Safe and Trusted – Content Management System

Blog

  • What is the Professional Subscription?

    Safe and Trusted Canada (the Site) offers a Professional Subscription plan for $599 plus GST, paid yearly.  Yearly subscriptions are automatically billed 60 days before the subscription expiration date.   

    See the application  Trust Factors

    There is a $100 discount per year for eligible applicants.   Promotional Discounts for the Professional Application.  
    Businesses that meet our standards are eligible for a $100.00 discount if they operate in regions with a population under 1.5 million. A business may be charged as little as $499.00 per year or $43.58 per month for 12 months. Please note that monthly payments have an extra $2.00 per month to cover increased transaction costs.

    Please look at our new Search Options.

    Unlock the potential of your business with our premium account! Customize your profile with up to: -5 primary categories and a combined total of 60 subcategories – 20 images – 10 PDF documents – and 10 embedded YouTube videos. Position your business in up to 20 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces.  Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 20 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

    All yearly subscriptions paid monthly are based on the annual plan amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months.  Monthly subscriptions paid yearly without discounts are $51.91 per month plus GST.  Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment.  There are no refunds, as we offer our Basic subscription at no charge, allowing businesses to see our system in place before making a purchase.  See more information.

    Please note that the Professional Subscription allows you to select up to 20 trade areas in your province.  As a business owner, you can double your trade areas from 20 to 40 for $100.00.

    Your Professional Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you

    The Professional Subscription offers the business owner the best possible presentation available.  The only businesses ahead of you are those that recognized the opportunity first.  Your only competition is the businesses that acted earlier

    All subscription types require Trusted Factors

    Each subscription type with permission comes with a Done-for-You Setup.

    What Happens On Approval?

    Please note that all business credentials listed are searchable by consumers, and the business is responsible for ensuring their accuracy.

    WaitStand Out to Consumers.

    While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency.  Listings with verified credentials and positive reputations consistently attract more attention.

    Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password.  We set a username and password, and the owner changes their password upon receipt.  Change your password.

    The Professional Subscription gives the business owner access to Equote Requests. Safe and Trusted Canada offers Equote Request to consumers as a part of our total search function for businesses.   Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call.  Companies can then follow up with that potential customer.  Just one lead could create a new customer and pay for your subscription many times over.  The business owner can opt out of Equote Requests through their content management area.   See More

    Make a difference in your business.  Sign up today.

    Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

    Premium Subscriptions Increase Views 

    See the Professional Subscription. See the video below.

     

    Unlock the potential of your business with our premium account! Customize your profile with up to: -5 primary categories and a combined total of 60 subcategories – 20 images – 10 PDF documents – and 10 embedded YouTube videos. Position your business in up to 20 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces.  Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 20 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

    Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts, as the Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

    What is your business’s consumer credentials score? See the video.

    We would like to remind all businesses and contractors of the importance of accurately listing their credentials on our website. When consumers search for a company or contractor, they rely on the credentials listed to make their decision. Businesses and contractors must guarantee the accuracy of their credentials. Consumers can easily search for a business based on their credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, such as workers’ compensation, liability insurance, and written contracts, provide consumers with the necessary information to make an informed decision.

    The business is in the first tier of the database.   See the video

    Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions, Standard Subscriptions,  Advanced Subscriptions and any others who may have signed up for the Professional Subscription after your business in your region or categories.  The Professional Subscription is listed according to our Business Order of Display.

    The Business Owner can measure every view of their profile.  The measured views are secured in the business content management pages and not displayed publicly. See More

    You can bypass your competition by simply linking your profile on Safe and Trusted Canada. See the video.

     

    This means the user doesn’t have to search for you as a business on the Safe and Trusted site, which could also mean your customers won’t see your competitors.    This advantage could be huge for you as a business owner.

    Use your profile to augment your website. You can add material to your profile more easily than on your website; more importantly, users don’t see your competition. Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

    You can also link to all your local affiliations and any business category affiliations that show why customers should pick you. Affiliations enhance a business’s overall credibility. Go to the content management area in the Basic section and list each affiliation under the relevant category. Place the affiliation’s name, then add the link to your listing that corresponds to that affiliation. Place the full link next to the name of the affiliation. All affiliations automatically shorten if you have a professional, advanced or standard subscription.  This also works for your website, linking back to specific parts of it, Using Links in Your Business Presentation.

    See the whole picture of a business. See the video

     

    One of our platform’s benefits is that businesses can list their contact information, social media links, business credentials, and reviews across all their review sites. They can highlight what makes them different and even specific links to their website. They manage their reviews and send all their information to a potential client through a single link. This enables the business owner to provide their clients with a comprehensive view.

    Your subscription allows customers to leave reviews. See the tutorial 

    See the video about reviews.

     

    All reviews are monitored and posted by the business owner.  You can request the deletion of a corrected customer review or ask for the deletion of a review that is not from your customer.  As a business, you are not allowed to review your own business.  As a business owner, one of your advantages is that you are always on top of your business.

    One problem with reviews is that a negative review often blindsides a business. Never be blindsided again. See the video.

     

    One of the problems most businesses experience is not asking for reviews. They are concerned about negative reviews and are not proactive in seeking feedback.

    The Safe and Trusted Review system enables business owners to proactively solicit customer feedback and instantly become aware of issues they may not know about.

    Use proactive reviews to identify issues quickly for the business owner. This will enable the business owner to mitigate issues swiftly and resolve customer problems before they escalate out of hand, resulting in negative reviews on websites or complaints to the Better Business Bureau.

    Do you want to opt out of all Safe and Trusted Canada reviews? Your content management system will allow you to easily select this option.

    Present Your Business Basics First. We call them credentials. See the video.

     

    Safe and Trusted Canada is seeking businesses with an advertised name registered and meeting licensing requirements for their physical trade area, with years in business listed on our website. We are looking for companies that can articulate their credentials, increasing their credibility score with consumers.

    In addition to the business credentials, if you are a contractor, the Site allows you to indicate in writing that you have liability insurance, workers’ compensation, and warranties.    We are looking for businesses that can articulate their contractor credentials, increasing their overall credibility score with consumers. 

    Our content management system offers businesses unlimited options for managing, marketing, and growing their business.

    The Site automatically downgrades the subscription to an Information Only profile if the subscription is cancelled. The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests, as the removal of the business, may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • Promotional Discounts For The Professional Subscription

    Safe and Trusted Canada (the Site) offers a Professional Subscription for $599.00 plus GST, valid for one year. Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

    See the application Trust Factors

    The maximum discount for the Professional Subscription is $100.00.

    Businesses that meet our standards are eligible for a discount if they operate in regions with a population under 1.5 million people.
    with a population under 1.5 million.million people.    

    If the business uses the discount, the annual investment is $499.00, or $43.58 per month.

    GST is added to all amounts.

     

    Please note that the Professional Subscription is a premium account type that offers many presentation options not available in other subscription types.

    If the subscription is cancelled, the site automatically reduces it to an information-only profile. The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Profiles are advertised to the public on the Internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists. Credibility Starts Here

  • What is the Advanced Subscription?

    Safe and Trusted Canada (the Site) offers the Advanced Plan for $399.00 plus GST, paid yearly.   Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

    See the application.  Trust Factors

    There is a $50.00 discount for eligible applicants.  Promotional Discounts for the Advanced Subscription
    Businesses that meet our standards are eligible for a $50 discount if they operate in regions with a population under 1.5 million. A business may be charged as little as $349.00 per year or $31.08 per month for 12 months.  Please note that monthly payments have an extra $2.00 per month to cover increased transaction costs.

    Please look at our new Search Options.

    Unlock the potential of your business with our premium account! Customize your profile with up to: -4 primary categories and a combined total of 40 subcategories – 10 images – 5 PDF documents – and 5 embedded YouTube videos. Position your business in up to 10 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces.  Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 10 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

    All yearly subscriptions paid monthly are based on the annual subscription amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months.  Monthly subscriptions paid yearly without discounts are $35.25 per month plus GST.  Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment.  There are no refunds, as we offer our Basic Subscription at no charge, allowing businesses to see our system in place before making a purchase.  See more information.

    Please note that the Advanced Subscription allows you to select up to 10 trade areas in your province.  As a business owner, you can double your trade areas from 10 to 20 for $50.00.

    The Advanced Subscription offers the business owner the second-best possible subscription. The business owner is interested in gaining more traction for their business, but is not interested in the benefits the Professional Subscription offers.

    Your Advanced Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you.

    All subscription types require Trusted Factors

    Each subscription type with permission comes with a Done-for-You Setup.

    What Happens On Approval?

    Please note that all business credentials listed are searchable by consumers, and the business is responsible for ensuring their accuracy.

    WaitStand Out to Consumers.

