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How Safe and Trusted Works for Users

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

• Information Only Profiles are as advertised to the public on the internet. 
• The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
• Check Better Business Bureau Report if available. 
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
• Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.  
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
• Seek legal advice for complex transactions.
• Protect your interests as removal of the business may occur at any time. 

Marketing your business today is not as simple as it once was. It used to be an advertising agent coming to you and telling you they had the answer.  The bigger the campaign, the more dollars would be generated for your business.

Owners never knew what worked and what did not.  Now they have the ability to find out, and many are changing their advertising.

More people are no longer using phone books. Expensive yellow page ads are less significant as well.  More people are no longer reading a printed version of a newspaper.  More people listen to music that is not local, and more television ads are cut out with new technologies available to the consumer.

Often the customer knows more about your product and services than some of the sales staff.  Product reviews, business reviews, price comparisons, and much more is now available online.  More than ever the new client for your business will be using a mobile device to find your business.

If you are not going to have a business website or a professional internet profile, then you will restrict the amount of growth available to your company.

Many businesses see boom and bust cycles and wonder why their competition always seems to have more market share than they do.

As the business owner, you are the sales and marketing manager of your company. Without sales, there will be no business.  Here are some suggestions.

You need to have an Internet presence that clearly shows how you are different from your competition.

Your website if you have one, must work for you and is more than just an electronic brochure.  It must give obvious reasons why the customer picks you.

You need to know who your target market.

Take advantage of the word of mouth advertising about your business, and allow your customers to assist you in your marketing through a social media platform.

You need to be able to modify your presentation as you grow your business, and as you offer more products and services. You need to be able to make these changes on the fly as your company grows.  Spending big dollars on website content changes is no longer necessary with WordPress.

You need to have a high return on advertising and recognize that sometimes your investment may benefit the advertiser instead of you.  You need to have measurements.  Google Analytics on your website will give you measurements.

Everything you do to improve your business services, products and pricing are great, but only if people know you have made those upgrades. Ensure that your website or internet presence is continually updated to reflect changes to the consumer.

Start growing your business today in small increments one step at a time.  You cannot do everything, but doing absolutely nothing is far worse.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

• Information Only Profiles are as advertised to the public on the internet. 
• The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
• Check Better Business Bureau Report if available. 
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
• Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.  
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
• Seek legal advice for complex transactions.
• Protect your interests as removal of the business may occur at any time. 

After you used the Area Search and Category Search, as a consumer you can narrow the quality of those in the database by expanding the search.  Just simply hit the “Narrow Your Search by Business Credentials?

You should automatically use this function all the time.

Search for Credentials as it applies to every business.

Search for Credentials as it applies to every contractor.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

• Information Only Profiles are as advertised to the public on the internet. 
• The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
• Check Better Business Bureau Report if available. 
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
• Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.  
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
• Seek legal advice for complex transactions.
• Protect your interests as removal of the business may occur at any time.

Safe and Trusted Canada or safeandtrusted.com uses the logo on the top left which businesses can use to link their advertising and website to their business.

Businesses with accounts clearly see the logo they are to use in their content management system for their business profile.

Although we have the legal names of Safe and Trusted Canada, you should not get confused with others that may have similar names in use with different logos.

As a business when you advertise, whether it be online, or in print, it is the responsibility of the business owner to check your advertisement to ensure that it is correct.  If you are unsure of our logo, then email us at office@safeandtrusted.com.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

• Information Only Profiles are as advertised to the public on the internet. 
• The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
• Check Better Business Bureau Report if available. 
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
• Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.  
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
• Seek legal advice for complex transactions.
• Protect your interests as removal of the business may occur at any time.

Safe and Trusted Canada gives information to consumers that they can use in sorting and selecting businesses.  The Site provides a system but warns the consumer that there is not a perfect process of selection.   

Consumers need to protect their interests and always look for the things that may go wrong.

Did you get more than one quote?  Did you confirm references?  Did you get things in writing?  Was the price far too low?  Should you consult with others first.  Remember you may be dealing with large sums of money.  

Please Note That We Place the Following Content Into Every Profile.

• Information Only Profiles are as advertised to the public on the internet. 
• Use this Site as only one source of information and seek other sources if possible. 
• The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
• Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
• Check Better Business Bureau Report if available. 
• Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
• Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
• It is the responsibility of the user to check the credentials advertised by the business.
• Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
• The company and the consumer entirely determine transactions with each other.  
• Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
• Seek legal advice for complex transactions.
• Protect your interests as removal of the business may occur at any time.

