Blog

A Professional Listing That Continues to Work For Your Business -Even If You Step Down

Build Your Listing Once. Keep its Value.

A Professional Subscription designed for businesses that want long-term presence, not short-term advertising. Most directories remove your business or strip your content when you stop paying. Safe and Trusted Canada takes a different approach. The Legacy Professional Program allows you to build a complete, high-quality listing and keep it.

What is the Legacy Professional Program?

The Legacy Professional Program is built on a 3-year Professional Subscription. It has flexible payment options. The subscription can be billed annually or paid monthly. The structure allows your business to commit to building a strong listing while managing payments in a way that works for you. During your 3-year term, Professional Term, you will build a Complete Business Profile. This process will include complete category and service coverage, videos, PDFs and images, credentials and professional affiliations, detailed business information and clear differentiation from competitors. This action creates a stronger and more informed consumer experience.

After the 3-Year Term, Your Listing Continues. If you choose not to continue at the Professional level, your listing does not disappear. It transitions to a Legacy Enhanced Basic Account.

What You Keep. Your business retains everything you have built: all categories and subcategories, all videos, all Pdf’s. all images, all credentials and affiliations, all written content, and full control of your listing. You do not start over.

You Remain Visible. Your business continues to appear in your primary trade area as a content-rich listing with a full presentation to consumers.

What Changes After the professional term, your listing is no longer shown in a Professional position. Visibility adjusts relative to higher subscription levels. Expanded trade area advantages will no longer apply. Priority exposure associated with Professional status ends. Priority exposure associated with Professional status ends.

Why This Approach is Different. Most platforms operate on a continuous payment model where visibility is removed when payments stop. The Legacy Professional Program is structured differently. You build your listing properly, you retain your content, your business remains visible, and only your position changes.

Program Conditions Maintained for Accuracy and Trust. To ensure consumers receive accurate and reliable information: Legacy status applies only to the original subscribing business. Listings must remain active and maintained. Business information must be kept reasonably current. Legacy status is not transferable to new ownership unless the new ownership is family. Safe and Trusted Canada may adjust or remove listings that are inactive, outdated, or no longer representative of the business.

Who is this For – The Legacy Professional Program is suited for businesses that want to clearly present their credentials and experience. Businesses with a long-term presence over short-term advertising. Businesses that want control over how their business is displayed. Businesses that value consistency fo consumers.

Summary: With the Legacy Professional Program. With the Legacy Professional Program, there is a 3-year commitment. There is flexible billing (annual or monthly). Full content retained. Continuous visibility -Position adjusts based on subscription level.

You are not paying to exist. You are building a presence that continues to work for your business.

Simple Comparison

Traditional Directory pays annually, stop paying, listing removed or reduced. Content is often lost or limited.

Safe and Trusted Canada builds a comprehensive listing to retain your content and keep you visible. only position changes.

The Site automatically downgrades cancelled subscriptions to an Information Only profile. The company may also be archived.
See When We Archive a Business.

See the YouTube Video: No Risk to Any Business

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Research Your Business Options as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video: Our Review System is Different

See the YouTube Video: How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video: Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video: Use BBB as a Consumer Resource

See the YouTube Video: Before Renovations, Check with Your Insurance Provider

See the YouTube Video.: What Causes an Alert?

See the YouTube Video: Become a Business Affiliate

See the YouTube Video: What is a Region or Trade Area

See the YouTube Video: Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video: Business Order of Display

See the YouTube Video: Your Business Presentation Matters

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides public links to review sites for information only. Businesses with an account status have control over links to review sites.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search’s advanced features to assess the reliability of each business.
• It is the user’s responsibility to verify the credentials advertised by the business.
• Notify the Site Admin immediately if the business is advertising credentials they do not have, or if the information is outdated.
• The company and the consumer determine transactions entirely between themselves.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as a consumer. Business profiles can change at any time. Ownership, affiliations, and reviews may change quickly.
• Always verify information and do not rely on a single source.

 

Safe and Trusted Canada (the Site) offers a Professional Subscription plan for $599 plus GST, paid yearly. Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

 See the Professional Subscription on YouTube.

See the application  Trust Matters

We look for businesses that have the following. Trusted Factors

See the Benefits. Please note that the second page has direct links. New Features

Permanent Pricing Adjustments Across All  Professional Listings.  

What Is The Legacy Professional Program

Please look at our new Search Options.