    While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency.  Listings with verified credentials and positive reputations consistently attract more attention.

    Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password.  We set a username and password, and the owner changes their password upon receipt.  Change your password.

    A profile using the maximum options and features of an advanced subscription has greater value than all subscription types, except the professional subscription.

    The Advanced Subscription gives the business owner access to Equote Requests.  Safe and Trusted Canada offers Equote Request to consumers as a part of our total search function for businesses.  Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call.   Just one lead could create a new customer and pay for your subscription many times over.  The business owner can opt out of Equote Requests through their content management area.  See More.

    Make a difference in your business.  Sign up today.

    Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

    Premium Subscriptions Increase Views 

    See the video about the Advanced Subscription.

     

    This account type allows the account holder to place up to 40 subcategories into their profile.  The account holder can place that profile in up to 10 trade areas adjacent to the business location.  In addition, the business can add up to 5 PDF documents and 10 images and embed up to 5 YouTube videos in its business profile.  The business must advertise in its own province and cannot use trade areas from other provinces unless it provides services to those areas.  There are no discounts for businesses that advertise in more than one province.  If a business wants more than 10 trade areas, subscription costs will increase.  Extra trade areas can be added only by the Site Admin.

    See Trade Areas and Categories.

    Payments can be made by credit card, cheque, or electronic transfer. There are no refunds for paid accounts, as The Site gives the Basic Account at no charge to evaluate our Site Content Management System.

    What is your business credentials score with consumers? See the video.

    We want to remind all businesses and contractors of the importance of accurately listing their credentials on our site. When consumers search for a company or contractor, they rely on the credentials listed to decide. Businesses and contractors must guarantee the accuracy of their credentials.

    Consumers can easily search for a business based on their trust factors, such as registration, licensing, and years in business. Similarly, contractor credentials, like worker’s compensation, liability, and written contracts, provide consumers with the necessary information to make an informed decision.

    It is essential that businesses and contractors understand that consumers can view and search their credentials. The site will not score or validate credentials; consumers make their own decisions. Therefore, businesses and contractors must take responsibility for ensuring the accuracy of their credentials.

    By accurately listing your credentials, you can establish trust with potential customers and stand out from your competitors.

    In all cases, consumers will evaluate and make their own decisions.

    The business is in the second tier of the database.  See the video.

    Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions and Standard Subscriptions,  and any others who may have signed up for the Advanced Subscription after your business in your region or categories.  The Advanced Subscription is listed according to our Business Order of Display.

    The Business Owner measures every View. The measured views are secured in the business content management pages and not displayed publicly. See More

    Bypass your competition.  Link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.

     

    This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won’t see your competition.    This advantage could be huge for you as a business owner.

    Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

    You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business.  Go to the content management area in the Basic area and list each under affiliations.  Place the affiliation’s name, then add the link to your listing with that affiliation.   All affiliations automatically shorten to a link if you have an Advanced subscription.   The consumer can place this link into their browser and see the content.   This also works for your website and links back to certain parts of your website.  Only the Professional subscription allows direct links without using a browser.    Using Links in Your Business Presentation.

    See the whole picture of a business.  See the video

     

    One of our platform’s benefits is that businesses can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different and even specific links to their website.  They manage their reviews and send all their information to a potential client in one link.  This allows the business owner to give their clients the whole picture.

    Your subscription allows customers to leave reviews.  See the tutorial 

    See the video about reviews.

     

    All reviews are monitored and posted by the business owner.  You can request the deletion of a corrected customer review or ask for the deletion of a review that is not from your customer.  As a business, you are not allowed to review your own business.    Your advantage as a business owner is that you are always on top of your business.

    One problem with reviews is that a negative review often blindsides a business. Never be blindsided again. See the video.

     

    One problem most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive about asking for feedback.

    The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and instantly become aware of issues that may be unknown to the business owner.

    Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to mitigate issues swiftly and resolve customer problems before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau.

    Present Your Business Basics First.  We call them credentials.  See the video.

     

    Safe and Trusted Canada is looking for businesses with an advertised name registered and meeting licensing requirements for the business’s physical trade area and years in business matters on our website. We are looking for companies that can articulate that in their credentials in the content management area provided in account access.

    In addition to the Business credentials, if you are a contractor, The Site allows the contractor to indicate in writing that they have liability insurance, worker’s compensation, and warranties. We are looking for businesses that can articulate their contractor credentials, increasing their overall credibility score with consumers.

    The business owner agrees to receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates, and monthly newsletters. The video shows your content management system for your business. 

    Our content management system allows businesses unlimited options, including managing, marketing, and growing their business.

    Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • Promotional Discounts for the Advanced Subscription

    Safe and Trusted Canada (the Site) offers an Advanced Subscription option for $399.00 plus GST, valid for one year.  Yearly subscriptions are automatically billed 60 days before their expiration date.

    See the application Trust Factors

    The maximum discount for the Advanced Subscription is $50.00.

    Businesses that meet our standards are eligible for a discount if they operate in regions with a population under 1.5 million. If the business uses the discount, the annual investment is $349.00, or $31.08 per month for 12 months.

    GST is added to all amounts. 

     

    Please note that the Advanced Subscription is a premium account type that offers numerous presentation options not available in other subscription types.  Only the Professional Subscription provides more.

    If the subscription is cancelled, the site automatically reduces it to an information-only profile. The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • What is a Standard Subscription?

    Safe and Trusted Canada (the Site) offers a Standard Subscription for $199.00 plus GST per year.  Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

    See the application Trust Factors. 

    There is a $25.00 discount per yearfor eligible applicants. Promotional Discounts for the Standard Subscription
    Businesses that meet our standards are eligible for a $25.00 discount if they operate in regions with a population under 1.5 million.  A business may be charged as little as $ 174.00 per year or $16.50 per month for 12 months.  Please note that monthly payments have an extra $2.00 per month to cover increased transaction costs.

    Please look at our new Search Options.

    Unlock the potential of your business with this premium account! Customize your profile with up to: -3 primary categories and a combined total of 30 subcategories – 5 images – 1 PDF document – and 1 embedded YouTube video. Position your business in up to 5 neighbouring trade areas. Note: Advertising is limited to your province, except for the Atlantic provinces or if your company is situated on the border between two provinces.  Want to reach other provinces? No problem! An additional subscription fee will apply. Need more than 20 trade areas? Site Admin can add extra trade areas for a higher subscription investment. Elevate your business profile today! See Trade Areas and Categories.

    All yearly subscriptions paid monthly are based on the annual subscription amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12 months.  Monthly subscriptions paid yearly without discounts are $35.25 per month plus GST.  Our company accepts credit cards, Cheques, and Electronic Transfers as forms of payment.  There are no refunds, as we offer our Basic Subscription at no charge, allowing businesses to see our system in place before making a purchase. See more information

    Please note that the Standard Subscription allows you to select up to 5 trade areas in your province.  As a business owner, you can double your trade areas from 5 to 10 for $25.00.

    Your Standard Subscription provides direct links to any part of your website, as well as direct links to your affiliations and anything else that tells the consumer why they should pick you.

    The Standard Subscription offers the business owner a good set of presentation options.  Of course, Advanced and Professional Subscriptions offer more.

    All subscription types require Trusted Factors

    Each subscription type with permission comes with a Done-for-You Setup.

    What Happens On Approval?

    Please note that all business credentials listed are searchable by consumers, and the business is responsible for ensuring their accuracy.

    WaitStand Out to Consumers.

    While Safe and Trusted Canada does not set industry standards, including provincial and city requirements, consumers are more likely to choose businesses that demonstrate strong credentials and transparency.  Listings with verified credentials and positive reputations consistently attract more attention.

    Safe and Trusted Canada produces profiles to maximize exposure from day one. The business owner receives an email confirming that their account has been set up. We do not send a username and password.  We set a username and password, and the owner changes their password upon receipt.  Change your password.

    The Standard Subscription gives the business owner access to Equote Requests. Safe and Trusted Canada offers Equote Request to consumers as a part of our total search function for businesses.   Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several companies without making a phone call.  Companies can then follow up with that potential customer.  Just one lead could create a new customer and pay for your subscription many times over.  The business owner can opt out of Equote Requests through their content management area.   See More

     

    Make a difference in your business.  Sign up today.

    Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

    Premium Subscriptions Increase Views 

    See the Standard Subscription.  See the video below.

     

    This account type allows the account holder to add up to 30 subcategories to their profile and place that profile in up to 5 trade areas adjacent to the business location. In addition, the business can add up to 1 PDF document and 5 images and embed up to 1 YouTube video in its business profile.

    See Trade Areas and Categories.

    Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

    What is your business credentials score with consumers? See the video.

