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How Safe and Trusted Works for Users

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

Marketing Your Business Today

Marketing your business today is not as simple as it once was. It used to be an advertising agent coming to you and telling you they had the answer.  The bigger the campaign, the more dollars would be generated for your business.

Owners never knew what worked and what did not.  Now they have the ability to find out, and many are changing their advertising.

More people are no longer using phone books. Expensive yellow page ads are less significant as well.  More people are no longer reading a printed version of a newspaper.  More people listen to music that is not local, and more television ads are cut out with new technologies available to the consumer.

Often the customer knows more about your product and services than some of the sales staff.  Product reviews, business reviews, price comparisons, and much more is now available online.  More than ever the new client for your business will be using a mobile device to find your business.

If you are not going to have a business website or a professional internet profile, then you will restrict the amount of growth available to your company.

Many businesses see boom and bust cycles and wonder why their competition always seems to have more market share than they do.

As the business owner, you are the sales and marketing manager of your company. Without sales, there will be no business.  Here are some suggestions.

You need to have an Internet presence that clearly shows how you are different from your competition.

Your website if you have one, must work for you and is more than just an electronic brochure.  It must give obvious reasons why the customer picks you.

You need to know who your target market.

Take advantage of the word of mouth advertising about your business, and allow your customers to assist you in your marketing through a social media platform.

You need to be able to modify your presentation as you grow your business, and as you offer more products and services. You need to be able to make these changes on the fly as your company grows.  Spending big dollars on website content changes is no longer necessary with WordPress.

You need to have a high return on advertising and recognize that sometimes your investment may benefit the advertiser instead of you.  You need to have measurements.  Google Analytics on your website will give you measurements.

Everything you do to improve your business services, products and pricing are great, but only if people know you have made those upgrades. Ensure that your website or internet presence is continually updated to reflect changes to the consumer.

Start growing your business today in small increments one step at a time.  You cannot do everything, but doing absolutely nothing is far worse.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

How to Narrow Your Search for a Business Using the Credential Search?

After you used the Area Search and Category Search, as a consumer you can narrow the quality of those in the database by expanding the search.  Just simply hit the “Narrow Your Search by Business Credentials?

You should automatically use this function all the time.

Search for Credentials as it applies to every business.

How a Consumer Searches for Credentials for Any Type of Business

 

Search for Credentials as it applies to every contractor.

How Consumers Can Search for Contractor Credentials

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Add Images To Your Profile.

Google suggests that your business will look best on Google if you add category specific photos.

Photos you add can help differentiate your business according to Google.   See the link. 

The same holds true for your business profile on Safe and Trusted Canada.

When you use the Google Guide, think of what it might help you in your presentation to consumers.

In addition to the logo image, premium paid subscriptions can add or change up to 24 images at any time they choose.

Our system allows high-quality images.

Here are some suggestions.

  • Photo of Owner.
  • Photo of  Team
  • Photo of Products
  • Photo of Completed Projects
  • Before and After Photos

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

How to Select Your Contractor?

smiling worker on whiteThere is no guarantee in any selection process.  You might use this website, other review sites, and even business organizations like Better Business Bureau.  A contractor can walk away with thousands of your dollars.

Safe and Trusted Canada does not promote or validate any business. We have seen contractors with ten years of business history, with A+ratings with Better Business Bureau, suddenly go bankrupt.  We have seen consumers lose thousands of dollars and believe there is not a fail-safe system available.  All the consumer can do is reduce risk.

The following reduces risk.

Legal registration of the advertised name. If the contractor name is not registered, itPermits Inspections Licenses Codes Words Arrow Road Signs
means they are not interested in developing a reputation that only they can use.  A business can change their name but will want to be able to show a business history.  Advertising a website is not a legal name.

Licensing for their trade area, and their business category is essential. If they are not licensed, they may not be able to get a permit to do the work in the first place. Lack of permits means no inspection and may have further implications for you when you sell your house.

Work Injury claim formDoes the business have workers compensation in place?  Ask for their clearance documentation. Make sure this is part of your contract, as you a consumer may be responsible for the injuries of any worker on your property without it.

Does the business have liability insurance? What happens if the there is an accident? As an example, a fence builder digs a hole and hits an electrical line or something worse.  A painter spills a 5-gallon pail of paint on your brand new rug.  A gas leak causes an explosion.  A painter is spraying your house also sprays your neighbour’s house and car because of wind drift. Who pays for this?

Years in business seem to reduce risk. A company that has been around locally for ten years is a better risk than someone just starting.  Think about where you work now as an employee.  You are more efficient at what you do after years of experience than when you just had a year on the job.