Unlock the potential of your business with our premium account! Customize your profile with up to: -5 primary categories and a combined total of 60 subcategories – 20 images – 10 PDF documents – and 10 embedded YouTube videos. Position your business in up to 20 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces. Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 20 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

All yearly subscriptions paid monthly are based on the annual plan amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months. Monthly subscriptions paid yearly without discounts are $51.91 per month plus GST. Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment. There are no refunds, as we offer our Basic subscription at no charge, allowing businesses to see our system in place before making a purchase. See more information.

Please note that the Professional Subscription allows you to select up to 20 trade areas in your province. As a business owner, you can double your trade areas from 20 to 40 for $100.00.

Your Professional Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you.

The Professional Subscription offers the business owner the best possible presentation available. The only businesses ahead of you are those that recognized the opportunity first. Your only competition is the businesses that acted earlier.

Each subscription type with permission comes with a Done-for-You Setup.

What Happens On Approval?

 

Stand Out to Consumers.

While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency. Listings with verified credentials and positive reputations consistently attract more attention.

Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password. We set a username and password, and the owner changes their password upon receipt. Change your password.

The Professional Subscription gives the business owner access to Equote Requests. Safe and Trusted Canada offers an Equote Request to consumers as part of our comprehensive business search.   Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call. Companies can then follow up with that potential customer. Just one lead could create a new customer and pay for your subscription many times over. The business owner can opt out of Equote Requests through their content management area.   See More

Make a difference in your business. Sign up today.

Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

Premium Subscriptions Increase Views 

Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts, as the Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

Use your profile to augment your website. You can add material to your profile more easily than on your website; more importantly, users don’t see your competition. Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you. Affiliations enhance a business’s overall credibility. Go to the content management area in the Basic section and list each affiliation under the relevant category. Place the affiliation’s name, then add the link to your listing that corresponds to that affiliation. Place the full link next to the name of the affiliation. All affiliations automatically shorten if you have a professional, advanced or standard subscription. This also works for your website, linking back to specific sections and using Links in Your Business Presentation.

Our content management system offers businesses unlimited options for managing, marketing, and growing their business.

See the various YouTube videos to learn more about your options.

Businesses that wish to control, update, or expand their presence may apply for a free Basic Subscription at any time.

The Site automatically downgrades cancelled subscriptions to an Information Only profile. The company may also be archived.
See When We Archive a Business.

See the YouTube Video: No Risk to Any Business

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Research Your Business Options as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video: Our Review System is Different

See the YouTube Video: How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video: Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video: Use BBB as a Consumer Resource

See the YouTube Video: Before Renovations, Check with Your Insurance Provider

See the YouTube Video.: What Causes an Alert?

See the YouTube Video: Become a Business Affiliate

See the YouTube Video: What is a Region or Trade Area

See the YouTube Video: Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video: Business Order of Display

See the YouTube Video: Your Business Presentation Matters

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides public links to review sites for information only. Businesses with an account status have control over links to review sites.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search’s advanced features to assess the reliability of each business.
• It is the user’s responsibility to verify the credentials advertised by the business.
• Notify the Site Admin immediately if the business is advertising credentials they do not have, or if the information is outdated.
• The company and the consumer determine transactions entirely between themselves.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as a consumer. Business profiles can change at any time. Ownership, affiliations, and reviews may change quickly.
• Always verify information and do not rely on a single source.

Safe and Trusted Canada (the Site) offers a Professional Subscription for $599.00 plus GST, valid for one year. Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

See the application Trust Matters

Safe and Trusted Canada applies pricing adjustments to ensure fair access for businesses across different markets and operating conditions.

These adjustments are not promotional discounts. They are built into our pricing structure to reflect real-world business differences in all listings.

Businesses may apply up to two(2) Pricing Adjustments per subscription of $50.00. A professional subscription with 2 adjustments could cost 43.58 per month or 499.00 per year. Monthly payments include a $2.00 transaction fee.  The total amount of all discounts equals 20% of the subscription’s original price.

Market Size Adjustment – applies to businesses operating in areas with populations under 1.5 million.  This adjustment reflects differences in market size and visibility across Canada and ensures consistent access to the platform regardless of geographic location.

Digital Integration Adjustment – applies to businesses that connect their website directly to their Safe and Trusted Canada profile.  This adjustment supports improved access to business information and strengthens how the business is presented to consumers.  Where Do You Find the Embed Code to Link Your Profile and Your Website

Linking Your Website and Your Profile also bypasses your competition. See the YouTube Video Bypass Your Competition.