     

    We want to remind all businesses and contractors of the importance of accurately listing their credentials on our site. When consumers search for a business or contractor, they rely on the Trusted Factors listed to decide. Businesses and contractors must guarantee the accuracy of their credentials. Consumers can easily search for a business by its credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, such as workers’ compensation, liability insurance, and written contracts, provide consumers with the information needed to make an informed decision.

    In all cases, consumers will evaluate and make their own decisions.

    The business is in the third tier of the database.   See the video.

    Display of the business occurs above Information Only Profiles, Basic Subscriptions, Plus Subscriptions Standard Subscriptions and any others who may have signed up for the Standard Subscription after your business in your region or categories.  The Standard Subscription is listed according to our Business Order of Display.

    The Business Owner measures every View. The measured views are secured in the business content management pages and not displayed publicly. See More

    Bypass your competition.  Link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.

     

    This means the user doesn’t have to search for you as a business on the Safe and Trusted site, which could also mean your customers won’t see your competition.    This advantage could be huge for you as a business owner.

    Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.  

    You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations enhance a business’s overall credibility. Go to the content management area in the Basic area and list each under affiliations.  Place the affiliation’s name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation.  If you have a premium subscription, all affiliations are automatically shortened.  This also works for your website and links back to specific parts of it.    Using Links in Your Business Presentation.

    See the whole picture of a business.  See the video

     

    One of our platform’s benefits is that businesses can place their contact information, links to their social media, business credentials, and links to all their review sites. They can highlight what makes them different and even provide specific links to their website. Businesses manage their own reviews and send all their information to a potential client in one link. This allows the business owner to give their clients the whole picture.

    Your subscription allows customers to leave reviews.  See the tutorial 

    See the video about reviews.

     

    The business owner monitors and posts all reviews if they have an account.  Remember, the Basic Subscription is free.  Safe and Trusted Canada may show all reviews if the business has an Information Only profile.

    Having an account gives you the advantage of always being on top of your business as a business owner. You can request the deletion of a corrected customer review or ask for the deletion of a review that is not from your customer. As a business, you are not allowed to review your own business. You can ask for reviews from all your customers without worrying about what they’ll say. Your advantage is that you are always on top of your business.

    One problem with reviews is that a negative one often blindsides a business.  Never be blindsided again.   See the video.

     

    One problem most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive about asking for feedback. The Safe and Trusted Review system allows business owners to proactively ask for customer feedback and instantly become aware of issues they may not know about. Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve customer problems before they escalate out of hand with reviews on websites or even complaints to the Better Business Bureau.

    Present Your Business Basics First.  We call them Trusted Factors.  See the video.

     

    Safe and Trusted Canada is looking for businesses with an advertised name registered and meeting licensing requirements for the business’s physical trade area and years in business matters on our website.  We are looking for businesses that can clearly articulate that their credentials in the content management area are provided in account access.

    In addition to the business credentials, if you are a contractor, the Site allows the contractor to indicate in writing that they have liability insurance, worker’s compensation, and warranties.    We are looking for businesses that can articulate their credentials in the content management area provided in account access and add to their overall credential score with consumers.

    The business owner agrees to receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates, and monthly newsletters. The video shows your content management system for your business. 

    Our content management system allows businesses unlimited options, including managing, marketing, and growing their business.

    Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • How Consumer Reviews Are Processed?

    Safe and Trusted Canada has a review system. 

    The Information  Only profile does not offer business account privileges. As such, the company cannot respond to or post responses to reviews.

    It is noted that a Basic subscription is free for the business. The business owner can decide whether to respond to consumers and post reviews through their content management system. The Basic Subscription allows the business owner to opt out of reviews entirely. The system also offers a QR code that the business can print on a card to give to customers for feedback. This will produce more reviews for the company.

    Consumers can leave a review only if they are customers of that business. The consumer needs to include all the data in the review so that the company clearly understands who left it.

    The review process requires the consumer to provide an email address, and the consumer receives a verification email confirming that the review is legitimate. Once verified, the consumer can leave reviews on any other businesses on the Site that they have been customers of. However, they can only leave one review per business.

    Businesses with accounts can handle reviews, post them, and, of course, respond to them. Safe and Trusted Canada does not handle complaints.

    If the consumer has a complaint against a business, has left a review, and is not satisfied with the business owner’s response, other options are available. We suggest that you file a complaint with the Better Business Bureau or seek legal advice. Our Site links to BBB reports, if available, from where you can quickly leave both a review and a complaint.

    Although we understand the importance of reviews, we are not interested in business owners leaving positive reviews about their business through their employees or people connected to the company.  This would be a violation of our policy.  

    Safe and Trusted Canada sees problems with some people leaving reviews about businesses in one part of the country and two hours later leaving a review about a company 2000 miles away.  Sometimes, you will see multiple reviews for different companies, all from the same person on the same day.  The business owner can reject a review from anyone who is not an actual customer. 

    Our system indicates that business and customer transactions are theirs alone. We do not mediate issues, including reviews.

    So our system puts review posting directly in the hands of the business owner, with numerous options to address issues and verify reviews from actual customers who have dealt with the business.

    Users can leave a review by placing their email address and, preferably, a phone number in the review area. This allows a business to contact the customer directly to thank them for the review or to give a heads-up about a problem. The email address will be verified only once during our process. This way, users can leave reviews for other businesses on our system.

    All Accounts can keep the review for reference, respond directly to the customer, or delete it with a note explaining why the business owner deleted it. The review may also be posted or not posted by the business. Any deleted review is sent to Safe and Trusted Canada administration staff for further review. The Site is looking for companies that can manage and respond to customers.

    Posting the review. The business is not allowed to post reviews from those directly connected to the company as an employee or as any staff linked to the business. Doing so would cause concerns because this would be a fraudulent review.

    Posting the review with a response.  The area of reply can be for both negative or positive reviews.  The business then posts the review.

    Rejection of a review for other reasons.  Other reasons for rejecting a review might be as follows:

    • The business is in a court action with the consumer or is in collections.
    • The business is not aware that this is a customer.
    • The review is a personal attack, not an objective one.
    • Employee complaints and issues.
    • Business-to-business relationships.

    The bottom line is that a small percentage of reviews will be negative, and the business must deal with its legitimate customers.  The business owner will not be blindsided and can address issues they were unaware of before they became major problems on social media and multiple review sites.

    The business owner must post reviews using their account.

    The review format allows the consumer to decide whether to leave a positive, neutral, or negative review. It will also enable consumers to share their opinion on whether they are likely or less likely to recommend this business to others. The business owner verifies the review before it can be posted. If the company does not have an account, the rating is always posted, but the review content is not.

    The consumer will only see posted reviews. A rejected review will not appear in the overall rating. Suppose the consumer is unhappy with the business and feels the owner is not treating them appropriately. In that case, they can leave reviews on other sites or take legal action.

    Clearly, the site indicates in every profile that transactions between the consumer and the business are between the two entities.

    Safe and Trusted Canada provides links to review sites associated with the business. If the company has a subscription, it can opt not to show reviews on other review sites besides Google and the Better Business Bureau.

    The business owner will have access to links to other review sites through their account.  These review links may be proprietary to a particular site and may not be published automatically.  The business owner can see information on other sites to correct their business information and may publish their review sites if they have a paid account.

     

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • Promotional Discounts for the Standard Subscription

    Safe and Trusted Canada ( The Site) provides the option for a Standard Plan for $199.00 plus GST for a yearly subscription. Yearly subscriptions are automatically billed 60 days before the subscription expiration date.

    See the application.  Credibility Matters

    The maximum discount for the Standard Subscription is $25.00

    Businesses that meet our standards are eligible for a discount if they:
    Operate in regions with a population under 1.5 million or link their business website to their Safe and Trusted Canada profile if they operate in an area with a population of over 1.5 million people. A business may be charged as little as $174.00 per year or $16.50 per month for 12 months. Please note that monthly payments have an extra $2.00 per month to cover increased transaction costs.  

    If you are using the link as a discount or want to connect your website and your Safe and Trusted profile, see the following link.   Use the embed code accessible in their content management area.  Where Do You Find the Embed Code to Link Your Profile and Your Website

    These discounts ensure that every business in Canada has equal access to our platform at a reduced rate.

     

    Please remember that the Standard Subscription is a premium account type with many presentation options. Only the Advanced Subscription and Professional Subscription offer more.    

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists. Credibility Starts Here

  • Easily Compare Subscription Levels

    See the application. Credibility Matters

    Please note that all pricing is subject to change.  All pricing is subject to a 5% GST.   Monthly payment plans include additional processing fees, which result in a slightly higher total than the annual option.

    Information Only: Businesses cannot change content, but can request removal at any time. All listings are in the last level, which is level 6.

