Author: rjacobs

  • Content Management- Adding Images

    Each business with an account has access to the content management system.  There are five subscription options for the business account holder.  

    They are the Basic, Plus, Standard, Advanced and Professional options.  Each option gives the account more possibilities and marketing options. 

    Each account holder can manage several businesses through one account. 

    Safe and Trusted Canada uses a content management system for business account holders.  There are 13 different tabs available to the business account holder, and depending on the subscription level of the business, determine what tabs are available to the business. 

    The seventh tab, Images, is available only to premium subscriptions.   This video explains how a business owner can add content to this tab.   See the video.

    The premium subscriptions are the Standard, Advanced, and Professional Subscriptions.   The Standard subscription allows up to 5 images, the Advanced subscription allows up to 10 images, and the Professional Subscription allows up to 20 images. 

    The Professional subscription allows direct linking, so if you already have the images on your website, simply link to your gallery page. 

    If you are adding images, they must be suitable and only images the account holder can display.  No stock images are allowed.  The images need to be compressed as well,   The sizes need to be compressed as well. 

  • Content Management – Adding Social Media

    Each business with an account has access to the content management system.  There are five subscription options for the business account holder.  

    They are the Basic, Plus, Standard, Advanced and Professional options.  Each option gives the account more possibilities and marketing options. 

    Each account holder can manage several businesses through one account. 

    Safe and Trusted Canada uses a content management system for business account holders.  There are 13 different tabs available to the business account holder, and depending on the subscription level of the business, determine what tabs are available to the business. 

    The sixth tab Social Media, is available to all subscription types.  This video explains how a business owner can add content to this tab.   See the video.

    The account holder provides a link to their Social Media Profiles if they have them in place.  Our Social Media links are limited to Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Tumbir and your Blog. 

  • Content Management – Add Review Sites

    Each business with an account has access to the content management system.  There are five subscription options for the business account holder.  

    They are the Basic, Plus, Standard, Advanced and Professional options.  Each option gives the account more possibilities and marketing options. 

    Each account holder can manage several businesses through one account. 

    Safe and Trusted Canada uses a content management system for business account holders.  There are 13 different tabs available to the business account holder, and depending on the subscription level of the business, determine what tabs are available to the business. 

    The fifth tab, Review Tabs is available to all tabs except the Basic Subscription. .  This video explains how a business owner can add content to this tab.   See the video.

    Safe and Trusted Canada has a list of over 50 review sites.  These review sites have information about the business even if the business has chosen not to be part of the site. 

    Information Only profiles will have all review sites displayed for consumers.  The Basic Subscription continues to allow this to occur.  All other paid subscriptions allow the account holder to choose what is available to the consumer.  The exception is Google and Better Business Bureau.  Those review sites will always show on the profile as they are prominent information to the consumer. 

    Please note that if Google shows that the business is manipulating reviews by hiring or paying people to give positive reviews or if reviews are done by people connected with the business, account access is denied. 

    Further, if the business has an F-rating with Better Business Bureau, account access is denied.  

    If a business already has account status and develops concerns with Google or Better Business Bureau, then the account manager will need to correct the problem or lose account status.

  • Content Management – Adding Regions

    Each business with an account has access to the content management system. There are five subscription options for the business account holder.

    They are the Basic, Plus, Standard, Advanced and Professional options. Each option gives the account more possibilities and marketing options.

    Each account holder can manage several businesses through one account.

    Safe and Trusted Canada uses a content management system for business account holders. There are 13 different tabs available to the business account holder, and depending on the subscription level of the business, determine what tabs are available to the business.

    The third tab, Regions, is available to all subscription types. This video explains how a business owner can add content to this tab.   See the video.

    Each province or territory has a list of locations.  Each province starts with the largest city listed first, with the capital city listed second.  The exception to this rule is Ontario, where Toronto is the capital and the largest city.  All other locations are in alphabetical order.