Business Structure Adjustment applies to businesses that operate in regulated industries, within professional frameworks, or under organizational structures.  This applies to businesses that demonstrate one or more of the following: Membership in a recognized professional or trade association.  Operation within a regulated profession ( e.g. legal, medical, accounting). Verified participation in an established industry organization.  Examples include, but are not limited to, lawyers, dentists, accountants, and engineers. Members of recognized trade associations, licensed or regulated service providers. A business may also qualify if it demonstrates a formal process for handling customer concerns, including A documented complaint resolution process. A commitment to responding to customer complaints in writing. Internal or third-party oversight of complaint handling. A verifiable method for tracking and resolving disputes.   

Are You Accredited with the Better Business Bureau?  This discount applies to you.  See the YouTube Video.

The Site automatically downgrades cancelled subscriptions to an Information Only profile. The company may also be archived.
See When We Archive a Business.

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video:  Our Review System is Different

See the YouTube Video:  How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video:  Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video:  Use BBB as a Consumer Resource

See the YouTube Video:  Before Renovations, Check with Your Insurance Provider

See the YouTube Video.  What Causes an Alert?

See the YouTube Video: Become a Business Affiliate

See the YouTube Video:  What is a Region or Trade Area

See the YouTube Video:  Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video:  Business Order of Display

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides public links to review sites for information only. Businesses with an account status have control over links to review sites.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search’s advanced features to assess the reliability of each business.
• It is the user’s responsibility to verify the credentials advertised by the business.
• Notify the Site Admin immediately if the business is advertising credentials they do not have, or if the information is outdated.
• The company and the consumer determine transactions entirely between themselves.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as a consumer. Business profiles can change at any time. Ownership, affiliations, and reviews may change quickly.
• Always verify information and do not rely on a single source.

Safe and Trusted Canada (the Site) offers an Advanced Subscription for $399.00 plus GST, paid yearly.   Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

See the Advanced Subscription on YouTube

See the application. Trust Matters

We look for businesses that have the following. Trusted Factors

See the Benefits. Please note that the second page has direct links. New Features

There is a $50.00 discount for eligible applicants. Permanent Pricing Adjustment Across All Advanced Listings

Please look at our new Search Options.

Unlock the potential of your business with our premium account! Customize your profile with up to: -4 primary categories and a combined total of 40 subcategories – 10 images – 5 PDF documents – and 5 embedded YouTube videos. Position your business in up to 10 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces. Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 10 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

All yearly subscriptions paid monthly are based on the annual subscription amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months. Monthly subscriptions paid yearly without discounts are $35.25 per month plus GST. Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment. There are no refunds, as we offer our Basic Subscription at no charge, allowing businesses to see our system in place before making a purchase. See more information.

Please note that the Advanced Subscription allows you to select up to 10 trade areas in your province. As a business owner, you can double your trade areas from 10 to 20 for $50.00.

The Advanced Subscription offers the business owner the second-best possible subscription. The business owner is interested in gaining more traction for their business, but is not interested in the benefits the Professional Subscription offers.

Your Advanced Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you.

Each subscription type with permission comes with a Done-for-You Setup.

What Happens On Approval?

Stand Out to Consumers.

While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency. Listings with verified credentials and positive reputations consistently attract more attention.

Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password. We set a username and password, and the owner changes their password upon receipt. Change your password.

A profile using the maximum options and features of an advanced subscription has greater value than all subscription types, except the professional subscription.

The Advanced Subscription gives the business owner access to Equote Requests. Safe and Trusted Canada offers Equote Request to consumers as a part of our total search function for businesses. Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call.   Just one lead could create a new customer and pay for your subscription many times over. The business owner can opt out of Equote Requests through their content management area. See More.

Make a difference in your business. Sign up today.

Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

Premium Subscriptions Increase Views 

Payments can be made by credit card, cheque, or electronic transfer. There are no refunds for paid accounts, as The Site gives the Basic Account at no charge to evaluate our Site Content Management System.
Use your profile to augment your website. You can add material to your profile more easily than on your website; more importantly, users don’t see your competition. Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you. Affiliations enhance a business’s overall credibility. Go to the content management area in the Basic section and list each affiliation under the relevant category. Place the affiliation’s name, then add the link to your listing that corresponds to that affiliation. Place the full link next to the name of the affiliation. All affiliations automatically shorten if you have a professional, advanced or standard subscription. This also works for your website, linking back to specific sections and using Links in Your Business Presentation.