    Basic Subscription: Businesses can change all content in their listings. They can also copy and paste content from their website into their profiles. The business is limited to five subcategories and one trade area. Direct links are now available to any part of your website.  The account holder has to request this through our chat widget or by contacting us by email. If the company receives no alerts for placing false information in its profile, it can request removal at any time. There is no charge for this subscription level. All listings are at level 5.  Setup is done at no charge, and the account holder gets a username and password to ensure their information is always current.

    Plus Subscription: This is identical to the Basic Subscription, except that the business can have up to 20 subcategories. Direct links are now available to any part of your website by using our chat widget or by contacting us by email. There is a $99 annual fee. Monthly payments are $10.25. All listings are at Level 4. Taxes add 5% GST to all totals. If the company receives no alerts for placing false information in its profile, it can request removal at any time. There is no charge for this subscription level. All listings are at level 5.  Setup is done at no charge, and the account holder gets a username and password to ensure their information is always current.
    If the business is a Trusted Health or Business Professional, this subscription is at no cost.   See more. 

     

    Standard Subscription: The Standard Subscription includes all the features of the Plus Subscription with added flexibility for businesses looking to expand their visibility and lead generation.  The difference is that the Business owner can have up to 30 subcategories, five trade areas, five image uploads, one PDF Upload, and one link to YouTube.   The business can opt for consumer quotes to get more leads. There is a $199 annual fee.   The monthly amount is 18.58.  There is a possibility of up to $25 in discounts.   A business could pay as little as $174.00 yearly with a monthly amount of $16.50. All businesses are in Level 3. Companies can double their trade areas from 5 to 10 for $25.00. Taxes add 5% GST to all totals. All links in the business profile can now be direct links to the business website or your affiliations. Direct Linking is a significant benefit to your business. If the company receives no alerts for placing false information in its profile, it can request removal at any time. There is no charge for this subscription level. All listings are at level 5.  Setup is done at no charge, and the account holder gets a username and password to ensure their information is always current.

    Advanced Subscription: The Advanced Subscription includes all the features of the Standard Subscription, along with added flexibility for businesses seeking to expand their visibility and lead generation. This is the same as the Standard Subscription, but the Business owner can have up to 40 subcategories, 10 trade areas, 5 PDF Uploads, and 5 YouTube Links. There is a $399 annual fee. The monthly amount is $35.25. A company may receive up to $50 in discounts. A business can pay as little as $31.08 per month or $349.00 per year. All Businesses are in Level 2. Companies can double their trade areas from 10 to 20 for $50.00. Taxes add 5% GST to all totals. All links in the business profile can now be direct links to the business website or your affiliations. Direct Linking is a significant benefit to your business.  If the company receives no alerts for placing false information in its profile, it can request removal at any time. There is no charge for this subscription level. All listings are at level 5.  Setup is done at no charge, and the account holder gets a username and password to ensure their information is always current.

    Professional Subscription: The Professional Subscription includes all the features of the Advanced Subscription, with maximum visibility. It is identical to the Advanced Subscription, but the business owner can have up to 60 subcategories, 20 trade areas, 10 PDF Uploads, and 10 YouTube Links.   The annual fee is $599. The monthly amount is $51.91. A business may receive up to $100 in discounts. A business can pay as little as $499 yearly. The monthly amount may be as little as $43.58.  All Businesses are in Level 1, the top tier in the database. Depending on the application, companies can double their trade areas from 20 to 40 for $100.  All links in the business profile can now be direct links to the business website or your affiliations. Direct Linking is a significant benefit to your business.  If the company receives no alerts for placing false information in its profile, it can request removal at any time. There is no charge for this subscription level. All listings are at level 5.  Setup is done at no charge, and the account holder gets a username and password to ensure their information is always current.

  • What is a Basic Subscription?

    Safe and Trusted Canada ( The Site) offers the Basic Plan option at no cost to the business owner.

    See the application.  Credibility Counts

    Our goal is to provide consumers with alternatives based on credentials, reviews and business history rather than an exhaustive list of providers.  If we have a suitable number of choices with higher subscription types, specific categories may not be available for this account type.

    There is no risk to business owners unless they present false information through their account access.  See Alerts. 

    Only the business owner can authorize an account.  All businesses can apply for the Basic Subscription at no charge.

    Not all businesses qualify for an account. Features and Benefits.

    We look for businesses with credentials. Business Credentials

    How to Add Content to Your Profile

    28 Key Differences From Other Providers.

    34 Reasons to Link Your Profile

    See Trade Areas and Categories 

    40 Reasons Your Business Must Have An Account Today

    Make a difference in your business.  Sign up today.

    Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

    Our system makes it easy for the business.  See the video below.

     

    As a business owner, your time and money are valuable. That’s why we’re here to help you generate your business profile quickly and efficiently. Our process is simple. All you need to do is send us an email from your business owner account, and our team will take care of the rest. We work exclusively with business owners or designated marketing staff to ensure that your profile is optimized with your input and under your control through our account management platform. Let us take the burden of profile generation off your shoulders, so you can focus on what really matters – your business.

    See the video.

     

    Premium Subscriptions Increase Views 

    See the Basic Subscription video below.

     

    This account type allows the account holder to place up to 5 subcategories into their profile.  The account holder has the ability to place that profile in up to 1 trade area adjacent to the business location.   Any categories placed by our admin staff for restaurants and hotels will be retained automatically.

    What is your business credentials score with consumers? See the video.

    Consumers can easily search for a business and select the business they want based on credentials.

    Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.

    If you are a contractor, in addition to the above, do you carry worker’s compensation and liability insurance and do you provide written contracts and warranty? So, in addition to the subscription level, contractor credentials provide the consumer with the separation needed between one business and another. A business must guarantee that the listed contractor’s credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.

    The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and that average is the credentials score for that business.   The composite review may be available to the consumer if it is completed.  Hotels and Restaurants will retain their scores because this is an average of all review sites as Information Only profiles.  Once they apply for account status, they lose their credential score.

    In all cases, consumers will evaluate and make their own decisions.

    The business is in the fifth tier of the database.  See the video.

     

    Display of the business occurs above Information Only Profiles and Basic Subscriptions and any others who may have signed up for the Basic Subscription after your business in your region or categories.  The Basic  Subscription is listed according to our Business Order of Display.

    Every View is measured for the Business Owner. The measured views are secured in the content management pages for the business and are not displayed for public view. See More

    Bypass your competition.  Simply link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.

     

    This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won’t see your competition.    This advantage could be huge for you as a business owner in many ways.

    Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition in the process.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

    In all cases, consumers will evaluate and make their own decisions.

    Link to all your national affiliations like BBB and Chamber of Commerce.  See the video.

     

    You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business.  go to the content management area in the Basic area, and under affiliations, list each of them.  Place the affiliation’s name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation.  If you have a professional subscription, all the affiliations automatically shorten.  This also works for your website and links back to certain parts of your website.    Using Links in Your Business Presentation.

    See the whole picture of a business.  See the video.

     

    One of our platform’s benefits is that the business can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different, promotions, now hiring, and even specific links to their website.  They manage their own reviews and send all their information to a potential client in one link.  This gives the business owner the ability to give their clients the whole picture.

    Your subscription allows customers to leave reviews.  See the tutorial 

    See the video about reviews.

     

    All reviews are monitored and posted by the business owner.  The advantage here is that you are always on top of your business as a business owner.  You can request the deletion of corrected customer reviews or even ask the customer for a new review.  As a business, you are not allowed to review your own business.    The advantage for you is that you are always on top of your business.

    One of the problems with reviews is that, too often, a business is blindsided by a negative review.  Never be blindsided again.   See the video.

     

    One of the problems most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive in asking for feedback.

    The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and instantly become aware of issues unknown to the business owner.

    Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve problems with customers before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau.

    Present Your Business Basics First.  We call them credentials.  See the video.

     

    Safe and Trusted Canada is looking for businesses that have an advertised name that is registered and meeting licensing requirements for the business’s physical trade area.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access.

    In addition to the Business credentials, if you are a contractor, The Site allows the contractor to indicate that they have liability insurance, worker’s compensation, and warranties in writing.    We are looking for businesses that can clearly articulate their credentials in the content management area provided in account access and add to their overall credential score.

    The business owner agrees that they will receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates and monthly newsletters. See your content management system for your business in the video. 

    Our content management system allows the business unlimited options including the ability to manage, market, and grow their business.

    What causes an alert? As with all subscriptions, the company must be responsible and accountable.  Business owners with subscriptions must ensure the accuracy of credentials in their profiles. The business owner can ask all the customers for reviews, post reviews, and handle private issues.  The business owner must ensure that they do not post reviews from anyone connected with their company. See Alerts. 

