform. In addition, businesses and consumers can access links to up to 48 other trademarked review sites. However, when businesses apply for account status, they can unlink from review sites other than Google Reviews and Safe and Trusted Canada. The business owner with an account determines how they interact with consumers. Links to Review Sites
16. Safe and Trusted Canada’s platform offers businesses with an account status the ability to highlight what differentiates them from their competitors, a crucial feature that many businesses overlook on their websites. This feature enables companies to better understand the platform’s value, thereby maximizing their visibility and differentiating themselves from competitors. See the Basic Account.
17. Safe and Trusted Canada’s platform provides business owners with account access to several options to enhance their profiles by listing important information. This includes links to their affiliations, such as professional associations or certifications. This includes their business website and other relevant customer contact information. The ability to use the Safe and Trusted Logo as a link from their website, directing visitors to their profile on Safe and Trusted Canada while enhancing credibility and visibility for all business subscription levels. This setup improves the business’s online presence and fosters consumer trust by showcasing affiliations and linking to a reputable, impartial platform.
18. Safe and Trusted Canada provides premium subscription holders with expanded presentation options to showcase their business more effectively. The ability to upload up to 10 PDFs, such as brochures, certifications, or detailed product/service information. The ability to upload 20 images to visually represent the business and its offerings. The ability to upload up to 10 YouTube links enables companies to share a variety of video content, including advertisements, tutorials, and customer testimonials. The ability to place in up to 20 trade areas enhances visibility across multiple categories and locations. These expanded options give businesses a distinct advantage by making more information readily available to consumers, helping them make informed decisions more quickly.
19. Safe and Trusted Canada differentiates itself by organizing business listings based on subscription type and date rather than the distance from the consumer to the business. This approach ensures that businesses are consistently listed to reflect their subscription level and the listing date, providing a clear and fair hierarchy. When consumers search for credentials, the results automatically display businesses based on their subscription type and listing date. This method allows consumers to find exactly what they’re looking for without the added complexity of distance-based listings. Unlike many other providers, Safe and Trusted Canada offers a higher level of searchability, enhancing consumers’ overall user experience.
20. Safe and Trusted Canada’s Professional Subscription enables businesses to establish direct links to their website and specific site sections. This feature allows consumers to easily access relevant information directly from the business profile. For other subscription levels, businesses can still link directly to their website. Still, consumers must copy and paste a link into their browser to view content for specific sections of the website. This distinction in linking capabilities enhances the accessibility of information for consumers with a Professional Subscription, streamlining their experience and encouraging engagement with the business’s offerings.
21. Safe and Trusted Canada is committed to transparency by stating that it does not validate, recommend, or accredit any business. This reminder appears on every business profile to ensure consumers and businesses understand the platform’s role. The primary purpose of Safe and Trusted Canada is to provide accurate information from a variety of sources rather than relying on a single source. This approach empowers consumers to make informed decisions based on a comprehensive view of available data. In contrast, many other providers may imply that their platform is the sole source of information, potentially limiting consumer exploration and understanding. By fostering a multi-source information environment, Safe and Trusted Canada aims to enhance consumer trust and encourage thorough research before making decisions.
22. Safe and Trusted Canada communicates that all transactions and interactions between consumers and businesses are strictly the responsibility of those entities. The platform does not engage in mediation or arbitration services. This information is prominently displayed on every business profile, ensuring that both consumers and businesses are aware of the limitations of Safe and Trusted Canada’s role. By establishing this clear boundary, the platform reinforces that it acts solely as an information hub, leaving the management of business-consumer relationships to the parties involved. This approach promotes transparency and accountability, enabling consumers and businesses to engage directly without relying on the platform for intervention.
23. Safe and Trusted Canada enhances the consumer experience with its automatic search functions, which filter results based on user-defined criteria for credentials. This functionality allows consumers to narrow down their searches effectively. Consumers can use the identified credentials to request Quotes from businesses, enabling direct inquiries about services or products. The Equote system is exclusively available to premium subscription holders, providing valuable leads at no additional cost to the business owner. Business owners have full control over their participation in the Equote system, deciding whether they wish to receive leads based on their preferences. In contrast, many other providers often charge substantial fees for leads and typically lack the sophisticated search functions that enable consumers to focus on the specific credentials they find most appealing. This makes Safe and Trusted Canada a more consumer-friendly and cost-effective option for businesses and consumers.
24. Safe and Trusted Canada does not assign automatic grades or star ratings to businesses, distinguishing itself from many other platforms that use simplistic or weak criteria for evaluation. Credibility is assessed based on various robust factors rather than a single rating system. By refraining from assigning grades, Safe and Trusted Canada promotes a more nuanced understanding of each business, encouraging consumers to consider multiple aspects of credibility and reliability. This approach ensures that consumers receive a comprehensive view of a business’s standing rather than relying on a potentially misleading or oversimplified rating.