Our content management system offers businesses unlimited options for managing, marketing, and growing their business.
See the various YouTube videos to learn more about your options.
Businesses that wish to control, update, or expand their presence may apply for a free Basic Subscription at any time.
The Site automatically downgrades cancelled subscriptions to an Information Only profile. The company may also be archived.
See When We Archive a Business.

See the YouTube Video: No Risk to Any Business

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Research Your Business Options as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video: Our Review System is Different

See the YouTube Video: How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video: Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video: Use BBB as a Consumer Resource 

See the YouTube Video: Before Renovations, Check with Your Insurance Provider

See the YouTube Video.: What Causes an Alert?  

See the YouTube Video: Become a Business Affiliate

See the YouTube Video: What is a Region or Trade Area

See the YouTube Video: Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video: Business Order of Display

See the YouTube Video: Your Business Presentation Matters

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

Safe and Trusted Canada (the Site) offers an Advanced Subscription option for $399.00 plus GST, valid for one year.  Yearly subscriptions are automatically billed 60 days before their expiration date.

See the application Trust Matters

Safe and Trusted Canada applies pricing adjustments to ensure fair access for businesses across different markets and operating conditions.

These adjustments are not promotional discounts. They are built into our pricing structure to reflect real-world business differences in all listings.

Businesses may apply up to two(2) Pricing Adjustments per subscription of $25.00. An advanced subscription with 2 adjustments could cost 31.08.91monthly per month or 349.00 per year.  Monthly payments include a $2.00 transaction fee.  GST is added to all amounts.  The total amount of all discounts equals 20% of the subscription price.

Market Size Adjustment – applies to businesses operating in areas with populations under 1.5 million.  This adjustment reflects differences in market size and visibility across Canada and ensures consistent access to the platform regardless of geographic location.

Digital Integration Adjustment – applies to businesses that connect their website directly to their Safe and Trusted Canada profile.  This adjustment supports improved access to business information and strengthens how the business is presented to consumers.  Where Do You Find the Embed Code to Link Your Profile and Your Website

Linking your website and Your Profile also bypasses your competition. See the YouTube Video Bypass Your Competition.

Business Structure Adjustment applies to businesses that operate in regulated industries, within professional frameworks, or under organizational structures.  This applies to businesses that demonstrate one or more of the following: Membership in a recognized professional or trade association.  Operation within a regulated profession ( e.g. legal, medical, accounting). Verified participation in an established industry organization.  Examples include, but are not limited to, lawyers, dentists, accountants, and engineers. Members of recognized trade associations, licensed or regulated service providers. A business may also qualify if it demonstrates a formal process for handling customer concerns, including A documented complaint resolution process. A commitment to responding to customer complaints in writing. Internal or third-party oversight of complaint handling. A verifiable method for tracking and resolving disputes.

Are you accredited with the Better Business Bureau?  This discount applies to you.  See the YouTube Video.

If the subscription is cancelled, the site automatically reduces it to an information-only profile. The company may also be archived.
See When We Archive a Business.

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video:  Our Review System is Different

See the YouTube Video:  How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video:  Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video:  Use BBB as a Consumer Resource

See the YouTube Video:  Before Renovations, Check with Your Insurance Provider

See the YouTube Video.  What Causes an Alert?

See the YouTube Video: Become a Business Affiliate

See the YouTube Video:  What is a Region or Trade Area

See the YouTube Video:  Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video:  Business Order of Display

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides public links to review sites for information only. Businesses with an account status have control over links to review sites.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search’s advanced features to assess the reliability of each business.
• It is the user’s responsibility to verify the credentials advertised by the business.
• Notify the Site Admin immediately if the business is advertising credentials they do not have, or if the information is outdated.
• The company and the consumer determine transactions entirely between themselves.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as a consumer. Business profiles can change at any time. Ownership, affiliations, and reviews may change quickly.
• Always verify information and do not rely on a single source.

Safe and Trusted Canada (the Site) offers a Standard Subscription for $199.00 plus GST per year.  Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

See the Standard Subscription on YouTube

See the application. Trust Matters

We look for businesses that have the following. Trusted Factors

See the Benefits. Please note that the second page has direct links. New Features

Permanent Pricing Adjustments Across All  Standard Listings

Please look at our new Search Options.