    Some business categories are not part of the Site.  Our current category options are the same in every city and town.   See Saskatoon as an example. The Site is currently expanding. See other areas.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet.
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
    • It is the responsibility of the user to check the credentials advertised by the business.
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other.
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time.
    • See all subscription types for businesses. 
    • See our YouTube Channel playlists.

  • Business Order of Display

    The display order affects how the consumer views businesses on this website.

    See the application.  Credibility Counts

    The display order is not a factor if the company uses its website’s Safe and Trusted logo and code.  Using the logo and code provided gives a direct link from the company to the profile on Safe and Trusted and bypasses our order of display.

    The display order is not a factor when a consumer uses the website’s Credentials Search function, as consumers may be looking for credentials that will impact the display order. For example, looking for businesses that have been in business for ten years or more will significantly affect the view.  

    All subscriptions are at different levels. The start date of the business subscription determines placement for any account type, except for Information Only profiles, which are currently listed alphabetically.

    Please note that we are now adding a new element to the way all listings are displayed to ensure that the consumer deals with the best business possible. 

    As we can provide to the consumer, Google reviews will be a factor in the business display of our database. For example, the business category of Hotels is currently listed alphabetically for Information-Only profiles. Information profiles will gradually change to display the highest Google Review rating. Other account types will follow suit, making our process fair and equitable for all businesses while clarifying the consumer better.  The new order will be made by subscription type, composite rating, and business name alphabetically for hotels and restaurants.  Composite scores are not a factor for other business categories.

    Based on additional information, consumers can view each business’s business and contractor credentials and make their own decisions.

    Is the Advertised Name registered? Is the business licensed for the business category and city or town? How many years they have been in business is also a factor.  You must guarantee that the listed business credentials are correct if you are a business owner.   Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information Only profiles cannot list business credentials.

    If you are a contractor, do you carry worker’s compensation and liability insurance and provide written contracts and warranties in addition to the above? So, in addition to the subscription level, contractor credentials offer the consumer the separation needed between one business and another. A company must guarantee that the listed contractor’s credentials are accurate.  Your credentials can be viewed and searched by consumers. The Site will not score or validate the credentials.  Information-only profiles cannot list business credentials.

    All information-only profiles will be seen by the date added to the website by business category and trade area. The Site will still link to various review sites and social media for Information-Only profiles. Information-only profiles can be removed if they verify they are no longer in business or at the business owner’s request.

    In all cases, consumers will evaluate and make their own decisions.

    If a company moves from a Professional Subscription to a Basic Subscription, it loses its subscription level and does not retain the date of its initial signup.

    Consumers can refine their search by viewing the business’s external review sites and reviews generated on Safe and Trusted Canada.

    Tier 1 – Professional – See Professional Subscription
    Tier 2-  Advanced –  See Advanced Subscription
    Tier 3-  Standard – See Standard Subscription
    Tier 4 – Plus  – See Plus Subscription
    Tier 5 – Basic – See Basic Subscription
    Tier 6 – Information Only –See Information Only

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet.
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
    • It is the responsibility of the user to check the credentials advertised by the business.
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other.
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time.
    • See all subscription types for businesses.
    • See our YouTube Channel playlist

  • See Your Application Options

    There is one application for Canada.  Remember, as a business, the Basic Subscription is always free so that you can assess your options further.   

    See the application.  Credibility Counts

    Easily compare Subscription Levels

    31 Key Differences from Other Providers

    40 Reasons Why Your Business Must Have An Account.

    34 Reasons Why Should You Link Your Profile and Your Website

    See all Listings and Trade Areas In Canada

    Manage Your Business Content 

    About Safe and Trusted Canada

     

  • What is an Information Only Profile?

    Safe and Trusted Canada is a consumer-focused discovery platform.  Our goal is to help consumers compare and identify businesses that are relevant, current, and useful when making purchasing decisions.

    Information-Only profiles may appear on the Site to help consumers discover businesses and explore publicly available information, such as contact details and links to third-party review platforms. These profiles are created using publicly available information and do not represent an endorsement, verification, or accreditation by Safe and Trusted Canada.

    Information -Only profiles are not permanent listings. They are provided at the Site’s discretion and may be reviewed, updated, limited, or removed at any time.

    Safe and Trusted Canada may remove an Information-Only profile when;

    a) The business is no longer operating or cannot be reasonably verified.
    b) The information is outdated, incomplete, or misleading
    c) The category or region is being curated to improve consumer clarity
    d) The business requests removal
    e) The profile no longer contributes meaningfully to consumer decision-making

    Businesses that wish to control, update or expand their presence may apply for a free Basic Subscription at any time. See the application.  Credibility Matters

    Safe and Trusted Canada is not a regulator, accreditation body, or complaint authority. Consumers are encouraged to review all available sources and make their own decisions.

    Safe and Trusted Canada focuses on helping consumers identify the most relevant and useful business options, rather than listing every business.

    All our account types are for legitimate businesses.  The business owner must list their credentials and must not have any readily apparent issues known to consumers.  A business owner can apply at any time.

    Only the business owner can authorize an account. We look for companies with credentials. Business Credentials

    See more information and subscription types. 

    Protect Your Interests at all times.

     

     

    Safe and Trusted Canada, “The Site”,” now allows consumer reviews. Information-only profiles cannot respond or post reviews because they do not  have account status.  his will give the consumer information that may not be available unless the business takes out an account.

     

    Users are responsible for viewing all the links, ratings, and reviews. The review sites can be positive or negative.   See the Better Business Links if they are available.  The links can change at any time.  The business as an Information Only profile is, as it is highlighted, ” Information Only.”

    Information Only profiles can ask for archival of their listing if they are no longer in business.  If Google and Better Business Business Bureau have the business as closed, we will also archive and remove it.  They can also ask for removal as they own their business information.  The Site may remove businesses with incomplete information on periodic review.  Safe and Trusted Canada is a neutral site.

    As a business,  if your Information Only Profile needs updating, the company can contact The Site.  There is no obligation for you to apply for an account, but suggest this as an option to grow your business further at no cost.  If you are out of business, please advise so that the site admin can archive your profile.


    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet.
    • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
    • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
    • It is the responsibility of the user to check the credentials advertised by the business.
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other.
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time.
    • See all subscription types for businesses. 
    • See our YouTube Channel playlists.

  • What is the Plus Subscription?

    Safe and Trusted Canada (the Site) offers the Plus Subscription option, priced at $99.00 plus GST per year. Yearly subscriptions are automatically billed 60 days before expiration.  

    All yearly subscriptions paid monthly are billed at the subscription amount divided by 12, with a $2.00 monthly transaction fee for a consecutive 12-month period.  Monthly subscriptions paid yearly are $10.25 plus GST. If paid annually, excluding tax, the daily investment is $0.27.  There are no discounts. 

    All subscription types require Business Credentials.

    See the application.  Credibility Matters

    See the Search functions of our Directory

    Each subscription type with permission comes with a Done-for-You Setup.

    Each business owner has complete control over their profile, including credentials, categories, photos, videos, website links, and references on review sites at any time.  The Plus Subscription does not allow direct links to the business website, images, or videos.  It focuses on credentials.

    Please see our Terms and Conditions of Use and the Legal Disclaimers and Policies.

    Our system makes it easy for the business. See the video below.

     

    Your business is important to you. Why waste your time and money? Let us generate your profile so that you can determine the best options for your business. All that is required is an email from the business owner. We only deal with the business owner or their designated marketing staff. This is because we want your profile maximized with you, the owner, in complete control through your account management platform.

    Premium Subscriptions Increase Views

    See the video about the Plus Subscription below.

     

    This account type allows the account holder to create up to 20 subcategories in their profile and place that profile in up to 1 trade area adjacent to the business location.

    Payments can be made by credit card, cheque or electronic transfer. There are no refunds for paid accounts as The Site gives the Basic Account at no charge for evaluation purposes of our Site Content Management System.

    What is your business credentials score with consumers? See the video.

     

    We would like to remind all businesses and contractors of the importance of accurately listing their credentials on our website. When consumers search for a business or contractor, they rely on the listed credentials to make their decision. Businesses and contractors must guarantee the accuracy of their credentials.

    Consumers can easily search for a business based on their credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, such as workers’ compensation, liability insurance, and written contracts, provide consumers with the necessary information to make an informed decision.

    Businesses and contractors must understand that consumers can view and search their credentials. The site will not score or validate credentials; consumers are responsible for their own decisions. Therefore, businesses and contractors must take responsibility for ensuring the accuracy of their credentials.

    By accurately listing your credentials, you can establish trust with potential customers and stand out from your competitors. Thank you for your cooperation in ensuring the accuracy of the listed credentials.

