How Does Safe and Trusted Canada Work?

Safe and Trusted Canada provides a platform for businesses to market their business on the internet.  The system does not accredit, recommend, endorse or validate a business.

The system provides a way that users can reduce risk and make better choices. It does not eliminate risk, and that is why we caution consumers on every business profile that they are responsible for any transactions with the business.

The business could be archived if they are no longer in business.  We would need some confirmation of this to do so.

The Site develops the profile based on information available to the general public as if they did their online search. The information is presented as is found and contains links to review sites such as Better Business Bureau, Google, Yelp and others.  The Site cannot change that information or eliminate it.

Safe and Trusted Canada does not evaluate the business but leaves it up to the user to view the content supplied.  See More.

A company can apply for account status. Accounts can place data into their profile, place credentials and post reviews from customers.  To ensure the credibility of the Site, account holders agree they will not put credentials into their profile they do not have, and they will not post reviews from people who are directly or indirectly connected with the business.  If the business is no longer in operation, their previous customers have a right to know.  In all three cases, the Site uses Alerts to identify concerns.  See More.

The business has to agree that they will only list the credentials they have into their business profile.  A company does not qualify for an account if they have an F-Rating with Better Business Bureau or overall poor reviews.  See More.  If your business after approval becomes an F-Rated business, the account is cancelled with no refunds.
See more. 

Consumers can search by city, town, trade area, and business name. They can search by category and refine their search by business credentials.  The credentials search is a vital part of the Site platform. This credentials checklist also serves as a reminder to consumers on what they should look for in business evaluations.   See More.

The company with a subscription can receive and post reviews. The difference is that the business can manage their posts.  The business can post positive reviews but cannot post reviews from anyone connected directly or indirectly with the business. If they do, a prominently displayed alert occurs onto the company profile. The company has several options regarding posting of reviews.  See More.

The business applies for an account in two ways.   It can be online. See Link.
Or apply using our PDF document. .Safe and Trusted Application
See all the options on our Features and Benefits page.  Click Here.

The Basic Subscription gives the business one category and one trade area.
What is a category?   What is a Trade Area?  The Basic Subscription does not contain pictures, embedded video, or additional PDF documents. An example of the overall look of your profile can be seen at Gibbon Heating and Cooling.   See more about the Basic Subscription. Click here.

The premium subscriptions include everything in the Basic Subscription plus more exposure, categories and trade areas.  The subscription also includes the ability to upload 10 PDF documents, embed 10 YouTube Videos, and upload 24 images in addition to your logo.

The Standard Subscription is $19.41 per month which is about 65 cents per day. The subscription includes unlimited categories that the business does not contact out to others. Additionally, the subscription includes the ability to upload 10 PDF documents, embed up to 10 YouTube videos as well as upload of 24 images.

The Advanced Subscription is $36.91 per month which is about  $1.23 per day. It includes everything in a Standard Subscription plus the business can place their business in any trade area of the province.

The Professional Subscription is $54.41 per month or about $1.81 per day. It includes everything in an Advanced Subscription plus the business can place their business in trade areas outside their home province.

The Site automatically reduces the subscription to an Information Only profile should the subscription be cancelled.  The business may also be archived.  See When We Archive a Business.  

The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business over another.  Consumers do that through reviews.  Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business. 

The business and the consumer determine transactions with each other and Safe and Trusted Canada does not mediate complaints, issues, or concerns. A business that has an F-Rating with Better Business Business Bureau cannot have account status and becomes an Information Only profile.


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