Unlock the potential of your business with this premium account! Customize your profile with up to: -3 primary categories and a combined total of 30 subcategories – 5 images – 1 PDF document – and 1 embedded YouTube video. Position your business in up to 5 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces.  Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 20 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

All yearly subscriptions paid monthly are based on the annual subscription amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months.  Monthly subscriptions paid yearly without discounts are $35.25 per month plus GST.  Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment.  There are no refunds, as we offer our Basic Subscription at no charge, allowing businesses to see our system in place before making a purchase. See more information

Please note that the Standard Subscription allows you to select up to 5 trade areas in your province.  As a business owner, you can double your trade areas from 5 to 10 for $25.00.

Your Standard Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you.

The Standard Subscription offers the business owner a good set of presentation options.  Of course, Advanced and Professional Subscriptions offer more.

Each subscription type with permission comes with a Done-for-You Setup.

What Happens On Approval?

 

Stand Out to Consumers.

While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency.  Listings with verified credentials and positive reputations consistently attract more attention.

Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password.  We set a username and password, and the owner changes their password upon receipt.  Change your password.

The Standard Subscription gives the business owner access to Equote Requests. Safe and Trusted Canada offers an Equote Request to consumers as part of our comprehensive business search.   Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call.  Companies can then follow up with that potential customer.  Just one lead could create a new customer and pay for your subscription many times over.  The business owner can opt out of Equote Requests through their content management area.   See More

Make a difference in your business.  Sign up today.

Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

Premium Subscriptions Increase Views 

Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts, as the Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

This means the user doesn’t have to search for you as a business on the Safe and Trusted site, which could also mean your customers won’t see your competition.    This advantage could be huge for you as a business owner.

Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.  

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations enhance a business’s overall credibility. Go to the content management area in the Basic area and list each under affiliations.  Place the affiliation’s name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation.  If you have a premium subscription, all affiliations are automatically shortened.  This also works for your website and links back to specific parts of it.    Using Links in Your Business Presentation.

See all the videos for more information.

Our content management system offers businesses unlimited options for managing, marketing, and growing their business.

Businesses that wish to control, update, or expand their presence may apply for a free Basic Subscription at any time.
The Site automatically downgrades cancelled subscriptions to an Information Only profile. The company may also be archived.

See When We Archive a Business.

See the YouTube Video: No Risk to Any Business

See the YouTube Video: Protect Your Interests as a Consumer

See the YouTube Video: Research Your Business Options as a Consumer

See the YouTube Video: Get the Whole Picture in One Click

See the YouTube Video: Our Review System is Different

See the YouTube Video: How Our Content Management System Works

See the YouTube Video: Hiring a Roofing Contractor

See the YouTube Video: Search for Business Basics First

See the YouTube Video: Always Get Three Estimates

See the YouTube Video: Use BBB as a Consumer Resource

See the YouTube Video: Before Renovations, Check with Your Insurance Provider

See the YouTube Video.: What Causes an Alert?

See the YouTube Video: Become a Business Affiliate

See the YouTube Video: What is a Region or Trade Area

See the YouTube Video: Protecting Businesses and Consumers

See the YouTube Video: City or Town Licensing Requirements

See the YouTube Video: Business Order of Display

See the YouTube Video: Your Business Presentation Matters

PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

• Information Only Profiles are as advertised to the public on the internet.
• As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• The Site provides public links to review sites that permit us to publish those links.
• The Site provides public links to review sites for information only. Businesses with an account status have control over links to review sites.
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
• Users can use the Credentials Search’s advanced features to assess the reliability of each business.
• It is the user’s responsibility to verify the credentials advertised by the business.
• Notify the Site Admin immediately if the business is advertising credentials they do not have, or if the information is outdated.
• The company and the consumer determine transactions entirely between themselves.
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.
• Seek legal advice for complex transactions.
• Protect your interests as a consumer. Business profiles can change at any time. Ownership, affiliations, and reviews may change quickly.
• Always verify information and do not rely on a single source.

Safe and Trusted Canada (The Site) offers a Standard Plan for $199.00 plus GST, valid for a yearly subscription. Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

See the application.  Trust Matters

There is one application for Canada.  Remember, as a business, the Basic Subscription is always free so that you can assess your options further.   

See the application.  Trust Matters

Easily compare Subscription Levels

31 Key Differences from Other Providers

40 Reasons Why Your Business Must Have An Account.

34 Reasons Why You Should Link Your Profile and Your Website

See all Listings and Trade Areas In Canada

Manage Your Business Content 

About Safe and Trusted Canada

 

Safe and Trusted Canada (the Site) offers the Plus Subscription plan for $99.00 plus GST per year. Yearly subscriptions are automatically billed 60 days before expiration.  