    The credential score for hotels and restaurants is the composite review done by Safe and Trusted Canada. All the review sites form the composite review, and the average is the credential score for that business. The composite review may be available to the consumer if it is completed. Hotels and Restaurants will retain their scores because this is an average of all review sites as Information-Only profiles.

    In all cases, consumers will evaluate and make their own decisions.

    The business is in the fourth tier of the database.  See the video.

     

    The business is displayed above: Information Only Profiles, Basic Subscriptions, and Plus Subscriptions for those who may have signed up for the Plus Subscription after your business in your region or categories. Your listed business credentials also impact the order of display. The Plus Subscription is listed according to our Business Order of Display.

    The Business Owner measures every View. The measured views are secured in the business content management pages and are not displayed for public view. See More

    Bypass your competition.  Link your profile on Safe and Trusted Canada, and your linking bypasses the competition.  See the video.

     

    This means that the user does not have to search you out as a business on the Safe and Trusted site, which could also mean that your customers won’t see your competition.    This advantage could be huge for you as a business owner.

    Use your profile to augment your website.  You can add material to your profile more easily than on your website; more importantly, the user doesn’t see your competition.  Imagine all the material on your Safe and Trusted Canada profile that is not on your website.

    You can also link to all your local affiliations and any business category affiliations that show why customers should pick you.  Affiliations add to the overall credibility of a business. Go to the content management area in the Basic section and list each affiliation under the relevant category.  Place the affiliation’s name, then add the link to your listing with that affiliation.  Place the full link next to the name of the affiliation. If you have a Professional, Advanced, or Standard subscription, all affiliations are automatically shortened.  This also works for your website and links back to certain parts of your website.    Using Links in Your Business Presentation.

    See the whole picture of a business.  See the video

     

    One of our platform’s benefits is that businesses can place their contact information, social media links, business credentials, and all their review sites.  They can highlight what makes them different, promotions, now hiring, and even specific links to their website.  They manage their reviews and send all their information to a potential client in one link.  This allows the business owner to give their clients the whole picture.

    Your subscription allows customers to leave reviews.  See the tutorial 

    See the video about reviews.

     

    All reviews are monitored and posted by the business owner.  The advantage here is that you are always on top of your business as a business owner.  You can request the deletion of corrected customer reviews or even ask the customer for a new review.  As a business, you are not allowed to review your own business.    The advantage is that you are always on top of your business.

    One of the problems with reviews is that, too often, a business is blindsided by a negative review.  Never be blindsided again.   See the video.

     

    One problem most businesses experience is not asking for reviews. They are worried about negative reviews and are not proactive about asking for feedback.

    The Safe and Trusted Review system allows the business owner to proactively ask for customer feedback and become aware of issues that may be unknown to the owner.

    Use proactive reviews to identify issues quickly for the business owner.  This will enable the business owner to quickly mitigate issues and resolve customer problems before they escalate out of hand with reviews on websites or even complaints to Better Business Bureau.

    Present Your Business Basics First.  We call them credentials.  See the video.

     

    Safe and Trusted Canada is looking for businesses with an advertised name registered and meeting licensing requirements for the business’s physical trade area.  Years in business matters on our website.  We are looking for businesses that can clearly articulate that in their credentials in the content management area provided in account access.

    In addition to the business credentials, if you are a contractor, the Site allows the contractor to indicate in writing that they have liability insurance, worker’s compensation, and warranties.    We are looking for businesses that can articulate their credentials in the content management area provided in account access and add to their overall credential score with consumers.

    The business owner agrees to receive Safe and Trusted Canada emails regarding customer reviews, instructions, updates, and monthly newsletters. The video shows your content management system for your business. 

    Our content management system allows businesses unlimited options, including managing, marketing, and growing their business.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • Become an Independent Business Affiliate Today

    Our Independent Business Affiliate program is ideal for business organizations or individuals seeking extra income by assisting other businesses in marketing.

    The Independent Affiliate is not an employee. They work their hours and cover their expenses.  Any requirements for their home province or government agencies are entirely the responsibility of the Independent Affiliate.

    Ideally, they are an independent agency owner who wishes to add other product lines to their business.

     

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived. When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

        • Information Only Profiles are advertised to the public on the internet.
        • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • The Site provides public links to review sites that permit us to publish those links.
        • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
        • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests, as the removal of the business, may occur at any time.
        • See all subscription types for businesses. 
        • See our YouTube Channel playlists.

         

        • Use this Site as only one source of information and seek other sources if possible.
        • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.
        • Check Better Business Bureau Report if available.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.
        • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests as removal of the business may occur at any time.

         

         

         

  • What Causes an Alert About A Business?

    Alerts for Information Only Profiles apply as follows.  

    An Information-Only profile will have a temporary alert placed on the business if it asks for removal or has gone out of business as an Information-Only profile.

    The alert is placed on the business, which will be archived at the same time we place the alert.  The Site will keep the company in our database as archived and not visible.  Pending Google’s update of our site, it may still show up on Google for a short period of time.

    A company that has an Information Only profile can ask to have an account and the ability to update their business information through their account-protected username and password.

     

    Alerts for Account Holders occur when a company has violated the Site significantly.    Account holders may have an alert for the following three reasons. 

    a)  The Account Holder has placed credentials into their profile that they do not have.  The company has committed a major violation of our Site policies and affected the Site’s credibility and all businesses on the Site.  If they do, the company has violated our Site policies significantly. It results in retention on the Site with an Alert Status as an Information Only Profile for one year before archival from the Site. This issue is completely avoidable by the business owner.

    b)  Account holders can opt out of reviews.   Consumers can leave reviews about their business on the Safe and Trusted Canada site.  A consumer cannot leave a review if the business has opted out of reviews.   If the business opts into receiving reviews on the Safe and Trusted Site , then the  business is cautioned not to approve reviews directly or indirectly from staff, employees or those connected with the company.   If they do, the company has violated our Site policies significantly. It results in retention on the Site with an Alert Status as an Information Only profile for one year before archival from the Site.  Please note that a company has a choice not to handle reviews by not opting out of reviews from their account.  This then would eliminate this issue entirely. 

    c) The account holder has gone out of business.

    d) The Alert is placed on the business for one year.  After one year, the company is archived and no longer visible.

    What we have often found is that the business owner has a marketing agency looking for increase their search engine optimization for the business.  The marketing agency has no great knowledge of the business or contractor credentials as a result this becomes a liability to the business.

    This is why we prefer to deal with the business owner at all times to ensure they understand the purpose of the site and what makes us different from other providers.    The site will work directly with any business owner to ensure everything is accurate and more importantly complete to attract consumers to their business.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

       

       

       

      PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

        • Information Only Profiles are as advertised to the public on the internet.
        • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • The Site provides public links to review sites that permit us to publish those links.
        • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
        • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests as the removal of the business may occur at any time.
        • See all subscription types for businesses. 
        • See our YouTube Channel playlists.  The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business. PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE
          • Information Only Profiles are as advertised to the public on the internet.
          • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
          • The Site provides public links to review sites that permit us to publish those links.
          • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.
          • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.
          • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.
          • It is the responsibility of the user to check the credentials advertised by the business.
          • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
          • The company and the consumer entirely determine transactions with each other.
          • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
          • Seek legal advice for complex transactions.
          • Protect your interests as removal of the business may occur at any time.

           

  • Consumer Equote

    Safe and Trusted Canada offers Equote Request to consumers as a part of our total search function for businesses.

    Businesses with premium subscriptions can receive requests from consumers who want to gather quotes from several businesses without making a phone call.   Just one lead could make a new customer.

    This is an automatic benefit to some key business categories.  The business owner has the ability to opt out of Equote Requests through their content management area.

    The consumer selects the trade area and then the business category.

    The consumer selects the standard credentials they are looking to business to have first.  Here they will decide on how many years in business are necessary, whether the advertised name of the business is registered and if all the legal requirements for the trade area and category are in place.  The business owner has to guarantee what they place in their credentials area is accurate or if it is subsequently shown that the credentials are false, the business will be faced with an alert notification on their profile for one year and will be removed.

    If the business category is a contractor, the consumer yet again determines the contractor credentials they are looking at the business to possess.  Again the credentials placed into the profile by the business owner must be accurate.

    The consumer fills out their name, phone number and email address and enough detail that makes it easy for the business to contact you and arrange a quote.

    Please note that it is up to the business owner if they want to opt into the request equote system.   They do this through the content management system of the Safe and Trusted platform for their business.

    Only businesses that have agreed to be part of the request equote will be seen by the consumer for selection purposes.

    This benefit allows the consumer to ask for quotes from up to 10 businesses at one time.  This saves the consumer time and money and is only done after the consumer has listed the credentials they are looking for in hiring a business in the first place.