    Some locations may seem less significant because they are small in size, but surrounding the location may be a significant farming population where the citizens need contractor services.  Contractors can then indicate that they provide their services to those areas.  An example of this is Saskatchewan.

    Each business will be assigned a location based on the physical location of the business.  The business will be assigned to the closest trade area available if no current location is assigned.

    The Basic and Plus subscription allows only one trade area.  Premium subscriptions allow five for the Standard, ten for the Advanced, and twenty for the Professional subscription.  There are options to purchase more locations for the premium subscriptions.

    A business such as a contractor must ensure they meet or will meet licensing requirements for any location they assign to their profile.

    The business that wishes to draw customers to its location can do so without a problem if they keep its locations within a one-hour drive from its physical location.  The location should be in the same province.  Exceptions to this rule are locations that border two provinces and the Atlantic provinces.

    The extra locations can be a great asset in heavily populated areas of Canada or in less populated areas if the business is a contractor.

  • Content Management of Your Profile

    Manage all of your content for Safe and Trusted Canada with these links. 

     

  • Add Promotions to Your Business Profile.

    Premium subscriptions can place discount options and promotions into their profile.   

    They can add this feature through their content management area. 

    See our application.  Credibility Starts Here

    Got Questions?  Credibility Questions and Links

    Sign up today. 

    The first step is to add text to your business profile under discounts and promotions.  The second step is to pick the Promotions under categories and add the subcategory for the type of promotion.

    This gives the owner more opportunities to generate traffic for their business.

    Your promotion is seen in every Trade Area that the business owner assigns to their profile.   Promotions are at the top of every Trade area if the consumer searches by trade area.   Promotions are also seen if the person picks a particular trade area and searches for Promotions. 

     

    Be sure to cancel the promotion if it is no longer applicable.  

    The first step is to delete text to your business profile under discounts and promotions.  The second step is to delete the subcategory under Promotions. 

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled. The company may also be archived.
    See When We Archive a Business

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet. 
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
      • It is the responsibility of the user to check the credentials advertised by the business.  
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other. 
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time. 
      • See all subscription types for businesses
      • See our YouTube Channel playlists. Credibility Starts Here
  • How to Manage Trade Areas

    The first thing to remind you is that your subscription type determines the number of business trade areas.  Our system allows the following. 

    Please note that Accommodations, Hotels, Food, and Restaurants automatically generate the maximum number of trade areas at every subscription level. 

    See our application. Credibility Starts Here

    Make a difference for your business.  Credibility Questions and Links

    Basic Subscription  – 1 Trade Area 
    Plus Subscription – 1 Trade Area 
    Standard Subscription – 5 Trade Areas
    Advanced Subscription – 10 Trade Areas 
    Professional Subscription – 20 Trade Areas. 

    The Basic and Plus Subscription types allow one trade area.  So generally, this is the physical location of the business.  Adding Trade Areas is not an option for those subscription types. 

    See the different trade areas in Canada below. 

    British Columbia –  BC Areas
    AlbertaAB Areas
    SaskatchewanSK Areas
    Manitoba –MB Areas
    Ontario – ON Areas
    Quebec – QC Areas
    NewBrunswick –NB Areas
    Prince Edward Island – PE Areas
    Nova Scotia – NS Area
    Newfoundland and Labrador – NL Areas

    Some companies want to place their business presence in other trade areas within their province or even in other provinces. You can set your business in up to 20 trade areas, dependent on your subscription type. 

    This video is about managing your trade areas for your business profile.   

     

    All provinces and territories have their largest city listed first, followed by the province’s capital city.   Some provinces have only one city listed, and the largest city is also the capital.  All other regions are then listed in alphabetical order. 

    As a reminder, if you are a contractor, you must remember to be licensed in any trade area that you select or will do so if you retain work in that area. 

    If you ask a consumer through your trade area assignment to come to your storefront business, you only need to be licensed in your physical location. 

     

     

  • How to Use the Search Options as a Consumer

    As a consumer, you can search for a business name or search by city, province, and phone number on the home page as a consumer. You only need the last four digits of a phone number to find a business if it is on our system.