See the Plus Subscription on YouTube 

See the application. Trust Matters

The Site looks for businesses that have Trusted Factors

See the Benefits. Please note that the second page has direct links. New Features

There are no Pricing Adjustments across all Plus Listings

Please look at our new Search Options

See the Search functions of our Directory

Unlock the potential of your business with this premium account! Customize your profile with up to: -2 primary categories and a combined total of 20 subcategories. See Trade Areas and Categories

Each subscription type with permission comes with a Done-for-You Setup.

Each business owner has complete control over their profile, including credentials, categories, photos, videos, website links, and references on review sites at any time. The Plus Subscription does not allow direct links to the business website, images, or videos. It focuses on credentials.

Please see our Terms and Conditions of Use, the Legal Disclaimers and Policy.

Your business is important to you. Why waste your time and money? Let us generate your profile so that you can determine the best options for your business. All that is required is an email from the business owner. We only deal with the business owner or their designated marketing staff. This is because we want your profile to be maximized, with you, the owner, in complete control through your account management platform.

Premium Subscriptions Increase Views

This account type allows the account holder to create up to 20 subcategories in their profile and place that profile in up to 1 trade area adjacent to the business location.

Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts, as the Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

What is your business’s consumer credentials score? See the video.

We want to remind all businesses and contractors of the importance of accurately listing their credentials on our website. When consumers search for a business or contractor, they rely on the listed credentials to make their decision. Businesses and contractors must guarantee the accuracy of their credentials.

Consumers can easily search for a business by its credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, such as workers’ compensation, liability insurance, and written contracts, provide consumers with the necessary information to make an informed decision.

Businesses and contractors must understand that consumers can view and search their credentials. The Site will not score or validate credentials; consumers are responsible for their own decisions. Therefore, businesses and contractors must take responsibility for ensuring the accuracy of their credentials.

By accurately listing your credentials, you can establish trust with potential customers and stand out from your competitors. Thank you for your cooperation in ensuring the accuracy of the listed credentials.

The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and the average is the credential score for that business. The composite review may be available to the consumer if it is completed. Hotels and Restaurants will retain their scores because this is an average of all review sites as Information-Only profiles.

In all cases, consumers will evaluate and make their own decisions.

The business is in the fourth tier of the database. See the video.

The business is displayed above: Information Only Profiles, Basic Subscriptions, and Subscriptions for those who may have signed up for the Plus Subscription after your business in your region or categories. Your listed business credentials also impact the order of display. The Plus Subscription is listed according to our Business Order of Display.

The Business Owner measures every View. The measured views are secured on the business content management pages and are not displayed to the public. See More

Bypass your competition. See the YouTube Video.

This means the user doesn’t have to search for you as a business on the Safe and Trusted site, which could also mean your customers won’t see your competition.    This advantage could be huge for you as a business owner.

Use your profile to augment your website. You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition. Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

You can also link to all your local affiliations and any business category affiliations that show why customers should pick you. Affiliations add to the overall credibility of a business. Go to the content management area in the Basic section and list each affiliation under the relevant category. Place the affiliation’s name, then add the link to your listing with that affiliation. Place the full link next to the name of the affiliation. If you have a Professional, Advanced, or Standard subscription, all affiliations are automatically shortened. This also works for your website and links back to certain parts of your website.    Using Links in Your Business Presentation.

One of our platform’s benefits is that businesses can place their contact information, social media links, business credentials, and all their review sites. They can highlight what makes them different, promotions, now hiring, and even specific links to their website. They manage their reviews and send all their information to a potential client in one link. This allows the business owner to give their clients the whole picture.

Your subscription allows customers to leave reviews. See the tutorial 

See the video about reviews.

and posted by the business owner. The advantage here is that you are always on top of your business as a business owner. You can request the deletion of corrected customer reviews or even ask the customer for a new review. As a business, you are not allowed to review your own business.    The advantage is that you are always on top of your business.

One of the problems with reviews is that, too often, a business is blindsided by a negative review. Never be blindsided again.   See the video.

 

One problem most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive about asking for feedback.

The Safe and Trusted Review system allows the business owner to proactively request customer feedback and become aware of issues that may be unknown to them.

Use proactive reviews to identify issues quickly for the business owner. This will enable the business owner to quickly mitigate issues and resolve customer problems before they escalate out of hand, leading to reviews on websites or even complaints to the Better Business Bureau.

Our content management system offers businesses unlimited options for managing, marketing, and growing their business.