    The consumer can select up to 10 businesses if available and places their email contact into the form as well as their phone number, first and last name.   The consumer adds content to give the business more information as to what they are requesting.  EG. Roofing quote for 1000 square foot house.  Looking for a quote from a business that provides total cleanup and hauling of debris away as part of the overall price.

    Admin contacts the consumer to ensure that they are a viable lead or that our Site can provide assistance.   The businesses on our Site will have generally more qualifications, credentials, and history than other sites where there is no system of sort and selection involved.

    The business seen first in the database has a greater opportunity to receive requests.  This is a great lead system for the business as well as saving time for the consumer.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

        •  internet.
        • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • The Site provides public links to review sites that permit us to publish those links.
        • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
        • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests as the removal of the business may occur at any time.
        • See all subscription types for businesses. 
        • See our YouTube Channel playlists.

  • Add Promotions to Your Business Profile.

    Premium subscriptions can place discount options and promotions into their profile.   

    They can add this feature through their content management area. 

    See our application.  Credibility Starts Here

    Got Questions?  Credibility Questions and Links

    Sign up today. 

    The first step is to add text to your business profile under discounts and promotions.  The second step is to pick the Promotions under categories and add the subcategory for the type of promotion.

    This gives the owner more opportunities to generate traffic for their business.

    Your promotion is seen in every Trade Area that the business owner assigns to their profile.   Promotions are at the top of every Trade area if the consumer searches by trade area.   Promotions are also seen if the person picks a particular trade area and searches for Promotions. 

     

    Be sure to cancel the promotion if it is no longer applicable.  

    The first step is to delete text to your business profile under discounts and promotions.  The second step is to delete the subcategory under Promotions. 

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled. The company may also be archived.
    See When We Archive a Business

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet. 
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.     
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.  
      • It is the responsibility of the user to check the credentials advertised by the business.  
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other. 
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time. 
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists. Credibility Starts Here

  • Safe and Trusted Edmonton Alberta

    Find Information you need as a consumer about businesses in Edmonton, Alberta.

    See links to review sites and use our credentials filters to sort and select businesses based on what is important to you as a consumer. 

    Remember, the business can list their business as a Basic Subscription at no charge. 

    We look for businesses that are licensed, legal and have good reviews for account access. 

    The user can quickly drill down to the category and business using the search filters from the website’s home page.  Each primary category has several subcategories on the Site, which will pop up when searching any primary category. Just start by typing into the business category area. 

    See the Edmonton Categories. 

    Learn More Before Selecting a City or Town Link 

  • Safe and Trusted Toronto Ontario

    Find Information you need as a consumer about businesses in Toronto Ontario.

    See links to review sites and use our credentials filters to sort and select businesses based on what is important to you as a consumer. 

    Remember, the business can list their business as a Basic Subscription at no charge. 

    We look for businesses that are licensed, legal and have good reviews for account access. 

    The user can quickly drill down to the category and business using the search filters from the website’s home page.  Each primary category has several subcategories that will pop up when searching any primary category on the Site. Just start by typing into the business category area. 

    See Toronto Businesses 

    Learn more before selecting the above link

  • When Do We Archive a Business?

    A business in the marketplace has links to social media, review sites, and business directories, affiliations, and of course, the website of the company.

    Safe and Trusted Canada provides links to everything that we can readily find about the business.   The links could show excellence or a need for improvement.  Safe and Trusted Canada allows the consumer to make their decisions on the quality of the links as well as the quality of the content.  There is no interpretation, nor does Safe and Trusted Canada endorse, validate, recommend or suggest a business.  We provide a system where the consumer sorts and selects companies based on the criteria the user feels vital to them.  

    Information Only profiles contain links to your website, social media, and other review sites that are already available to the consumer.  We include your contact data and additional information available to consumers in one profile.  It is as if the consumer did the research, and of course, we will be happy to update your data if there are changes.  The archival of the business occurs if the company is no longer in operation.  The business owner can contact us, and we are more than happy to inform the Better Business Bureau and Google that your business is no longer in operation. They can contact you directly if required.    

    Account Holders – To protect consumers, other businesses, and the integrity of the Site, Account holders have higher standards and greater responsibilities as a business.

    The reason for this is that the company is now placing content on our Site and has control over reviews, placement of now hiring links, links to affiliations, and can place their credentials into their business profile. 

    Should an account no longer be in operation, the business changes from account status to an Information Only profile?  If the firm develops an F-Rating with Better Business Bureau, or reviews show that the company profile shows concerns, the business profile becomes an information Only profile.  

    The company develops an alert if they place credentials into their business profile they do not possess or post reviews on their profile from people connected directly or indirectly with the firm. Archival cannot happen if the business has an alert. See Alerts. 

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • The Site, as a matter of policy, does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.  
    • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as the removal of the business may occur at any time. 

  • As a Consumer Protect Your Interests at all times.

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.

    See other Videos regarding our services. 

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

    • Information Only Profiles are as advertised to the public on the internet. 
    • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
    • The Site provides public links to review sites that permit us to publish those links.
    • The Site provides private links to all other trademarked review sites about the business directly to the business only through their account access.     
    • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
    • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
    • It is the responsibility of the user to check the credentials advertised by the business.  
    • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
    • The company and the consumer entirely determine transactions with each other. 
    • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
    • Seek legal advice for complex transactions.
    • Protect your interests as removal of the business may occur at any time.

  • No Risk to the Business Owner

    Safe and Trusted Canada is a consumer-focused business information directory designed to help consumers research and compare businesses. The business always controls its business and can request removal at any time.  See our application.  Trust Factors

    Safe and Trusted Canada provides consumers with business information through Information-Only Profiles.  These profiles reflect information consumers would reasonably expect to find online and may include publicly available contact details, the business’s contact details (if publicly available), links to social media platforms, and links to third-party review or profile sites associated with the business.

    Consumers are responsible for reviewing all linked content, ratings, and reviews.  Third-party review platforms may display both positive and negative feedback, and links change over time. Safe and Trusted Canada does not control, verify, or restrict Information Only Profiles based on quality, including both positive and negative feedback.  We will list all businesses and links to all review sites as part of our inclusion standards.
    We list all review sites and social media sites so that the consumer has full information.  We do not endorse any review site or social media site. Those sites are accountable for their own reports.

    An Information-Only Profile is presented exactly as labelled- for informational purposes only.

    Participation in Safe and Trusted Canada is designed to create no risk for business owners. Safe and Trusted Canada is a neutral, consumer-facing informational directory and does not accredit, endorse, validate, or rank. or recommend any business. A business’s presence, absence or subscription level does not reflect its credibility, quality, trustworthiness, legitimacy or regulatory compliance. A listing may be archived if the business fails to update or manage its information, ceases operation or requests removal.

    Information-only profiles may be removed at any time without contacting the company if it is inactive or unverified.  If a business requests removal, Safe and Trusted Canada will archive the listing. Archiving removes the business from public view but prevents accidental re-listings in future updates. Archived records are retained internally for administrative purposes only.  Businesses that maintain an active account and accurate information remain listed according to their current subscription level.  Safe and Trusted Canada recognizes that Restaurants. Hotels and other hospitality businesses differ from credential-based service providers.  These listings are retained to preserve consumer choice, particularly in small communities, and rely primarily on ratings and public reviews from multiple platforms.

    Business owners remain in control of their participation in Safe and Trusted Canada at all times.  Participation is voluntary.  Businesses may update, downgrade, or cancel their subscription at any time.  They will remain as an Information Only profile unless the owner confirms they are no longer in business or the business requests removal.

    Businesses with an Information-Only profile may contact Site Administration by email or through the chat widget to request correction to basic factual information. Businesses may also apply for a free Basic Subscription, which allows them to manage and update profile content directly and, where applicable, display business-provided credentials.

    When a business is confirmed to be permanently out of operation, its profile is marked “Out of Business” to inform consumers. 

    Profile Alerts and Consumer Notices

    Safe and Trusted Canada may apply a visible alert to a business with an account profile where the business controls content in the following situations:

    a) A visible alert may be applied where a business represents credentials, certifications, or affiliations that it does not possess.  Safe and Trusted Canada does not act as a licensing or regulatory authority; municipal, provincial, and federal agencies are responsible for monitoring business legitimacy, licensing, professional regulation, and workers’ compensation.  Displaying credentials is optional and primarily relevant to contractor-based businesses.  All credentials are self-reported and not required. Businesses are responsible for ensuring that any credentials they display are accurate and up to date.

    b) A visible alert may be applied where reviews are represented as independent but originate from individuals connected to the business.

    c) Where a business is no longer in operation, Safe and Trusted Canada updates the profile accordingly.  This is a common occurrence across all industries.  Businesses may notify Site Administration if they have permanently closed.  Information-only profiles are updated automatically when closure is confirmed.  Where a business previously displayed credentials or where consumer interactions may be affected, a visible “Out of Business” alert may be applied to support consumer awareness.