This video discusses how to protect yourself as a consumer, and how to become an educated consumer. The video reaffirms that Safe and Trusted Canada does not guarantee any business on the Site and that consumers need to check and reaffirm credentials.
See Video

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.  

The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another.  Consumers do that through reviews.  Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business. 

The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.

The Better Business Bureau of Saskatchewan is warning consumers to beware of high-pressure home energy sales persons going door-to-door selling heating/cooling units. Every year the BBB receives a number of inquiries and complaints from consumers and municipalities who have been contacted regarding the sale of home heating/cooling services. The majority of the inquiries this year for this product/service concerns two companies that are not accredited businesses, with a head office in Ontario. This is the time of year that the sales people will be going door-to-door. The BBB offers the following tips if you are thinking about acquiring a home heating/cooling system.

See complete article from Better Business Bureau.  BBB Alert – HIgh Pressure Furnace Sales

The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another.  Consumers do that through reviews.  Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business. 

The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.

How to Log Into Your Account From the Home Page?

How to Change your Password? 

How to Add Credentials to Your Business Profile? 

Competition Bureau – The Little Black Book of Scams – Your guide to protection against fraud.  These Links take you directly to their website where you can learn more information about protecting your interests in addition to the actual scams. Once you select the select the link, the actual scams are listed half way down the page and are categorized for easy viewing.  See More.

The Canadian Anti-Fraud Center (CAFC) is the central agency in Canada that collects information and criminal intelligence mass marketing fraud, advance fee fraud, internet fraud and identification theft complaints. See More. 

The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another.  Consumers do that through reviews.  Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business. 

The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.

Safe and Trusted Canada provides a platform for businesses to market their business on the internet.  The system does not accredit, recommend, endorse or validate a business.

The system provides a way that users can reduce risk and make better choices. It does not eliminate risk, and that is why we caution consumers on every business profile that they are responsible for any transactions with the business.

The business could be archived if they are no longer in business.  We would need some confirmation of this to do so.

The Site develops the profile based on information available to the general public as if they did their online search. The information is presented as is found and contains links to review sites such as Better Business Bureau, Google, Yelp and others.  The Site cannot change that information or eliminate it.

Safe and Trusted Canada does not evaluate the business but leaves it up to the user to view the content supplied.  See More.

A company can apply for account status. Accounts can place data into their profile, place credentials and post reviews from customers.  To ensure the credibility of the Site, account holders agree they will not put credentials into their profile they do not have, and they will not post reviews from people who are directly or indirectly connected with the business.  If the business is no longer in operation, their previous customers have a right to know.  In all three cases, the Site uses Alerts to identify concerns.  See More.

The business has to agree that they will only list the credentials they have into their business profile.  A company does not qualify for an account if they have an F-Rating with Better Business Bureau or overall poor reviews.  See More.  If your business after approval becomes an F-Rated business, the account is cancelled with no refunds.
See more. 

Consumers can search by city, town, trade area, and business name. They can search by category and refine their search by business credentials.  The credentials search is a vital part of the Site platform. This credentials checklist also serves as a reminder to consumers on what they should look for in business evaluations.   See More.

The company with a subscription can receive and post reviews. The difference is that the business can manage their posts.  The business can post positive reviews but cannot post reviews from anyone connected directly or indirectly with the business. If they do, a prominently displayed alert occurs onto the company profile. The company has several options regarding posting of reviews.  See More.

The business applies for an account in two ways.   It can be online. See Link.
Or apply using our PDF document. .Safe and Trusted Application
See all the options on our Features and Benefits page.  Click Here.

The Basic Subscription gives the business one category and one trade area.
What is a category?   What is a Trade Area?  The Basic Subscription does not contain pictures, embedded video, or additional PDF documents. An example of the overall look of your profile can be seen at Gibbon Heating and Cooling.   See more about the Basic Subscription. Click here.

The premium subscriptions include everything in the Basic Subscription plus more exposure, categories and trade areas.  The subscription also includes the ability to upload 10 PDF documents, embed 10 YouTube Videos, and upload 24 images in addition to your logo.

The Standard Subscription is $19.41 per month which is about 65 cents per day. The subscription includes unlimited categories that the business does not contact out to others. Additionally, the subscription includes the ability to upload 10 PDF documents, embed up to 10 YouTube videos as well as upload of 24 images.

The Advanced Subscription is $36.91 per month which is about  $1.23 per day. It includes everything in a Standard Subscription plus the business can place their business in any trade area of the province.

The Professional Subscription is $54.41 per month or about $1.81 per day. It includes everything in an Advanced Subscription plus the business can place their business in trade areas outside their home province.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.  

The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another.  Consumers do that through reviews.  Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business. 

The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.