Logging Into Dashboard

All business owners can log into their accounts. The login area is located on the main page of the Safe and Trusted website. Once you’ve successfully logged into your account management system, you’ll be presented with the Dashboard and Listings.  See video

We also sue tooltips to give guidance to the business owner at all times.  Making Account Management Easier with Tooltips

Safe and Trusted Canada sets up an account using the business owner’s email address. The business owner is sent a temporary password to access its account. The business owner will need to reset its password, which must contain eight characters composed of only letters and numbers. There must be at least one uppercase letter, one lowercase letter, and one number.  This is necessary for security reasons as the user can change content for your listing.

When you navigate to the listings, you’ll immediately see the businesses you have the power to manage.   The user can oversee unlimited businesses through the dashboard, giving the business owner total control of its operations.

The business has  13 content management areas, and depending on their subscription type, they may be unable to place content in specific tabs.  These sections comprise system components that provide an overview of your business account and enable you to manage your listings. You’ll need an email associated with your business for account access. The company can grant staff access to manage the business account.   However, it’s essential to consider that staff may not possess sufficient knowledge about your business to fill in the credentials area for the business accurately.  They may need guidance in that area.

A business owner who selects the Professional Plan may not need an account if they do not want to accept reviews on our system or are not interested in the eQuote system for contractors.  Our administrative staff will handle everything, and communication to get things right can be conducted through online videoconferencing or email.  We begin by maximizing the content on the business website.

The Basic Info Area: This is the starting point for all businesses. Remember, we can do this for you if you are purchasing a premium account.   The Basic Info area now has tooltips, making it easier for the business owner to understand what content the database is requesting from the business. It also outlines the format and common mistakes business owners may make when entering data. You can see tooltips by clicking on the icons. See more

The Categories Area: Safe and Truste Canada has developed a list of categories and subcategories to help businesses maximize their presence and ensure consumers can find them on the Site.  The business owner selects the primary category first, then the first subcategory within it, to ensure proper indexing.  When we place an Information Only profile on Safe and Trusted Canada, we list possible Primary Category Possibilities for the business owner and the subcategories, making it easier for the business to complete its selection process.  See more

 

Categories Tab

Safe and Trusted Canada has developed a list of categories and subcategories to help businesses ensure consumers can find their business on the Site.  This list is for the business to ensure they can maximize their categories.

The business owner selects the business category first and then the first subcategory within a category so that the site can adequately index the business.

The Basic Subscription allows up to 5 subcategories.  The Professional Subscription provides up to 60 subcategories.

Safe and Trusted Canada may add categories and subcategories as needed. Some categories require a professional affiliation with an account status to be included on the Site.

See the video

 

Regions  Tab

Each region is a province.   A province displays cities and towns in this order.  The largest city is first, and the capital is second.   See the video.

All other cities and towns are shown in alphabetical order.   The Basic and Plus Subscriptions allow one entry, typically the city or town where the business is based, as listed on Google My Business Listings.  The Standard, Advanced, and Professional subscriptions offer varying placement possibilities.  The professional subscription allows 20 trade areas in a province.  A business that requires additional allocated spaces can contact us for pricing information.  Please note that all regions with trade areas are indexed, and consumers can view all categories for a particular city on demand.  Businesses listed here are organized by account type and the date the account was entered on the Safe and Trusted website.  See Vancouver as an example. 

See the video

Credentials Tab

The first credentials area is for all businesses.  See the video
Here, the company indicates that it has the required licensing and legal requirements in place. The advertised name is legally registered, meaning the business is registered with the corporation’s branch in their province. The company must select that all credentials are accurate and that the owner handles complaints directly. Years in business is the length of time that the business name is registered.  A business owner can indicate their experience level in the “About Us” section of their Basic Info.  Please note that if the company is not legally registered, it should not indicate that it is.  Many businesses are chain-related or franchise-related, and some operate as sole proprietorships under the business owner’s name.

The second credential area is just for contractors. Liability insurance and workers’ compensation are mandatory. Everything else is easy to understand. Will give supplier references to protect consumers from liens. This was brought about after a roofer failed to pay the supplier, and the supplier threatened to place liens on houses that the contractor had shingled but did not pay.

Please note that if the business indicates it holds a specific credential, we keep it to it. If the business owner lists a credential that is not in their profile, it may trigger an alert and result in the business’s subsequent removal after one year.

 

Review Sites

Safe and Trusted Canada lists 51 review sites in total, ensuring that business owners have a comprehensive understanding of their business.  See the video.