    The category search functions have automatic dropdowns that populate according to your search criteria.

    In the first search, we placed Saskatoon as the city and are looking for roofing contractors.   See the complete video below. 

    In the More Search Options, the consumer can narrow their search by picking the business’s credentials they want the company to have.   The owner of the business places their credentials in the standard credential area. If they are contractors, they also set their credentials as contractors. 

    It is important to note that any credential listed must be accurate. If the business places credentials in their profile that they do not have, that violates the Terms of Service for the Safe and Trusted Canada Site. The business will have an alert on its business profile for one year before archiving the company.   Please note that A F-rating with Better Business Bureau cannot apply for account status. 

    Businesses can be part of the Request equote program. They need to have a premium account.

    The consumer places their name, phone number and email address into the form. Give as much detail as possible so the business can call you back to set up an appointment. The consumer selects the company they want to receive a quote from, which is all there is to it.

    Safe and Trusted Canada vets the request to ensure the business receives requests from actual consumers before sending it out to the company.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled. The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are advertised to the public on the internet. 
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
      • It is the responsibility of the user to check the credentials advertised by the business.  
      • Notify Site Admin immediately where the business is advertising credentials they do not have or information is not current.
      • The company and the consumer entirely determine transactions with each other. 
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
      • Seek legal advice for complex transactions.
      • Protect your interests, as the removal of the business, may occur at any time. 
      • See all subscription types for businesses
      • See our YouTube Channel playlists.
  • What is Social Media Marketing ?

    A strong social media presence will help you gain exposure and increase your web traffic. With Social Marketing you will have all the tools you need to grow your social following and turn online leads into customers. 

    Your business will engage with followers.  View and Respond to comments and replies from all the business’s social pages. 

    Find new customers.  Monitor Twitter for consumers that are ready to buy. Discover relevant content to share.  Monitor dozens of sites for news articles, blog posts and more, and then share with a click of a button. 

    Post to Facebook, Twitter, Linkedin, Business Google Page and Instagram at one time.  

    Schedule posts for the future.  Build entire social media campaigns in advance and post at any time in the future. 

    Unlimited posts that you control as the business owner at only $29.00 plus applicable taxes. 

    Please note that there is no setup fee and no long-term commitment. Just give us  60 days’ notice of cancellation of accounts paid monthly.   

     

  • What is Reputation Management ?

    The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
     
    Improve visibility in local search.  Identify the business listings that are inaccurate or missing from essential directories like Google, Facebook and Bing. 
     
    Capture the voice of your customers.  Generate reviews on the sites that consumers rely on to make their buying decisions.  Showcase exceptional customer service.  Monitor customer reviews from dozens of major and vertical-specific review sites.  Stay on top of online word of mouth.  See when the business is mentioned in the news, blogs, Twitter, Instagram and more.  Always be on the ball.  Get automated alerts when new information is found, and receive weekly reports that highlight recent activity in every aspect of the business’s reputation. 
     
    Why is online review monitoring important?
    With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.
     
    Why is review generation important?
    Local search is driven by online reviews, and so is revenue. On average, customer ratings are proven to increase sales by 18%, and 90% of people claim positive reviews influence their purchasing decisions. Smart business owners are getting serious about soliciting feedback, but generating reviews is hard work. It’s a hassle reaching out to customers, not to mention directing them to review sites, tracking conversations and sharing recommendations on social media. Business owners need a solution that does the heavy lifting for them.
     
     
    https://www.youtube.com/watch?v=0eo1le0Ep-o 
     
    In addition to the Reputation Management function, we provide Review Generation Widget called Customer Voice.  See the Brochure. Customer Voice
     
    Manage your reviews on your own platform or use third-party platforms and follow the rules of those platforms.  
     

     
    Take control of your business today for only $49.00 per month plus applicable taxes.  Specialty widgets are $15.00 monthly.  
     
    Cancel this subscription at any time with 60 days’ notice.