25. Safe and Trusted Canada distinguishes itself by not using algorithms to determine business visibility or ranking. In contrast, some providers frequently modify their algorithms to promote ads, leading to inconsistencies in how businesses are presented. One key feature of Safe and Trusted Canada is that it relies solely on human review, ensuring that business listings are based solely on subscription types and listing dates. The platform operates without advertisements, offering a clean and straightforward user experience that prioritizes the quality of information over promotional content. This model fosters transparency and trust, allowing consumers to access reliable information without the influence of shifting algorithms or paid placements.
26. On Safe and Trusted Canada, the distinctions between subscription types are primarily based on the number of subcategories a business can be listed under, allowing for broader visibility in relevant fields. The number of trade areas where a business can appear enhances its reach to potential consumers in various locations. The position in the database impacts how prominently a business appears in consumer searches. Notably, the subscription type does not indicate the credibility of a business. This separation ensures that consumers can evaluate businesses based on their merits and relevant information rather than their chosen subscription level. This approach promotes a fair and transparent environment for both businesses and consumers.
27. On Safe and Trusted Canada, all Information-Only profiles are organized alphabetically within their respective trade areas. This ensures that consumers can easily find businesses based on name recognition. Account holders have an excellent platform for advertising and managing their businesses. Account holders can provide consumers with comprehensive information about the business, all in one place, enhancing the user experience. Account holders can share their business profile with potential customers using a single link, streamlining communication and outreach. The business owner can send the profile to the consumer via a single link. Additionally, each listing includes its actual traffic record, allowing business owners to track how many consumers view their profile. This data can help businesses assess their online presence and make informed decisions about their marketing strategies.
28. Safe and Trusted Canada maintains that it does not harm any business’s credibility. A business’s credibility can be compromised only if it submits untrue content in its profile or lists business credentials it does not possess through its account. In such cases, the platform implements the following action: an Alert is placed on the business profile for 1 year, notifying consumers of the issue. The business is demoted to an Information-Only profile, limiting its visibility and features. After one year, the business may be archived, but the alert remains visible to consumers during that time. It’s important to note that any credibility issues arise from actions taken by the business owner, not from Safe and Trusted Canada. Consumers are encouraged to notify Site Admin immediately if they notice a business advertising credentials it does not possess, to ensure the platform’s integrity. This process promotes accountability and transparency for all listed companies on the site
29. Safe and Trusted Canada now offers software options for reputation management and social media marketing. These tools are competitively priced in Canadian dollars and designed to help businesses enhance their online presence and effectiveness. Business owners can access detailed reports that analyze their marketing performance, highlighting areas of success and identifying potential areas for improvement. The reports offer insights into where the business excels online and where improvements are needed, helping to understand why consumers might choose competitors. By utilizing these software options, businesses can develop targeted strategies to strengthen their marketing efforts and better engage with their local audience, ultimately leading to greater success in a competitive marketplace.
30. Are you a business owner without a website? Safe and Trusted Canada offers a convenient solution for businesses in this situation. We can help you explore your options and identify key considerations for your online presentation during an online meeting, at no charge. Many first-time business owners may not fully understand the possibilities and limitations of having a website. That’s why we offer a free consultation, providing valuable insights without obligation. At the end of the meeting, you’ll be equipped with the knowledge to choose a local web designer that fits your needs
31. Safe and Trusted Canada offers a superior platform for consumers to select contractors, while also enabling competent contractors to effectively showcase their businesses. Key features include an advanced credentials search designed for contractors, allowing consumers to find qualified professionals based on specific criteria. The platform separates contractors from one another, making it easier for consumers to differentiate between options and make informed choices. In contrast, many other providers fail to offer the same clarity and specificity, leading to confusion for consumers. Safe and Trusted Canada’s focus on detailed contractor credentials helps ensure that consumers can confidently select the right contractor for their needs.
