Safe and Trusted Canada applies Alerts only to account holders who include information in their listing that they cannot reasonably support. Information-only profiles do not display Alerts.
What This Includes
Licensing where applicable.
Insurance, such as liability coverage or WCB
Certifications or professional designations.
Industry affiliations or memberships.
Claimed years in business.
Services Offered
Any statements that suggest specialization or qualification.
Any supporting content, such as images, PDFs, or videos, that imply credentials or experience.
Approving customer reviews from staff connected with the business.
Approving reviews from others who are not actual customers.
What Does Not Trigger an Alert
Missing or incomplete information.
Information Only profiles.
Consumer reviews or ratings.
Customer complaints or disputes.
Business Notification
Each business controls the content of its listing and agrees to present accurate and supportable information.
Businesses should include only information they can reasonably demonstrate if requested
The Account Holder has gone out of business.
The Alert is placed on the business for one year. After one year, the company is archived and no longer visible.
As a consumer, protect your interests at all times.
Account Holders – To protect consumers, other businesses, and the integrity of the Site, Account Holders have higher standards and greater responsibilities as a business.
The reason for this is that the company is now placing content on our Site and has control over reviews, the placement of now-hiring links, links to affiliations, and the placement of their credentials in their business profile. The company sets an alert if they place credentials in their business profile that they do not possess, or if they post reviews on their profile from people who are directly or indirectly connected to the firm. Archiving cannot happen if the business has an alert. See Alerts
We advise consumers to protect their interests at all times. See the videos and content. When Do We Archive a Business?