Detailed contracts reduce the risk for the consumer and the contractor as well.  It is probably the biggest reason for complaints with Better Business Bureau.  Nothing was in writing. What happens if things go wrong?  What happens when the workmanship or what was in the contract is not happening.  Do you have progress payments?  Do you have progress reviews?  Do you have Change of Work orders?

Did you get more than one quote?  Did you interview the contractor personally?  Did you ask questions?  Are you clear about what is going to take place?  Did you understand that there could be hidden charges based on what turns up in demolition?  Have you researched what might go wrong in a project?

Did you ask for references?  You are interested in recent references from homeowners that have no personal alliances to the contractor. Your friends or family giving you recommendations is great, but too often results in problems that lose friends and your money.

Who is paying for the materials?  Can you imagine getting your roof done and finding out that your contractor did not pay the roofing supply company?  Can you imagine having a lien placed on your house for the amount that the contractor owes the roofing supply company?  Can you imagine a plumbing company putting a lien on your house when the home builder has not paid their bills? We recommend that you seek legal advice for complicated transactions.

Use our this downloadable form when dealing with any contractor.

Ask For My Credentials

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

 

 

 

 

 

Use of Logos

Safe and Trusted Canada or safeandtrusted.com uses the logo on the top left which businesses can use to link their advertising and website to their business.

Businesses with accounts clearly see the logo they are to use in their content management system for their business profile.

Although we have the legal names of Safe and Trusted Canada, you should not get confused with others that may have similar names in use with different logos.

As a business when you advertise, whether it be online, or in print, it is the responsibility of the business owner to check your advertisement to ensure that it is correct.  If you are unsure of our logo, then email us at office@safeandtrusted.com.

The Site automatically reduces the subscription to an Information Only profile should the subscription be canceled.  The business may also be archived.  See When We Archive a Business.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.

Become An Educated Consumer

An educated consumer can do the following.

They can make comparisons and weigh options based on research.

They want choice. They do not want someone suggesting who they should choose by eliminating choice.

They rely on word of mouth from their close family and friends, but also have the ability to make their decisions.

They are internet savvy. They can look at reviews and understand that not all reviews are accurate or real.

They only believe what they can verify for themselves. They can shortlist selections but want verification by more than just a website. They want information from several sources.

Trust to them in today’s world means more than a business being on a website. They want to know that when they are spending potentially thousands of dollars, they need to have more than just one source of information.

They have the ability to ask questions and get answers.  If the business owner cannot answer their questions or thinks that their questions are stupid, then they move forward with someone else.

They want things in writing for complex transactions. Contractors working on a renovation are one of those things that should be in writing.

They want quotes from several sources in complex transactions, and if needed will consult a lawyer to review contracts. The educated consumer avoids a deal that it too good to be true.

They never make a decision under pressure.  A deal that has limited numbers, or only this week, or a special promotion lasting 24 hours is avoided immediately.

What happens if things go wrong in major transactions should always be discussed and covered in writing. Delays, Poor Performance, Third Party Intervention.

Lastly, they will appreciate good service, quality, and fair pricing, and they have the potential to leave reviews indicating positive experiences with businesses that they have dealt with and can recommend to others.

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time. 

As A Consumer Protect Your Interests At All Times.

Mobile phone with scam message speech bubbleSafe and Trusted Canada gives information to consumers that they can use in sorting and selecting businesses.  The Site provides a system but warns the consumer that there is not a perfect process of selection.   

Consumers need to protect their interests and always look for the things that may go wrong.

Did you get more than one quote?  Did you confirm references?  Did you get things in writing?  Was the price far too low?  Should you consult with others first.  Remember you may be dealing with large sums of money.  

Please Note That We Place the Following Content Into Every Profile.

  • Information Only Profiles are as advertised to the public on the internet. 
  • Use this Site as only one source of information and seek other sources if possible. 
  • The Site as a matter of policy does not recommend, accredit, suggest, promote, or validate any business. Consumers do that through reviews.
  • Site Admin provides links to other review locations in the business profile that the business owner cannot delete or change.  
  • Check Better Business Bureau Report if available. 
  • Subscription types give business owners different advertising options, but the Site does not suggest that credibility determines subscription level.  
  • Users can use the advanced features of the Credentials Search to determine the degree of reliability for each business.  
  • It is the responsibility of the user to check the credentials advertised by the business.
  • Notify Site Admin immediately where the business is advertising credentials they do not have, or information is not current.
  • The company and the consumer entirely determine transactions with each other.  
  • Safe and Trusted Canada does not mediate complaints, issues, or concerns.  
  • Seek legal advice for complex transactions.
  • Protect your interests as removal of the business may occur at any time.