32. A consumer can search for a business by province, city, business category, business credentials, contractor credentials, business name, business owner, and even the last four digits of a business phone number anywhere in Canada. The comprehensive search capability is automatically available to all subscription types, ensuring that every business listed can be found using specific and relevant filters. For businesses with a Professional Subscription, the advantages extend beyond just top listings in their city; they may also enjoy top listing advantages at the provincial level. This increased visibility helps attract more potential customers, enhancing their overall reach and presence in the market
33. Safe and Trusted Canada now features a Discount and Promotions area and job posting capabilities in every business subscription. Businesses with a Professional Subscription can create and manage promotions directly on the platform, making it easy to attract new customers and boost sales. By offering exclusive deals and promotions, businesses can entice new customers to try their products or services while rewarding loyal customers for their ongoing support. Business owners can provide direct links to their websites that advertise job vacancies, facilitating recruitment. Owners can upload a PDF outlining their expectations for suitable candidates, improving the clarity of their job postings. Importantly, all communication between potential staff and business owners remains solely with those entities, ensuring privacy and direct interaction. This comprehensive set of features helps businesses effectively market their services and manage their hiring needs.
34. Safe and Trusted Canada facilitates reviews for all listings on its platform, ensuring that feedback comes from actual customers. Only individuals who have transacted with the business can leave a review, guaranteeing that feedback is based on genuine experiences. Business account holders have several options regarding reviews: they can post a review, respond to reviews, or request the deletion of a review if it contains abusive content or the reviewer is not a verified customer. Please note that the details of a review are not posted without the account holder’s explicit permission. Each account holder receives a QR code they can use to generate additional customer reviews, making it easier for clients to provide feedback. Reviewers can submit only one review per business on the site and must have had direct interaction with the company. For Information-Only profiles, while reviews are present, only the number of reviews and the aggregate score are visible to consumers, ensuring transparency without revealing individual review content. This structured review approach helps maintain the platform’s integrity and trustworthiness.
35. The Safe and Trusted platform offers multiple options that businesses can utilize without incurring high costs. Our top account, which offers unlimited content and placement in 20 trade areas with discounts, may cost just $43.28 per month. GST is, of course, added, and your investment is a legitimate business expense.
36. Safe and Trusted Canada provides a superior system for consumers seeking reputable businesses. It offers multiple options and clear reasons why one business may stand out from the others. The platform empowers consumers to make informed choices through unique features highlighting a business’s credentials and strengths. Safe and Trusted Canada provides unique features for business owners that help them stand out and attract customers. It also offers opportunities to showcase their business through affordable subscription options that don’t strain their budget. Furthermore, it provides various tools to enhance success, many of which are available at no cost or with a minimal investment. Safe and Trusted Canada enhances the local business ecosystem by offering valuable options and support to consumers and business owners. It makes it easier for consumers to find trustworthy services while helping businesses grow more easily and substantially.
38. Safe and Trusted Canada offers Reputation Management Software that provides several advantages for business owners. The software enables you to proactively manage reviews, ratings, and feedback from multiple sources, thereby enhancing your online presence. You can also respond quickly to negative feedback to mitigate potential damage to your brand, thereby increasing customer trust. Your business has several options, starting at $49.00 per month, paid yearly.
39. Safe and Trusted Canada’s social media marketing options provide flexibility and convenience for business owners who lack the time to manage this vital aspect of their business. Utilize AI-powered tools to effortlessly schedule posts, engage with followers, and monitor social media performance. Our easy-to-use software is designed for business owners who prefer to maintain some level of control. Our software provides the business owner with this ability, starting at $29.00 per month, paid annually. Safe and Trusted Canada’s social media marketing options are designed to simplify building and maintaining a strong online presence. Whether you prefer automation or professional support, these solutions help enhance your brand visibility, save time, and foster effective customer engagement.
40. Safe and Trusted Canada WordPress website services provide a comprehensive solution for business owners seeking a secure, professional, and customized online presence. Websites are tailored to your specific needs, preferences, and feedback. Incorporates your brand identity to ensure a unique and professional look. You own your domain, giving you complete control over your online identity. Safe and Trusted Canada hosts your website on reliable servers, ensuring optimal performance and uptime. Includes SSL certificates to encrypt data and protect user information, building trust with visitors. Additional monitoring is done through Sucuri, a leading website security platform that protects against hacking, malware, and other cyber threats. Regular scans and alerts ensure vulnerabilities are addressed promptly. WordPress websites are built with search engine optimization (SEO) best practices in mind. This helps improve your website’s visibility and search engine ranking. WordPress websites can grow with your business, allowing you to add new features and pages easily as needed. Safe and Trusted Canada’s WordPress website services provide business owners with a robust foundation for their online marketing efforts. By delivering customized, secure, and scalable websites, they help businesses establish a strong online presence while ensuring peace of mind through reliable hosting and advanced security measures. We also offer website maintenance for those businesses using our system. We build custom sites with premium plugins.
The Site automatically downgrades the subscription to an Information Only profile if the subscription is cancelled. The company may also be archived.
We advise consumers to protect their interests at all times. See the videos and content. When Do We Archive a Business?