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How Safe and Trusted Works for Users

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Marketing Your Business Today

Marketing your business today is not as simple as it once was. It used to be an advertising agent coming to you and telling you they had the answer.  The bigger the campaign, the more dollars would be generated for your business.

Owners never knew what worked and what did not.  Now they have the ability to find out, and many are changing their advertising.

More people are no longer using phone books. Expensive yellow page ads are less significant as well.  More people are no longer reading a printed version of a newspaper.  More people listen to music that is not local, and more television ads are cut out with new technologies available to the consumer.

Often the customer knows more about your product and services than some of the sales staff.  Product reviews, business reviews, price comparisons, and much more is now available online.  More than ever the new client for your business will be using a mobile device to find your business.

If you are not going to have a business website or a professional internet profile, then you will restrict the amount of growth available to your company.

Many businesses see boom and bust cycles and wonder why their competition always seems to have more market share than they do.

As the business owner, you are the sales and marketing manager of your company. Without sales, there will be no business.  Here are some suggestions.

You need to have an Internet presence that clearly shows how you are different from your competition.

Your website if you have one, must work for you and is more than just an electronic brochure.  It must give obvious reasons why the customer picks you.

You need to know who your target market.

Take advantage of the word of mouth advertising about your business, and allow your customers to assist you in your marketing through a social media platform.

You need to be able to modify your presentation as you grow your business, and as you offer more products and services. You need to be able to make these changes on the fly as your company grows.  Spending big dollars on website content changes is no longer necessary with WordPress.

You need to have a high return on advertising and recognize that sometimes your investment may benefit the advertiser instead of you.  You need to have measurements.  Google Analytics on your website will give you measurements.

Everything you do to improve your business services, products and pricing are great, but only if people know you have made those upgrades. Ensure that your website or internet presence is continually updated to reflect changes to the consumer.

Start growing your business today in small increments one step at a time.  You cannot do everything, but doing absolutely nothing is far worse.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

How to Narrow Your Search for a Business Using the Credential Search?

After you used the Area Search and Category Search, as a consumer you can narrow the quality of those in the database by expanding the search.  Just simply hit the “Narrow Your Search by Business Credentials?

You should automatically use this function all the time.

Search for Credentials as it applies to every business.

How a Consumer Searches for Credentials for Any Type of Business

 

Search for Credentials as it applies to every contractor.

How Consumers Can Search for Contractor Credentials

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Add Images To Your Profile.

Google suggests that your business will look best on Google if you add category specific photos.

Photos you add can help differentiate your business according to Google.   See the link. 

The same holds true for your business profile on Safe and Trusted Canada.

When you use the Google Guide, think of what it might help you in your presentation to consumers.

In addition to the logo image, premium paid subscriptions can add or change up to 24 images at any time they choose.

Our system allows high-quality images.

Here are some suggestions.

  • Photo of Owner.
  • Photo of  Team
  • Photo of Products
  • Photo of Completed Projects
  • Before and After Photos

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Use of Logos

Safe and Trusted Canada or safeandtrusted.com uses the logo on the top left which businesses can use to link their advertising and website to their business.

Businesses with accounts clearly see the logo they are to use in their content management system for their business profile.

Although we have the legal names of Safe and Trusted Canada, you should not get confused with others that may have similar names in use with different logos.

As a business when you advertise, whether it be online, or in print, it is the responsibility of the business owner to check your advertisement to ensure that it is correct.  If you are unsure of our logo, then email us at office@safeandtrusted.com.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

As A Consumer Protect Your Interests At All Times.

Mobile phone with scam message speech bubbleSafe and Trusted Canada gives information to consumers that they can use in sorting and selecting businesses.  The Site provides a system but warns the consumer that there is not a perfect process of selection.   

Consumers need to protect their interests and always look for the things that may go wrong.

Did you get more than one quote?  Did you confirm references?  Did you get things in writing?  Was the price far too low?  Should you consult with others first.  Remember you may be dealing with large sums of money.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.