    In each of these cases, an alert remains visible on the profile for one year, after which the profile may be archived, where applicable.

    Subscription Notes

    Safe and Trusted Canada offers a free Basic Subscription to most businesses seeking to engage with consumers and present their credentials transparently. Paid subscriptions are non-refundable.

    If a paid subscription is cancelled, the profile automatically reverts to an Information-Only Profile.  Profiles are archived only when a business is confirmed to be permanently closed and has completed the one-year Out of Business visibility period.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

        • Information Only Profiles are advertised to the public on the internet.
        • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
        • The Site provides public links to review sites that permit us to publish those links.
        • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
        • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
        • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
        • It is the responsibility of the user to check the credentials advertised by the business.
        • Notify Site Admin immediately where the business is advertising credentials they do not have or information is not current.
        • The company and the consumer entirely determine transactions with each other.
        • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
        • Seek legal advice for complex transactions.
        • Protect your interests, as the removal of the business, may occur at any time.
        • See all subscription types for businesses. 
        • See our YouTube Channel playlists.

  • Business and Consumer Clarity

    Safe and Trusted Canada provides a neutral system for businesses and consumers.

    This neutral system clearly indicates that Safe and Trusted Canada does not accredit, endorse, suggest, or validate any business. Every listing clearly states that Safe and Trusted Canada does not accredit, endorse, validate, or recommend any business. Some companies may already be subject to external oversight, regulation, accreditation or long-term public accountability through organizations. Other companies may be accredited with the BBB or other industry-specific organizations.

    When that information is readily available, Safe and Trusted Canada may display links to that organization. In some cases, those organizations provide additional information, including categories, reviews, licensing details, and ratings. Safe and Trusted Canada automatically offers links to the BBB and other review sites, where consumers can find more information about the business. This improves transparency for consumers and reduces confusion. Account holders can control links to review sites and deselect them.

    The BBB still provides consumer rating information, complaint history, and other relevant details.   Safe and Trusted Canada currently holds BBB accreditation. See our report.

    The report indicates that we have been in business for 23 years. It shows all our business categories, payment methods, and additional information. BBB accredited businesses can link to their profiles at any time.  We make it very clear that we do not endorse any organization, including BBB.  Although we do not endorse BBB, we generally support its activities in Canada.

    Regulated health professionals operate under strict provincial or national licensing requirements and public oversight. Some categories may include a regulated health professional with a valid provincial or national license. This includes (but is not limited to): Physicians and Surgeons, Dentists, Chiropractors, Massage Therapists, Physiotherapists, Optometrists, Occupational Therapists, Psychologists, Registered Nurses, Dietitians, Audiologists, Midwives, Podiatrists, Pharmacists, and Naturopathic Doctors. These professionals are subject to strict oversight and are already publicly accountable. Health Professionals can link to their organizations at any time with a Premium Subscription.

    Legal and Regulatory Businesses May Include -Lawyers, Immigration Consultants, Finance and Accounting Chartered Professional Accountants, Certified Financial Planners, Mortgage Brokers and Agents, Insurance Brokers and Advisors, Chartered Financial Analysts, and formally credentialed Bookkeepers Real Estate and Property Licensed Real Estate Agents and Brokers, Property Managers, Certified Appraisers Technical and Construction Professional Engineers, Architects, Architectural Technologists, Certified Technicians and Technologists, Certified Project Managers, Licensed Home Inspectors Business Consulting and Support Services Certified Management Consultants, Human Resources Professionals, Mediators, and Arbitrators with recognized professional designations. Legal and Regulatory Businesses may link to their organizations at any time.  Our direct linking can occur with any premium subscription.

    Businesses with 10+ Years in Operation  Longevity matters.

    Businesses that have operated for 10 years or more may have demonstrated consistency, reputation, and the ability to serve consumers over time. Our credentials system clearly references how long the business has been in operation.

    Safe and Trusted Canada is not allowed to favour one business over another based on affiliations or time in business. Doing so would not make our system neutral and would suggest that one type of organization or credential matters.

    What this means: 

    This means that our application is the same for everyone. There are no discounts for any business, regardless of association. To do so would mean that Safe and Trusted Canada endorses an association or an affiliation.

    Business owners can manage, correct, or add subcategories by subscribing.   See our new application coming in February.

    See All Information For Business Owners

    See the Search Functions of Our Directory

    All subscriptions follow the rule that a subscription adds all subcategories for that subscription, plus those already assigned to the business as an Information Only Profile. Discounts apply to subscriptions when the company is advertising in an area with fewer than 1.5 million people.

    All Information Only profiles will see possible subcategories related to their business. They will also see possible regions related to their business. This gives the business owner more information on the subscription type they may want, without activating additional subcategories or trade areas, as an Information Only profile.

    We suggest that a business apply for the Free Basic Subscription to learn if this is the right venue for your business advertising.

    We have updated our application process and this will be coming in the first wee of February 2026.

     

     

     

     

     

     

  • What is Your Trusted Score with Consumers?

    The implementation of the Credentials Score is now in place for all businesses.

    Credentials are part of the overall business presentation through account access. They are another way to give consumers accurate information.  A company that does not state its standard or contractor credentials loses to competitors who do.  If the business lacks the basics, account privileges may be cancelled.

    Businesses may apply for account status.  See all Subscription Types

    Not all businesses qualify for an account. Features and Benefits.

    We look for Trusted Factors.  Trusted Factors

    What is your Trusted Factors score  with consumers? See the video.

     

    We want to remind all businesses and contractors of the importance of accurately listing their credentials on our site. When consumers search for a business or contractor, they rely on the credentials listed to make their decision. It is crucial that businesses and contractors guarantee the accuracy of their credentials.

    Consumers can easily search for a business based on their credentials, such as registration, licensing, and years in business. Similarly, contractor credentials, like worker’s compensation, liability, and written contracts, provide consumers with the necessary information to make an informed decision.

    It is essential that businesses and contractors understand that their credentials can be viewed and searched by consumers. The site will not score or validate credentials; consumers make their own decisions. Therefore, it is crucial that businesses and contractors take responsibility for ensuring the accuracy of their credentials.

    By accurately listing your credentials, you can establish trust with potential customers and stand out from your competitors. Thank you for your cooperation in ensuring the accuracy of the listed credentials.

    In all cases, consumers will evaluate and make their own decisions

    The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The company may also be archived.
    See When We Archive a Business.

    PLEASE NOTE THAT WE PLACE THE FOLLOWING CONTENT INTO EVERY PROFILE

      • Information Only Profiles are as advertised to the public on the internet.
      • As a matter of policy, the Site does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
      • The Site provides public links to review sites that permit us to publish those links.
      • The Site provides private links to all other trademarked review sites about the business directly only through their account access.
      • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines the subscription level.
      • Users can use the Credentials Search’s advanced features to determine the degree of reliability for each business.
      • It is the responsibility of the user to check the credentials advertised by the business.
      • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
      • The company and the consumer entirely determine transactions with each other.
      • Safe and Trusted Canada does not mediate complaints, issues, or concerns.
      • Seek legal advice for complex transactions.
      • Protect your interests as the removal of the business may occur at any time.
      • See all subscription types for businesses. 
      • See our YouTube Channel playlists.

  • See all information for business owner

    See the video. 

  • Why We Manage WordPress Updates and Plugins.

    We manage WordPress core, theme, and plugin updates to maintain a secure and stable hosting environment. WordPress software requires regular updates to address known vulnerabilities, maintain compatibility, and prevent service disruptions. Unmanaged updates expose websites to security risks and operational failures that increase over time.

    We manage updates to prevent one unsecured website from affecting other websites on the same server. Even when websites have separate access credentials, they share server infrastructure, including processing resources, IP addresses, and email services. A compromised website can degrade performance, spread malware, or trigger hosting provider restrictions that affect all hosted websites.

    We apply updates with professional oversight rather than relying solely on automated processes. We perform backups before updates, verify compatibility between WordPress core, themes, and plugins, and monitor websites after changes. This process reduces the risk of conflicts that can break website functionality or cause downtime.

    We also manage plugins to control risk, not to sell additional services. Plugins introduce third-party code into the website, and poorly maintained or abandoned plugins increase security exposure. We audit plugins regularly, remove unnecessary software, and replace insecure plugins when needed to maintain a safe and reliable environment.

    Because update management directly determines security and server risk, we require control over WordPress updates on all websites we host or support. This policy ensures clear accountability, protects the hosting environment, and allows us to operate responsibly. Website maintenance is a requirement of hosting and support, not an optional upgrade or upsell.

    We charge $49.00 per month for this service.