Any links to the Better Business Bureau, Google, Safe, and Trust are permanent and cannot be changed. If applicable, 48 other review sites allow a business to be listed as an information-only profile.

The review sites are listed in common areas related to a particular type of business.  Hotel and Restaurant review sites are listed in one area.  Contractor-type review sites are also grouped together.  Auto review sites are also grouped.   Some review sites cater to professional types of businesses, including lawyers, doctors, and real estate professionals.   Optional review sites may be present on the site, but only the business owner, through the business management area of their account, can activate the review site for consumers.

The business user may deselect any optional review site through their account management area. All they need to do is select hide from the site, and their listing will no longer show that review site.

Social Media

The Site allows the business owner to link to numerous social media sites, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Tumblr, a Blog, WhatsApp, TikTok, Snapchat, and Facebook Messenger. See video.

Safe and Trusted also provides software to users, allowing them to create their social media posts more easily.  The software is AI-assisted and allows unlimited posts to Facebook, Twitter, Instagram, LinkedIn, and the business Google Page.  It is currently priced at 29.00 per month.  A small setup fee may be required for users who are not familiar with social media posting.

Images

The Site allows premium plans to upload images to their profile. See video. 
The Standard Subscription allows five images, the Advanced Subscription allows ten images, and the Professional Subscription provides up to 20 images.  Images or workmanship, products, food dishes, hotel rooms or treatment areas provide extra reasons why the consumer should select you. The business owner must compress the photos, or they will load incorrectly.  If the business has images on its website and a professional subscription, a better way is to provide a direct link to your website where the photos are stored.

PDF Uploads

The Site allows premium plans to upload PDF documents to their profile.  See the video. 

The Standard Subscription allows 1 PDF upload, the Advanced Subscription allows 5 PDF uploads and the Professional Subscription allows up to 10 PDF uploads. The Size of the PDF is restricted to 2 megabytes.

A PDF could be an application form, a restaurant menu, a price list, a contract form, or even documents showing required standards, such as liability insurance, compensation coverage, or more.

Again, suppose you have these documents on your website. In that case, a better approach is to have a professional subscription, which allows the business owner to provide a direct link to these documents on their business website.

Video Uploads

The premium plans enable businesses to feature multiple YouTube videos in their profile.   See the video. 

The Standard Subscription allows one YouTube video, the Advanced Subscription provides up to 5 YouTube videos, and the Professional Subscription allows up to 10 YouTube videos.   The videos the business uploads can be its videos or the videos on YouTube that display products the business sells or provides to its customers.  Consumers prefer videos over pictures.  Ensure you have a YouTube channel where all your videos are accessible.  YouTube is often considered a great search engine, comparable to Google.  All you need to do is copy the YouTube video link from your browser and paste it into your content management area.

Subscription Tab

This will tell the business what the current subscription is for their business.
The business can change subscriptions through this tab.  A better and quicker way is to phone at 1-888-979-6490.

 

eQuotes Tab

Premium plans like the Standard, Advanced, and Professional Subscriptions can view consumer requests.  See the video. 

This tab provides the business owner with the necessary information to contact the consumer and offers more details about the consumer’s needs. The business must first opt into quotes in their primary tab.   Please note that consumers select who they want to contact through the live site.  They will first select the city, then the business category and narrow their search down to the business through the credentials search.    If the consumer is looking for choices of contractors, they can request quotes from up to 10 contractors in one simple request.

Embed Tab

When the user opens this tab, the Embed code allows the user to connect their website and Safe and Trusted profile.  It is simply a smart thing to do because it directly connects your profile content to your website.  See the video

Reviews Tab

 

The reviews tab is for businesses that allow reviews for their business.   See the video

Remember, in the Basic Info tab, a business can opt not to accept reviews from anyone if they already have a review process in place for other sites, such as Google, and are focusing their efforts on that area.

Those businesses that have decided to allow reviews on the Safe and Trusted website can see their reviews and publish them if they are actual client of their business. The business user can reject the review if the person leaving the review is not a known customer of that business.

A customer can only leave one review about any business. The review comes from a verified email address, but this does not mean that the person is a customer of that business.

The review system alerts businesses when they are doing something right or when they may have failed to meet a customer’s expectations. No reviews are allowed from anyone connected to the company. Should a business owner approve reviews from individuals directly connected to the business, that is a cause for an alert and subsequent removal from the Site.

Safe and Trusted Canada does not mediate issues between customers and companies, as stated in text and video at the end of every listing on the Site.